Presented By:Social Media MarketingGroup No.-14

Case Study byLighthouse

Insights

Saurabh Gupta Ashwin Vijay

Ena Sehgal Abhishek Jain

Apurv Mishra

Shivam AroraDreema Baherwani

Jayanth Satheesh

Raghvi Behl

Sreejit JanardhanRohit Mittal

Gro

up N

o. -

14

Customer Value Proposition -> One stop shop app It conveys that u can get rid of 100 apps required for different

functions Target market -> India – youth age group 16 to 34 Complete focus on Bollywood since youth most influenced by

the same Popular bollywood dialogues to build instant connect…. Even

the tagline "Saari apps ka baap" was also conveying the image Associated with the brand image of the actor Ranbir -> Youth Icon connect with the youth Alok Nath-> Reach and popularity, Fun element as he was

viral, Ad shows that even superman consults the app Used social media and Alok Nath's popularity by registering

him with twitter 

Create a series of ad showing Alia Bhatt using different features of the App like Restaurant Finder, Maid Finder, Car assistance et.

This will also demonstrate the practical usage of App retaining the fun element

Create a social media hashtag #AskAlia, #EvenAliaKnowsThis etc.

Social Media platforms like Facebook, Twitter, YouTube etc to be used extensively to make these videos and hashtags viral as majority target audience are youth

Focussed SEO (Search Engine Optimization) to ensure that the top results land up the Askme homepage

Another Viral phenomenon can be introduced in which users post their selfies with a ‘Thumbs Up’ symbol after using the app #IlikeAskMe

Run a contest – get points on using the services through the app to meet Ranbir Kapoor/Alia Bhatt

Discount offered on services availed from companies listed on the app