ATTRACTING AND ADDRESSING AUDIENCESGeorgina Self.

HOW DID WE DO IT?In order to attract and address our target audiences we used a variety of promotion methods, for example, we made;• An official film

website, • A facebook page• A twitter page and • A film poster. These all help to promote the film and create synergy which inspires people to watch the film.

TWITTER

• We used twitter to promote our film as it is a well known social networking site, and lots of people between the ages of 15-24 (our target audience) use it and therefore it is a good way to get our film noticed.

• On twitter you have the ability to retweet and favourite the tweets you like the most, therefore if we tweet and someone favourites it, other people will see this, making our film more widely known. On the other hand, if someone retweets one of our tweets, it will appear on their twitter feed and their followers will be able to see it, making our film better known and inspiring more people to watch it.

TWITTER• It is also possible to tag people on twitter using the @ symbol, which means that we are able to interact easily with our followers if they have any questions as to how the film was made or if they want to give feedback.

• When making the twitter page we used the image depicted on the website, facebook page and film poster, so that people would be able to identify the film easily.

• There is a theory that “audiences influence others”, this is known as the two step flow theory, and therefore if someone watches our film and likes it and then tells others about it on either social networking sites or word of mouth, other people may be inspired to go and watch it.

TWITTER• When using twitter we can further promote our film, by telling people to visit our facebook page and keeping followers up to date on when the film will be released, this generates a positive vibe for the film.

• We also have a countdown in place to inform followers how long it is until the release of “Hush Little Baby”, this helps form suspense leading up to the film making more people interested and excited to view it.

• In the description on the twitter page header, we have stated the genre of the film and named the people involved in making it, as well as mentioning that it is produced by Metrodome, this is a more professional approach rather than telling people it was made by 17 year olds.

• It is also possible to use hashtags on twitter, which also promotes the film as if someone searches a hashtag they will be able to find our twitter page and related tweets easily.

TWITTER

FACEBOOK• Facebook is another popular social

networking site and therefore enables us to promote our film to various different people.

• Facebook has the slogan “Facebook helps you connect and share with people in your life”, this is a great asset to us as it means that we can share our film, making it more widely known.

• On Facebook people have the ability to like and share posts, therefore if someone shares or likes a post relating to our film it will be visible in their friends news feed, therefore is their friends sees the post they might want to know what it is and visit our facebook page, therefore promoting our film.

FACEBOOK• On Facebook, we have a designated film

page that people can like, if they do so, it will appear under their likes and people will be able to see it, this may inspire more people to like the page and learn of the film.

• We are able to put photos and videos on Facebook which means that we can give people an insight to what we are doing, making them interested in the film.

• If the videos and photos we put on Facebook interest people, they are more likely to come and see the film.

• Facebook enables us to invite people to like our film page, this will display a notification the next time they log in, meaning that we won’t be ignored and more people will learn of the film.

FACEBOOK

FILM POSTER• The film poster is based on the final

shot of the film, which is the last thing the viewer sees. The image is of a child’s toy trapped on barbed wire which is an obvious sign of danger.

• The film poster signals the genre of the film, showing the target audience what they will potentially be viewing.

• I made the poster using Photoshop, a helpful tool in making both the website and the poster, we looked at other film posters first and tried to make it look as professional as possible.

• The use of the war photography images in the film reel at the top of the poster implies that there is a theme of war photography with in the film.

FILM POSTER• The image on the poster is the same

image we have used on the facebook and twitter page and is the basis of the website.

• On the film poster, we have the producers, directors, release date, website address and the slogan giving the viewer an immediate insight into the film.

• The slogan on the poster is “your mama loves you and so do I”, which is the last line of the main theme tune played throughout the movie, it is vital to the film as it shows that someone loves a child that is not necessarily their own.

• The Metrodome logo is also featured on the film poster as these were our chosen distributors, and if people like their previous films they may potentially view our film.

FILM POSTER• The directors names on the

poster tells the potential viewer who made it, therefore if someone likes a certain style by a certain director they are more likely to watch the film.

• The release date is also featured on the film poster, promoting the release date and generating suspense which may inspire people to watch the film.

FILM POSTER

THE OFFICIAL FILM WEBSITE• The film website includes vital information

that the target audience need to know, for example, information on the directors and the story. We also have a photo gallery and the trailer available for the viewer to watch on the website as well as links to our facebook and twitter page.

• The film poster is the basis for the website, with the image of the toy on barbed wire as the backdrop, this makes our film more identifiable as a whole as the film website, facebook and twitter pages and the poster all have this image displayed. This generates synergy, we have also used the same font on both the film poster and the website.

• Similar to the film poster, the website was also made on Photoshop, a simple, yet easy to use tool for making our promotional techniques look professional.

THE OFFICIAL FILM WEBSITE