Auto Brands in the US on Social Media During Q2 2015

Comparison of

Auto Brands in the US Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Auto brands in the US in Q2-2015

In this report we looked at the top 10 Auto brands from the US.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Chevrolet is the fastest growing brand on Facebook and has the largest fanbase

• Subaru is creating the most engaging content on Facebook and Twitter

• Nissan USA is generating the most interaction on Facebook and Twitter by getting more fans and followers to comment and reply to content than any other brand

• Nissan USA is doing the best job of responding to customers on Facebook and Twitter

• Instagram is the fastest growing social network with brands seeing an average of 40% growth on this network

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Top US Auto Manufacturers on

Facebook

Fans

Chevrolet had the largest fan base of 3,881,607 while Chevrolet showed the highest fan growth of 12.08%.

Group 2

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6.00%

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12.00%

14.00%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K

Gro

wth

%

Number of Fans

Hyundai Usa Volkswagen Subaru DodgeFord Motor Company Nissan United States(US) Honda Kia MotorsChevrolet Toyota USA

Conversations

Nissan United States(US) had the highest PTAT of 5.86% as a percentage of its average number of Fans during this time period.

Group 2

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1.0%

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0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000KPe

op

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s %

of

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ns)

Average Number of Fans

Hyundai Usa Volkswagen Subaru DodgeNissan United States(US) Ford Motor Company Kia Motors HondaToyota USA Chevrolet

Engagement - Posts

Dodge published the greatest number of posts (199). Subaru had the highest average engagement, with a score of 617 followed by Nissan USA with a score of 568.

Group 2

0 50 100 150 200 250

0 100 200 300 400 500 600 700

Hyundai Usa

Volkswagen

Subaru

Dodge

Ford Motor…

Nissan…

Honda

Kia Motors

Chevrolet

Toyota USA

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 100000 200000 300000 400000 500000 600000 700000 800000 900000 1000000

Hyundai Usa

Volkswagen

Subaru

Dodge

Ford Motor Company

Nissan United States(US)

Honda

Kia Motors

Chevrolet

Toyota USA

Likes Comments Shares

Dodge received the most number of Likes (902,029), Nissan United States(US) got the most number of Comments (36,850) and Dodge had the most number of Shares (61,076).

Group 2

Most Engaging Brand Posts

Group 2


Fri, May 1 at 9:54 AM EDT

No one expected a day at the mall to end at the motor speedway. We invited shoppers to take the

ride ..

Engagement Score

Likes Comments Shares Sentiment

1,000

22,859

1,403

3,841

Positive


Fri, Apr 17 at 11:00 AM EDT

All your curves and all your edges, all your perfect perfections. The one, the only, GT-R NISMO. #Fa ..


Thu, Apr 2 at 10:46 AM EDT

You've never seen a 4-door sports car like this. Presenting the all-new 2016 Nissan Maxima. Learn

mo ..

Engagement Score


1,000

37,403

1,074

2,908

Positive

Engagement Score


1,000

25,718

2,519

3,755

Positive

http://www.facebook.com/238312155374/posts/10155488093235375






Most Engaging Brand Posts

Group 2

Subaru

Tue, Jun 30 at 9:00 PM EDT

Dogs make the world a better place. We believe it’s time to do amazing things for dogs. That’s why w ..

Engagement Score


1,000

43,822

6,422

21,982

Positive

Subaru

Sun, Jun 7 at 10:56 AM EDT

Check out a new Subaru color, #SubaruHyperBlue. Coming this fall.

Ford Motor Company

Wed, May 13 at 4:52 PM EDT

Braylon and his parents are three of the most inspiring people I’ve ever met. I’m glad my friends at ..

Engagement Score


1,000

100,464

8,631

8,654

Positive

Engagement Score


984

87,300

4,243

15,484

Positive







Fan Posts

0 1000 2000 3000 4000 5000 6000 7000

Hyundai Usa

Volkswagen

Subaru

Dodge


Ford Motor Company

Kia Motors

Honda

Toyota USA

Chevrolet

Number of Fan Posts

Ford Motor Company's Facebook Page saw the highest number of Fan posts (6,133).

Group 2

Brand Responses

Nissan United States (US) responded to the highest percentage of Fan posts (31.25%).

Group 2

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0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Hyundai Usa Volkswagen Subaru DodgeNissan United States(US) Ford Motor Company Kia Motors HondaToyota USA Chevrolet

Share Of Voice – Volume of Posts

Dodge published the most with 199 posts, among the 10 auto brands.

Group 2

13%

9%

7%

16%

10%

8%

9%

7%

12%

9%

Nissan United States(US) Honda Hyundai Usa Dodge

Toyota USA Chevrolet Kia Motors Volkswagen

Share Of Voice – Shares

Dodge received the largest volume of Shares (61,076), among the 10 auto brands.

Group 2

14% 2%

3%

20%

4% 7% 6%

10%

17%

17%



Share Of Voice – Comments

Nissan United States(US) received the largest volume of Comments (36,850), among the 10 auto brands.

Group 2

27%

3%

3%

11%

4% 7% 5%

11%

11%

18%



Share Of Voice – Likes

Dodge received the largest volume of Likes (902,029), among the 10 auto brands.

Group 2

13% 2% 3%

26%

3%

6%

14%

10%

9%

14%



Campaign Comparison

0 2 4 6 8 10 12 14 16 18

0 200 400 600 800 1000 1200

The League of Tucson…

#VW…

NO DATA(Subaru)

#CarlisleChrysler(Dodge)

The Altima®…

#FordLeMans(Ford…

#GearUp(Kia Motors)

#TBT(Honda)

#EverBetter(Toyota USA)

2016 Traverse(Chevrolet)

Number of Posts

Engagement Score

Engagement Score Number of Posts

During this time period, #FordLeMans was the most engaging run by Ford Motor Company. Toyota USA published the most (16) in its #EverBetter campaign.

Group 2


Twitter

Followers

Ford had the largest follower base of 749,783 while Subaru USA showed the highest fan growth of 9.32%.

Group 2

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0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Fo

llo

we

r G

row

th (

%)

Number of Followers

Dodge Hyundai Usa Kia Motors Toyota USA

Volkswagen Chevrolet Ford Motor Company Nissan United States(US)

Subaru Honda

Share Of Voice – Tweets & Interactions

Chevrolet published the most tweets but Nissan USA generated the most replies.

Group 2

2%

6% 5%

12%

6%

37%

7%

13%

1% 11%



Subaru Honda

Tweets Favorites Replies Retweets

19%

3%

3%

10%

5% 13%

21%

15%

6% 5% 7%

4%

2%

8%

3%

15%

10%

44%

2%

5%

18%

3%

3%

9%

5% 12% 20%

20%

6% 4%

Engagement - Tweets

Chevrolet published the most tweets (3,285) but Subaru saw the highest engagement (429)

Group 2

0 500 1000 1500 2000 2500 3000 3500

0 50 100 150 200 250 300 350 400 450 500

Dodge

Hyundai Usa

Kia Motors

Toyota USA

Volkswagen

Chevrolet

Ford Motor Company


Subaru

Honda

Number of Tweets

Engagement Score

Engagement Number of Tweets

Brand Responses

Nissan United States (US) responded to the highest percentage of Fan posts (31.25%).

Group 2

0%

1%

2%

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7%

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Re

spo

nse

Ra

te

Average Reply Time (minutes)



Subaru Honda


Instagram

Followers

Ford had the largest follower base of 481,792 while Honda showed the highest fan growth of 78.8%.

Group 2

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0 100,000 200,000 300,000 400,000 500,000 600,000

Fo

llo

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%)

Number of Followers

Dodge Hyundai Usa Kia Motors

Toyota USA Volkswagen Chevrolet

Ford Motor Company Nissan United States(US) Honda

Engagement - Tweets

Chevrolet published the most tweets (3,285) but Subaru saw the highest engagement (429)

Group 2

0 20 40 60 80 100 120 140 160 180

0 20 40 60 80 100 120 140 160 180

Dodge

Hyundai Usa

Kia Motors

Toyota USA

Volkswagen

Chevrolet

Ford Motor Company


Honda

Number of Posts

Engagement Score

Engagement Number of Posts

Engagement Breakdown

Ford received the most number of Likes (1,293,310) and the most number of Comments (13,964).

Group 2

0 200000 400000 600000 800000 1000000 1200000 1400000

Dodge

Hyundai Usa

Kia Motors

Toyota USA

Volkswagen

Chevrolet

Ford Motor Company


Honda

Likes Comments

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