BeFRESCOfor the Hotel Industry

Federico Pareja and Carlos Perez for beFRESCO.com

beFRESCO marketing strategies are designed so as to

multiply hotel recommendations among travelers, increasing visibility

and improving revPAR

How does beFRESCO multiply recommendations by social travelers?

Content with conversational value

Shareability

Visitor´s engagement

What is content with conversational value?

“Content that generates conversation, spreads the word, multiplies posts and answers”

...such as: Content that describes a direct, personal experience; Engages 5 senses; May reflect values, beliefs, customs… places the traveler at the center of the travel experience.

“kitchen+temple: a city tale with two thousand years of history”

“kitchen+temple: a city tale with two thousand years of history”

What is shareability?

The degree to which content incites travelers to post and share

“Magic silence”

“sand storytelling:

so many things to say”

“Beautiful sunrise”

“Life at Paradise”

“I deserved a break”

“this is my personal

soundtrack ”

“eggs and ham”

“Gloria and Julia care”

...shareability depends on:

Storytelling opportunities

Inspirational value

Conversational value

Travelers´motivations for sharing

Why are content with conversational value and shareability important?

They are key factors in generating conversation, multiplying likes and shares,

bettering SEO results and OTAs' visibility, and increasing indirect and direct sales

HOW WE DO IT:beFRESCO's expertise

We conduct market watches and trend studies,analyse the offer on the site, and

audit your brand´s contents and guests' conversations.

...we find your storytelling opportunities, look at them from your

visitors´ perspective, as clients and as travelers, and build contents with conversational value

around these opportunities.

...which has direct benefits on your recommendations, visibility,

indirect (and direct) conversion rates, and RevPAR.

Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success.

David Walker has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers.

Federico Pareja is a highly skilled marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others.

Alex de Waal has over 20 years of global strategic management experience in Tourism & Hospitality industries and extensive experience in reading commercial context and engendering long term thinking and actions within organisations. He is a recognised leader in the Australian destination management sector having directed Tourism Queensland’s global marketing efforts. Alex also conceived and implemented the Australian Tourism Data Warehouse, the Australia’s national platform for digital tourism information on Australia. Alex brings a wealth of hands on hotel, travel wholesale & retail as well as destination management experience to beFRESCO clients.

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