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The presentation at the Professional Development Conference organized by the Kansas City Professional Development Council (KCPDC). An overview of how employees of organizations of Higher Learning use social media for both personal and professional purposes. Social media and student, career and admission services
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Being Social Media Savvy at Work
Presented by Olga Koz at the KCPDC Professional
Development Conference
Social media use by colleges and universities
Social Media• Word association gameI say “social media” what will be the first word that occurs to your mind?
Digital one-to-one, one-to-many and many-to-many communications
Mass media
Social
Personal
Love-hate relationship with SM
Why do you love SM? Why do you hate SM?
Social media is a two-edged tool
Publishing Marketing
Networking Bullying
Learning Diversion, Addiction, False information
Community building Violence accelerator
Freedom Regulation
Identity building Reputation destroyer
SM Marketing
• Harvard#virtualvisitas experience 500 tweets
• Yale U. Tumblr blog• Princeton U. Instagram• U. of Kentucky SM Week
Facebook• Colorado Technical U.
Linkedin page• Syracuse U. SM Directory
• StudentAdvisor.com Top 100 SM Colleges
SM Publishing
• LinkedIn Publishing Platform
• Blogs U. Oregon Grade First Aid
• Academic Advising Graduate Programs K-State U
• Live webcasts Georgetown U.
PLC, educational blogs, forums, videos, access to experts, content, redesigning learning management systems to include SM
SM in teaching & learning
Social media
Addiction
Personal Learning Network
SM and community building
Student riots & parties organizing
Image source iStockPhoto
Two U. of Arizona students took selfies during Saturday night's riot after the team's loss
Penn State Yammer Network
SM & Privacy
Big Data• Big Data obsession• FERPA • SM data collection is not
regulated
Monitoring • SM Listening http://
socialmention.com/• Social media audits• Social Media Policies
College intelligence with SM
Rate my professorsRate my employer
Glassdoor
Linkedin for Admission Using Twitter to find #bad or # good remarks about the college
Your own SM strategy
LinkedIn – demonstrationTwitter –demonstration
The audience/community
Purpose
Knowledge of media