Bigg Boss: Heaven or HellComplete Social Media Report

• To analyze the social media presence of Bigg Boss

• To understand the influence of various factors that attributed to the success of the show

Our Objective

• Search Definition: Bigg Boss, Big Boss• Duration: October 11, 2013 – December 31, 2013• Coverage:

– Geographical: Global– Online: Social media, blogs, Video sharing sites and web in

general.

Methodology

• Indian Reality show based on Dutch show ‘Big Brother’• Television Telecast rights owned initially by Sony TV. Now Colors TV

broadcasts the show.• Total number of seasons so far: 7• Season 7 Air time: Sept 15 – Dec 28, 2013• Host of Season 7: Salman Khan• Winner of Season 7: Gauhar Khan

Bigg Boss is?

• A number of contestants live in a purpose-built house and are isolated from the rest of the world.

• Each Week of the housemate will be evicted from the house based on internal nomination and public voting.

• Winner at the end of 104 days takes home Rs. 500,000

How does it work?

Bigg Boss: What we found out

• A total of 76,847 mentions across the web were recorded.• Daily Online chatter around the show peaked on Nov 8, 2013 at

1,680 mentions and bottomed on December 1, 2013 at 223 mentions.

Everyone is talking Bigg Boss

• While Facebook managed to gather the fan following around the show. Twitter managed to entice chatter around the show.– Facebook Fans: 4.2 million+– Twitter Followers: 100,000+– Facebook mentions: 14,843– Twitter Mention: 36,475

• Google+ failed to establish its presence as a social networking site considering that the number of mentions of the show on the “social networking site” were half the number of videos of the show on the web.

Social Media Chatter Distribution

Facebook Follows, Twitter Talks

Overall Online Chatter DistributionAnd Google+ Tanks

• Social media became the second screen for the show where people could not only see but also interact with the show.

• The most popular days of the week based on the social media buzz were:Saturday: The eviction day Wednesday: The day of the major task

When do People talk

Sentiment AnalysisPeople Like It More Than They

Hate It

Most hated personalities were:1. Sofia Hayat: 12.67%2. Armaan Kohli: 11.37%

Most Loved Personalities were:3. Elli: 22.84%4. Asif: 22.08%5. Salman: 21.05%

• The celebrity who managed to capture the maximum attention of the audience was not a contestant but the beloved host and superstar Salman Khan who was present in 22% of all the conversations around Bigg Boss.

• Among contestants, Bad Boys Kushal Tandon and Armaan Kohli captured the attention of the audience the most with mention share of 12% and 11% respectively.

• The two finalist Tanisha and Gauhar managed to capture 4th and 5th place with 10% and 9% chatter. *

Everyone Loves Bad Boys

*The result does not include the post finale chatter to ensure an unbiased analysis of the social media as Gauhar being the winner dominated the chatter after the finale.

Popularity

Salman got more mentions than 14 least popular contestants

combined

Key Drivers

• Couples– Couples on Bigg Boss drove 26% of total social media chatter around

the show. – Ironically, the married couple Shilpa-Apoorva managed to capture very

little chatter, whereas audience couldn’t keep their eyes off Armaan-Tanisha and Kushal-Gauhar.

• The Controversy– The arrest of Armaan Kohli was maybe best thing ever happened to

the actor. – The actor managed to get 630 mentions around the show on the day

of his arrest. Considering that this was 75% more than his earlier best and was the highest mentions anyone including Salman Khan managed to capture in a day.

Couples and Controversies

Armaan dominated 47% of Tanisha’s mention

Armaan’s arrest was the best thing happened to him on the

show

Top 5 celebrities on the show based on their social media mentions

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052http://www.socialappshq.com