McDelivery Online Portal
Civil Aviation Authority Bird Strike Safety Campaign A
Presentation by: Fariha Tahir ShahJoint Director PRPCAA
March 14, 2016
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What is a Bird strike?
Abird strikeis strictly defined as a collision between abirdand
an aircraft which is in flight or on a take off or landing
roll.
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Background
Bird strike is a major hazard faced by aviation industry.
The intensity of this issue can be gauged by the number of
incidents taking place every year globally.
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ICAOs acceptable level of safety
1 Bird Strike over 2000 flights
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Percentage of bird strikes resulting in serious damage to all
aircraft
6 to 7%
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Objective of theCampaign
To create awareness about the issue of bird strike on the
aircraft, its implications on the aviation industry and ensure safe
flight operations at airports.
Photo credits: www.boeing.com
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Current Scenario
People need to be informed about the effects of Bird Strike.
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Target Audience
General public especially residents, marriage hall owners and
hotels within 15 miles radius to the airports.
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Affects of bird strike on aircraft
Manhattan Birds responsible for bird strike in Pakistan
Manhattan Areas of an aircraft prone to bird strike
Manhattan How to prevent Bird Aircraft Hazard Strike
Manhattan Important steps for airport management against bird
strike
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Banner
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Hoarding
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Backlit Sign Boards in Domestic and International Lounges at
BBIA
Manhattan Plan of Action
Digital
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Phase 1- Educate
Educating people about Bird Aircraft Strike Hazard and creating
awareness on aircraft and passenger safety to avoid such
incidents.
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Social Media Campaign
Promotion on Twitter
Hashtags:
#BirdStrike#AirlineSafety#PublicSafety@PCAAOfficial@AirportPakistan@farihatahirshah
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Twitter Analytics
Number of Bird Strike Tweets done so far: 37
Number of Impressions Generated in a week: 51,001
Number of Engagements: 2,743
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Facebook Campaign
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Facebook Campaign
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Facebook Campaign
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Facebook Campaign
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Facebook Analytics
Post Reach: 14,162Engagement: 11%Likes: 786Comments: 430Shares:
224Engaged Users: 1,582
/PCAA.Official
Manhattan Interview of a Bird Scarer at BBIAP
Read the entire interview here
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LinkedIn Analytics
Views: 97Likes: 7Comments: 1
https://www.linkedin.com/in/farihashah
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Bird Aircraft Awareness Campaign on Channel 24
Bird strike awareness campaign on PTV Channel
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Phase 2 Engagement
Diverse audience engaged to become an active part of our
movement, which gave immense boost to the overall campaign.
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Online Engagement
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Manhattan Awareness Sessions at BBIAP
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Electronic Media Coverage
Manhattan TVC Aired by local Cable Operators & PTV
channel
https://www.youtube.com/watch?v=ZFKjKeTqDxc
Manhattan Media Interview -Mr. Afsar Malik, APM BBIAP
Manhattan Media Interview: Ms. Fariha Tahir Shah, JD PR to
Channel 24
Manhattan Bird Strike Awareness Campaign aired on Channel 24
Manhattan Bird Strike Awareness Campaign aired on PTV
Channel
Manhattan Tickers on PTV Channel (contd..)
Manhattan Tickers on PTV Channel
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Print Media coverage
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Manhattan Thank you
For feedback, email at [email protected]
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