Upload
bruce-bennett
View
64
Download
2
Embed Size (px)
Citation preview
Beyond the Basicsbrought to you by
Bruce A. Bennett
Career Coach Corner
September 13, 2017
LinkedIn Profile Settings
Add a second email address to insure
continued access
A phone number adds another layer of
protection and security
YOUR LinkedIn Profile URL
www.linkedin.com/in/bruceabennett
Change the default URL for your profile
http://www.linkedin.com/pub/brucebennett/16/171/493
Change the URL to your name for LinkedIn &
Google SEO
LinkedIn Profile Photo
Use a professional photo
Passport format with headshot
Plain background
Rename photo for SEO
e.g. BruceBennettLinkedInTraining.jpg
LinkedIn Profile UVP
UVP - Most people have a headline that simply
states their position. But that doesn’t tell people
why they should connect with you. It doesn't tell
them how you add value, and it doesn't tell them
how you can solve their company's problem.
You need to learn how to set YOURSELF apart.
You need to prove that YOU are a thought leader.
You need to show that YOU are the expert.
LinkedIn Profile UVP
Optimize Your Important SKILLS
The first word in your LinkedIn headline gets
the SEO results from LinkedIn’s search
algorithm.
Thus, it’s critical that you start your headline
with your most important SKILL.
Many members don’t understand this, so if you
do it, you will get powerful SEO results.
It matters because if you don’t come up high in
search results, then you won’t get the chance
to convince someone to click through to your
profile.
LinkedIn Profile Nuances
Include Skills in your positions and headline
Never use the word “Searching” Or “Opportunity”
in your headline. Searching is your problem, you
want to be their solution.
You must focus your skills on a certain company,
industry, geographic region, or on a particular
level of professional. Zeroing in on an audience
helps them say yes to you when the fit is there!
Avoid ALL of the 2017 top ten overused buzzwords
that LinkedIn has identified.
Specialized, Leadership, Passionate,
Strategic, Experienced, Focused, Expert,
Certified, Creative, Excellent
LinkedIn Profile Summary
Summary Section Composition
• Your summary should start with email address
and contact information on the very first line
• Paragraph one should be about what you do,
your job title, and description and use skills
• Paragraph two should show how you have added
value to a previous employer tell a story (STAR)
skills
• Paragraph three tell how you will solve a
companies problems use a story (STAR) skills
Add skills to your LinkedIn Summary Section
Important Activities / Elements
All Star profile with photo and experience
Headline – descriptive and accurate, not title
Summary section
Utilize Skills section
Group – discussions & participation
Companies – follow targets for changes
Jobs – create search agent
Recommendations
Activity updates
Who Viewed Your Profile?
Building Your LinkedIn Network
Dialogue box pops up with two options
Add a customized note to person
Send a generic spam like message
LinkedIn Skills
Skills are an integral element & can moved
A total of 50 can be utilized in your profile
LinkedIn Groups
Become a "SME” through group participation
Post new topic or respond to existing posts
Jobs on LinkedIn
LinkedIn will suggest jobs based on your
profile data, e.g. job titles, skills,
companies you worked, etc.
LinkedIn Recommendations
Give and get recommendations
Optimum 5 -10 recommendations
Give and get endorsements
The larger your network the more
endorsements you will have
Suggested Resource
https://www.youtube.com/user/BruceBix49
https://www.youtube.com/watch?v=QUCfFcchw1w
Questions?
Feel free to connect on LinkedIn
http://www.linkedin.com/in/bruceabennett
Bruce A. Bennett
Phone: 815-302-9552
Career Coach Corner http://bruce73.wordpress.com/