NOT

JUST

METRICS

Kyle Scriven

Motion Picture Association of

America

AGENDA

01. Intro

02. Why MPAA

A bit more about me

What kind of data is important to us?

03. Partnerships

04. Q&A

Why do all the work yourself?

Shoot.

Introduction

(Briefly I promise)

About Me

Don’t judge me.

Sports Nomad

4

I’ve worked in Digital for nine years.

Senior Director, Digital at MPAA

01

02

Dual-citizen

03

ABOUT me.

Don’t judge me.

Sports Nomad

The work

How we use Brandwatch Analytics

Analytics should be the backbone of any

good Communications or Marketing

strategic planning. You don’t need me to

tell you that though.

But don’t just limit it to that.

How we use it.

MPAA has been a Brandwatch

customer since 2012

Traditional insights and data The fun stuff

ANALYTICS PARTNERSHIPS

7

This was done with Brandwatch’s managed

services team.

How about an Audit?Best to find out what people are saying first.

8

Ratings discussion was almost equal to the

amount of conversations surrounding our

anti-piracy efforts.

Actually the split

was very different

Piracy

Policy

Ratings

As a trade organization, we constantly try

to be aware of the conversation around

our important issues.

It informs when we decide to interject,

and the influencer tagging allows to

understand how a particular conversation

is spreading

Issue

Tracking

Fun stuff

How We Use Brandwatch as a Partner

11

A co-branded effort with Brandwatch to try to predict Oscar

winners through levels of online conversation.

What We Did

01

Highly successful with our picks.

86% Accurate

02

Placements in EW, Popular Science, ClickZ, Geek, Read Write

and more.

Great Press Coverage

03

Social Oscars.

12

Social Awards

Season

Predict them allTotally revamped the creative and went expanded our

universe of Awards shows

SXSW 2014

VIZIA Display

ARCHIE

Brandwatch is helping us create the structure for

streamlining our online monitoring across

international offices

Global Social Media Monitoring

01

Early stages of working to pull all of our varied

communication efforts into one set of metrics to

determine value

Universal Metric/ROI

02

Upcoming Tasks

Questions?