Clear Football LoungeChallenge:

• As Ronaldo is a global ambassador for Clear – we knew we wanted to do a campaign that catered to WorldCup craze, however, we did not just want to cater to football fanatics but also wanted to engage those users who may not be experts on football knowledge.

Solution:

• Create a simple Predict & Win game where users could come and predict outcome of matches and other fun and easy questions!

Clear Football LoungeWhat was different about Clear’s Predict & Win?

• We not only aimed to bring users to our website, but to engage them for the entire length of the World Cup and retain them on to web portal. We wanted to increate the ‘Time on Site’ as well. We decided to embed the game play in plethora of Quick and Convenient World Cup related filler information that the fans could enjoy.

Achievement:

• Clear Football Lounge - the first of its kind for Unilever – was a web portal that was responsive and platform independent. With different designs for Mobile and Desktop, we made sure users would engage with us across all platforms and devices!

• Total Sessions = 53,000+• Unique Users = 34,000+• Predictions = 52,231• Page Views = 132,000+ • Average Session Duration = 2Min:5Secs

CFL Review

Mobile Responsive Website• Since Facebook applications do not work on mobiles we hosted our game play on www.clear.com.pk • By doing this we tapped into the 180+ million mobile users by making our website mobile responsive.

•74% of our sessions were logged in from mobile phones, 18% from desktops and about 8% from tablets. •Therefore, these stats show that our campaign was platform independent and we were able to reach all users on all devices.

Web Mobile

Mobile Ad Achievements

Total amount: USD 5,000 Total amount consumed: USD 3480 Remaining balance: USD 1521 Total CTR: Around 3.97 % Total impressions: 4,955,520  Total clicks: 200,000

Mobile Ad Details

Video Ad Total spent: USD 1,402 Total impressions: 7,001,363 Average cost per impression : PKR 0.20  CPM: USD 1.5

Clear big picture Ad Total spent: USD 338.95  Total impressions: 1169760 CTR: 2.9 % CPC: 0.01

Banner push AD Total spent: USD 1584 Total impressions: 2893629 CTR: 5.47 % CPC: 0.01

Campaign Results (Facebook)

Fan Base = 592,919Increased by 34,000+

Engagement Rate = 11%

Engaged Users = 127,984

Total Impressions = 22 million +

Total Content Consumptions = 118,325

Top Pre Hype Posts

Mid Campaign Giveaway

• Engagement was kept alive by interacting with the fans through quick giveaways and fun tips and tricks to follow the World Cup

Bumper Question’s

• Wall posts were posted to build excitement for our bumper questions since they contained bonus points and a chance to all the late joiners to catch up with the leader.• Posts on Facebook and Twitter also created excitement around the announcement of bumper questions

Break Day Posts• Since there were numerous break days, our community was as active as any other day with fun posts which included memes:

Winner & Vs Posts

• A post congratulations the previous days winning team was posted.

• Another example of a congratulations post .

• A Vs. post was posted to build hype for the games.

Predict & Win Top Posts

Feedback from Fans

Organic Reach:•Tweets: 100+•Fans acquired: 60+•RT’s & Favorite :60+

Twitter

Twitter

•We were pro actively trying to get our Facebook users to Twitter as well

•We integrated hashtags of trending topics in order to gain maximum engagement

Thank You!