Comparison of Hilton, Sheraton, Hyatt, Marriot and Other Top Hotels on Facebook

Comparison of Top Hotelson Facebook in Q2-2015Apr 01, 2015 - Jun 30, 2015

Top Hotels on Facebook Q2-2015

In this report we looked at the top 10 upscale hotel chains on Facebook.

Combined, these hotel chains operate over 10,000 hotels around the world.

Key Findings

• AccorHotels recorded the highest growth rate and also posted the most content

• InterContinental Hotels engaged best with its audience

• Ritz-Carlton Hotels created the most shareable content by asking others to submit their content

• Marriot saw the highest number of fan posts and also the highest proportion of negative sentiment

• Hilton took just 40 minutes to respond to fan posts but only responded to 30% of the 951 fan posts

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=hotels&utm_source=slideshare&utm_medium=button


Fans

Marriott Hotels & Resorts had the largest fan base of 1,896,722 while Accorhotels showed the highest fan growth of 8.02%.

Competitors

-1.00%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Gro

wth

%

Number of Fans

InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels

Hilton Hotels & Resorts Hyatt Four Seasons Hotels and Resorts

Sheraton Hotels & Resorts Shangri-La Hotels and Resorts The Ritz-Carlton Hotel Company, L.L.C.

Crowne Plaza Hotels & Resorts

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Hong Kong Saudi Arabia Mexico

Malaysia Thailand Brazil Singapore Other Countries

Conversations

The Ritz-Carlton Hotel Company, L.L.C. had the highest PTAT of 4.69% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels

Hilton Hotels & Resorts Hyatt Four Seasons Hotels and Resorts

Sheraton Hotels & Resorts Shangri-La Hotels and Resorts Crowne Plaza Hotels & Resorts

The Ritz-Carlton Hotel Company, L.L.C.

Engagement - Posts

Accorhotels published the greatest number of posts (210). InterContinental Hotels & Resorts had the highest average engagement, with a score of 689.

Competitors

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800

InterContine…

Marriott…

Accorhotels

Hilton…

Hyatt

Four…

Sheraton…

Shangri-La…

The Ritz-…

Crowne…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 50000 100000 150000 200000 250000 300000 350000 400000 450000

InterContinental Hotels & Resorts

Marriott Hotels & Resorts

Accorhotels

Hilton Hotels & Resorts

Hyatt

Four Seasons Hotels and Resorts

Sheraton Hotels & Resorts

Shangri-La Hotels and Resorts



Likes Comments Shares

The Ritz-Carlton Hotel Company, L.L.C. received the most number of Likes (396,775), The Ritz-Carlton Hotel Company, L.L.C. got the most number of Comments (3,518) and The Ritz-Carlton Hotel Company, L.L.C. had the most number of Shares (20,755).

Competitors

Most Engaging Brand Posts

Competitors

The Ritz-Carlton Hotel Company, L.L.C.Mon, Jun 29 at 11:59 PM EDT

Explore the world of The Ritz-Carlton, through the eyes of fellow travelers. Visit frequently to see ..

Engagement Score

Likes Comments Shares Sentiment

1,000 37,616 241 3,467 Positive


Mon, Jun 22 at 9:00 AM EDT

Everything you dreamed of, all within reach. We haven't skipped a single detail.


Fri, Jun 12 at 8:00 PM EDT

Tag your photos with #RCMemories as you explore the globe, and you may see them featured on our Inst

..

Engagement Score


1,000 35,124 80 406 Positive

Engagement Score


1,000 42,322 279 2,314 Positive

http://www.facebook.com/74638360984/posts/10153367750470985




Competitors


Wed, Jun 10 at 9:00 AM EDT

Unexpected details at every turn. Enjoy a Suite life.

Engagement Score


1,000 38,354 97 442 Positive


Mon, Jun 8 at 9:00 AM EDT

Dream destinations, magnificent views, the finest appointments, and the ultimate in luxury service. ..


Mon, Jun 1 at 2:00 PM EDT

Create vintage-inspired travel posters, using your photos and The Ritz-Carlton Mobile App: http://bi ..

Engagement Score


1,000 43,007 160 1,248 Positive

Engagement Score


1,000 25,666 157 1,325 Positive




Fan Posts

0 200 400 600 800 1000 1200 1400 1600

Accorhotels




Hyatt






Number of Fan Posts

Marriott Hotels & Resorts's Facebook Page saw the highest number of Fan posts (1,356).

Competitors

Sentiment Analysis

Crowne Plaza Hotels & Resorts received the highest percentage of Positive Sentiment (67.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Accorhotels

Hyatt








Negative Neutral Positive

Brand Responses

Marriott Hotels & Resorts responded to the highest percentage of Fan posts (37.91%).

Competitors

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0 200 400 600 800 1000 1200 1400 1600 1800 2000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Hilton Hotels & Resorts Accorhotels Hyatt

Four Seasons Hotels and Resorts Sheraton Hotels & Resorts Crowne Plaza Hotels & Resorts

The Ritz-Carlton Hotel Company, L.L.C. Marriott Hotels & Resorts Shangri-La Hotels and Resorts


Share Of Voice – Volume of Posts

Accorhotels published the most with 210 posts, among the brands in "Competitors" Group.

Competitors

5%

3%5%

7%

17%

9%17%

7%

23%

7%

Marriott Hotels & Resorts Sheraton Hotels & Resorts Hyatt

Hilton Hotels & Resorts The Ritz-Carlton Hotel Company, L.L.C. Four Seasons Hotels and Resorts

Shangri-La Hotels and Resorts Crowne Plaza Hotels & Resorts Accorhotels


Share Of Voice – Likes

The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Likes (396,775), among the brands in "Competitors" Group.

Competitors

1%1%

1%

4%

46%

3%

13%

7%

1%

23%

Marriott Hotels & Resorts Sheraton Hotels & Resorts HyattHilton Hotels & Resorts The Ritz-Carlton Hotel Company, L.L.C. Four Seasons Hotels and ResortsShangri-La Hotels and Resorts Crowne Plaza Hotels & Resorts AccorhotelsInterContinental Hotels & Resorts

Share Of Voice – Comments

The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Comments (3,518), among the brands in "Competitors" Group.

Competitors

3%

2% 3%

24%

36%

12%

10%

2% 1%

7%





Share Of Voice – Shares

The Ritz-Carlton Hotel Company, L.L.C. received the largest volume of Shares (20,755), among the brands in "Competitors" Group.

Competitors

2%1% 1%

5%

53%

15%

12%

2%

0%

9%





Campaign Comparison

0 2 4 6 8 10 12 14 16

0 100 200 300 400 500 600

March Matchup(Hilton…

NO DATA(Accorhotels)

FOUR-DAY FLASH…

Four Seasons Resort…

Sheraton Selects…

NO DATA(Crowne Plaza…

NO DATA(The Ritz-…

Cannes Lions…

NO DATA(Shangri-La…

NO…

Number of Posts

Engagement Score


During this time period, Four Seasons Resort Orlando at Walt Disney World R was the most engaging run by Four Seasons Hotels and Resorts. Hilton Hotels & Resorts published the most (15) in its March Matchup campaign.

Competitors

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.




Analysis of Hilton Hotels & Resorts Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 1,268,908

New Fans 24,720

Fan Growth 1.95%

Country United States

Demographics Mostly Older, Female and Attached.

Hilton Hotels & Resorts has 24,720 new Likes and an audience base of 1,268,908 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User

Engagement Score 125 Total Fan Posts 950

Total Posts 67 Brand Response Rate 29.58%

Total Likes 38,277 Average Reply Time 40 mins

Total Comments 2,328 General Sentiment Neutral

Total Shares 1,798

Hilton Hotels & Resorts had 67 new Posts, and their most recent campaign is March Matchup.


Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign March Matchup

Least Engaging Content Type Others Most Recent Campaign March Matchup

Most Prolific Content TypeTravel Destination

Information

Fan Growth

1,230,000

1,235,000

1,240,000

1,245,000

1,250,000

1,255,000

1,260,000

1,265,000

1,270,000

1,275,000

Hilton Hotels & Resorts had a growth rate of 2.00% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 1,268,908

New Fans 24,904

Engagement

0

100

200

300

400

500

600

700

800

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Hilton Hotels & Resorts had an engagement of 125 and the highest engagement was 668.


Community Analysis

Hilton Hotels & Resorts fans are mostly Older, Female and Attached.

Hilton Hotels & Resorts fans are largely from United States followed by India.

Fan Demographics Distribution of Fans


35%

65%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

United States

India

Mexico

Argentina

Brazil

Canada

Colombia

Thailand

Indonesia

Japan

0

1

2

3

4 Hilton Hotels & Resorts posted a total of 67

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Top keywords used in the Posts

Frequency

bit 28

Feat 17

Hotel 13

Hilton 11

Resorts 7

6%

94%

Brand Participation Brand Non Participation

94%

3%

3%

Posititve Negative Neutral

Brand Posts - Engagement

Hilton Hotels & Resorts responded to 4 conversations generated by the 67 Posts they published.

Hilton Hotels & Resorts receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts




Sat, Apr 4 at 2:27 PM EDT

Florida Orange Blossoms or D.C. Cherry Blossoms?

Defend to the end! This is the Final March Matchup ..

Engagement Score


859 9,657 774 119 Positive

Tue, Apr 28 at 6:29 PM EDT

We wish a happily ever after to all of our guests, team members and friends because love can't wait.

Thu, Apr 2 at 2:00 PM EDT

A Floridian sun, sea, and white sandy beach or a jazz-filled French Quarter?

LIKE this post to vote ..

Engagement Score


726 5,460 185 338 Positive

Engagement Score


668 4,137 664 82 Positive




0 10 20 30 40 50 60 70

0 20 40 60 80 100 120 140

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150 200 250

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Hilton Hotels & Resorts posts were Photos, and posts with Photos received the highest engagement.

Most of Hilton Hotels & Resorts posts were published on Friday and posts on Thursday received the highest engagement.

Brand Post Types Days of the Week


0

5

10

15

20

25

30

35

40

45

1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun17-Jun24-Jun

Positive Neutral Negative Users posted a total of 950 Posts between

Apr 01, 2015 and Jun 30, 2015 on Hilton

Hotels & Resorts's wall.

User Posts



Frequency

Hilton Hotels 398

Resorts 312

room 160

hotel 155

customer 106

30%

70%


29%

14%

57%


User Posts - Engagement

Hilton Hotels & Resorts responded to 281 conversations generated by the 950 Posts fans published.

Hilton Hotels & Resorts appears to participate more when Fan conversations have greater positive vibes than usual.

Brand Responses Sentiment of User Posts


Content Intel

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700 800

Brand News

Others

Deals

Travel Destination…

Event

Food

Photos

Contest

Social Cause/Good…

Question to fans

Facebook App

Occasion driven deals

Like This/Engagement…

Number of Posts

Engagement Score


Most of Hilton Hotels & Resorts posts were around 'Travel Destination Information', and posts around 'Photos' received the highest engagement.


0 1 2

0 20 40 60 80

Sector News

Fact

Others

Advice/Tips


Event

Question to fans

Number of Posts

Engagement Score


0 1 2 3 4 5

0 50 100 150 200

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Hospitality,Hilton Hotels & Resorts Event posts received the highest engagement.

In Posts about General Happenings,Hilton Hotels & Resorts Current Affairs received the highest engagement.

About Hospitality About General Happenings


0 2 4 6

0 200 400 600

March Matchup

The 26th Annual

GLAAD Media Awards

MusiCares' Person of

the Year

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600

March Matchup

The 26th Annual

GLAAD Media Awards

MusiCares' Person of

the Year

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, March Matchup was the most engaging campaign run by Hilton Hotels & Resorts.

Overall, March Matchup engaged the best out of the recent 3 campaigns run by Hilton Hotels & Resorts.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign


Analysis of Marriott Hotels & Resorts Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 1,896,722

New Fans 82,722

Fan Growth 4.36%



Marriott Hotels & Resorts has 82,722 new Likes and an audience base of 1,896,722 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User

Engagement Score 40 Total Fan Posts 1,352


Total Likes 9,288 Average Reply Time 3 hrs

Total Comments 306 General Sentiment Neutral

Total Shares 693

Marriott Hotels & Resorts had 43 new Posts, and their most recent campaign is Cannes Lions International Festival of Creativity.


Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign#MyMarriottMillion

contest

Least Engaging Content Type NO DATA Most Recent CampaignCannes Lions

International Festival of Creativity

Fan Growth

1,760,000

1,780,000

1,800,000

1,820,000

1,840,000

1,860,000

1,880,000

1,900,000

1,920,000

Marriott Hotels & Resorts had a growth rate of 4.57% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 1,896,722

New Fans 82,903

Engagement

0

20

40

60

80

100

120

140

160

180


Marriott Hotels & Resorts had an engagement of 40 and the highest engagement was 162.


Community Analysis

Marriott Hotels & Resorts fans are mostly Older, Female and Attached.

Marriott Hotels & Resorts fans are largely from United States followed by India.



40%

60%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

India

Egypt

Pakistan

Philippines

Brazil

Canada

Iran

United Arab Emirates

0

1

2

3 Marriott Hotels & Resorts posted a total of

43 Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts



Frequency

French Kiss 6

Marriott Champs-Elysées Paris

4

magical 4

American businessman Ethan

3

YouTube channel 3

14%

86%


72%

21%

7%



Marriott Hotels & Resorts responded to 6 conversations generated by the 43 Posts they published.

Marriott Hotels & Resorts receives more positive than negative vibes from comments on their Posts.





Mon, Apr 6 at 9:32 PM EDT

On the bad days, we pause and think of Aruba. Seriously, it helps.

Engagement Score


162 925 22 76 Positive

Wed, Jun 10 at 10:52 AM EDT

Fear not, cable shunners. We're coming at you with in-room Netflix, starting immediately.

Mon, May 18 at 10:22 AM EDT

Monday's looking up. Here's to a holiday week.

Engagement Score


127 439 19 85 Positive

Engagement Score


109 808 22 26 Positive




0 5 10 15 20 25 30 35

0 10 20 30 40 50

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 20 40 60 80

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Marriott Hotels & Resorts posts were Photos, and posts with Photos received the highest engagement.

Most of Marriott Hotels & Resorts posts were published on Monday and posts on Wednesday received the highest engagement.



0

10

20

30

40

50

60

70

80


May

20-

May

27-

May


Positive Neutral Negative Users posted a total of 1,352 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Marriott Hotels & Resorts's wall.

User Posts



Frequency

Marriott Hotels 773

Marriott 233

hotel 183

call 177

room 161

38%

62%


31%

13%

56%



Marriott Hotels & Resorts responded to 514 conversations generated by the 1,352 Posts fans published.

Marriott Hotels & Resorts appears to participate more when Fan conversations have greater positive vibes than usual.



Analysis of Hyatt Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Hyatt

Fans 357,445

New Fans 7,042

Fan Growth 1.97%



Hyatt has 7,042 new Likes and an audience base of 357,445 fans who are mostly Older, Female and Attached.

Hyatt

Brand Overview

Posts

Brand User



Total Likes 7,472 Average Reply Time 2 hrs, 50 mins


Total Shares 577

Hyatt had 44 new Posts, and their most recent campaign is FOUR-DAY FLASH SALE.

Hyatt

Content & Campaigns

Most Engaging Content Type Contest Most Engaging Campaign #MYLUXLIST

Least Engaging Content TypeSocial Cause/Good

CauseMost Recent Campaign

FOUR-DAY FLASH SALE

Most Prolific Content TypeLike

This/Engagement Oriented Posts

Fan Growth

346,000

348,000

350,000

352,000

354,000

356,000

358,000

Hyatt had a growth rate of 2.02% between Mar 31, 2015 and Jun 30, 2015.

Hyatt

Total Fans 357,445

New Fans 7,073

Engagement

0

100

200

300

400

500

600


Hyatt had an engagement of 115 and the highest engagement was 498.

Hyatt

Community Analysis

Hyatt fans are mostly Older, Female and Attached. Hyatt fans are largely from United States followed by India.


Hyatt

33%

67%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

United States

India

Hong Kong

Mexico

United Kingdom

Egypt

Australia

Canada

Japan

Poland

0

1

2

3

4 Hyatt posted a total of 44 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Hyatt


Frequency

InAHyattWorld 10

Hyatt Regency 9

colleagues 7

Grand Hyatt 7

Park Hyatt 5

11%

89%


91%

2%7%



Hyatt responded to 5 conversations generated by the 44 Posts they published.

Hyatt receives more positive than negative vibes from comments on their Posts.


Hyatt


Hyatt

Fri, Apr 3 at 11:00 AM EDT

Pick the winner of every #OpeningDay game - you could win a $1,000 MLB Shop gift certificate from Hy ..

Engagement Score


699 1,735 70 119 Positive

Fri, Jun 26 at 10:46 AM EDT

We are thrilled that the United States has joined a growing list of countries that has legalized gay ..

Fri, Apr 17 at 9:00 AM EDT

Three Park Hyatt properties were included in Forbes' list of Most Anticipated Hotels of 2015 & we co ..

Engagement Score


441 346 33 110 Positive

Engagement Score


402 438 13 90 Positive




0 5 10 15 20 25 30

0 50 100 150 200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Hyatt posts were Photos, and posts with Links received the highest engagement.

Most of Hyatt posts were published on Wednesday and posts on Friday received the highest engagement.


Hyatt

0

5

10

15

20

25

30

35

40


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on Hyatt's

wall.

User Posts

Hyatt


Frequency

hotel 54

economics Hyatt Regency Thessaloniki

46

post 43

money 33

show moneyshow 29

18%

82%


34%

9%

57%



Hyatt responded to 73 conversations generated by the 408 Posts fans published.

Hyatt appears to participate more when Fan conversations have greater positive vibes than usual.


Hyatt

Content Intel

0 1 2 3 4 5 6 7 8 9 10

0 50 100 150 200 250 300 350 400 450 500

Brand News

Others

Deals


Event

Food

Photos

Contest

Social Cause/Good…

Question to fans

Facebook App

Occasion driven deals

Like This/Engagement…

Number of Posts

Engagement Score


Most of Hyatt posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest' received the highest engagement.

Hyatt

Analysis of Sheraton Hotels & Resorts Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 358,570

New Fans 6,754

Fan Growth 1.88%



Sheraton Hotels & Resorts has 6,754 new Likes and an audience base of 358,570 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 7,120 Average Reply Time 1 hr, 7 mins


Total Shares 339

Sheraton Hotels & Resorts had 28 new Posts, and their most recent campaign is Sheraton Selects Spotlight.


Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign2014 Starwood

Preferred Guest® (SPG) Member Favori

Least Engaging Content Type NO DATA Most Recent CampaignSheraton Selects

Spotlight

Fan Growth

348,000

350,000

352,000

354,000

356,000

358,000

360,000

Sheraton Hotels & Resorts had a growth rate of 1.94% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 358,570

New Fans 6,821

Engagement

0

50

100

150

200

250

300

350


Sheraton Hotels & Resorts had an engagement of 140 and the highest engagement was 292.


Community Analysis

Sheraton Hotels & Resorts fans are mostly Older, Female and Attached.

Sheraton Hotels & Resorts fans are largely from United States followed by Egypt.



45%

55%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

Egypt

Algeria

Indonesia

India

Pakistan

Argentina

Mexico

Brazil

0

1

2 Sheraton Hotels & Resorts posted a total of

28 Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts



Frequency

new Sheraton Club guest

3

Complimentary breakfast

3

average temperature

2

Exclusive lounge access

2

Sheraton hotel spas 2

7%

93%


85%

0%15%



Sheraton Hotels & Resorts responded to 2 conversations generated by the 28 Posts they published.

Sheraton Hotels & Resorts receives more positive than negative vibes from comments on their Posts.





Sat, Apr 18 at 11:39 PM EDT

End a great stay with incredible views of the San Diego Bay.

Engagement Score


292 562 19 29 Positive

Tue, Jun 23 at 2:18 PM EDT

1,190 stunning islands are waiting for you in the Maldives.

Thu, May 7 at 11:50 PM EDT

After 551 stairs to the top of St. Peter's Basilica in Rome, your feet will need a break.

Engagement Score


230 376 18 26 Positive

Engagement Score


229 499 9 17 Positive




0 5 10 15 20

0 50 100 150 200

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 50 100 150 200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Sheraton Hotels & Resorts posts were Photos, and posts with Photos received the highest engagement.

Most of Sheraton Hotels & Resorts posts were published on Tuesday and posts on Wednesday received the highest engagement.



0

5

10

15

20

25

30

35

40

45

50


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on Sheraton

Hotels & Resorts's wall.

User Posts



Frequency

Sheraton Hotels 254

Resorts 95

Resorts Worldwide 78

Starwood Hotels 78

Inc 78

18%

82%


30%

7%63%



Sheraton Hotels & Resorts responded to 69 conversations generated by the 384 Posts fans published.

Sheraton Hotels & Resorts appears to participate more when Fan conversations have greater positive vibes than usual.



Analysis of Four Seasons Hotels and Resorts Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 295,511

New Fans 11,761

Fan Growth 3.98%


Demographics Mostly Young, Female and Attached.

Four Seasons Hotels and Resorts has 11,761 new Likes and an audience base of 295,511 fans who are mostly Young, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 30,240 Average Reply Time 1 day, 1 hr, 43 mins

Total Comments 1,173 General Sentiment Positive

Total Shares 5,976

Four Seasons Hotels and Resorts had 80 new Posts, and their most recent campaign is Four Seasons Resort Orlando at Walt Disney World R.


Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging CampaignFour Seasons Resort

Orlando at Walt Disney World R

Fan Growth

276,000

278,000

280,000

282,000

284,000

286,000

288,000

290,000

292,000

294,000

296,000

298,000

Four Seasons Hotels and Resorts had a growth rate of 4.18% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 295,511

New Fans 11,844

Engagement

0

200

400

600

800

1,000

1,200


Four Seasons Hotels and Resorts had an engagement of 400 and the highest engagement was 1000.


Community Analysis

Four Seasons Hotels and Resorts fans are mostly Young, Female and Attached.

Four Seasons Hotels and Resorts fans are largely from United States followed by Egypt.



31%

69%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

Egypt

India

United Kingdom

Canada

Mexico

Italy

Thailand

France

0

1

2

3 Four Seasons Hotels and Resorts posted a

total of 80 Posts between Apr 01, 2015 and

Jun 30, 2015.

Brand Posts



Frequency

Four Seasons Resort

61

Private Jet destination

12

Kirsten Alana Travels

9

FSGiftCard 9

MothersDay 6

11%

89%


82%

9%

9%



Four Seasons Hotels and Resorts responded to 9 conversations generated by the 80 Posts they published.

Four Seasons Hotels and Resorts receives more positive than negative vibes from comments on their Posts.





Thu, Apr 23 at 5:58 AM EDT

The Four Seasons Private Jet revealed: Introducing an inside look at true luxury in the sky.

Engagement Score


1,000 3,622 385 3,384 Positive

Fri, Apr 17 at 5:28 PM EDT

The world's largest #Nobu restaurant, now open at Four Seasons Hotel Doha.

Thu, Apr 23 at 6:16 AM EDT

Four Seasons Hotels and Resorts updated their cover photo.

Engagement Score


909 1,506 72 369 Positive

Engagement Score


847 2,760 61 129 Positive




0 10 20 30 40 50

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Four Seasons Hotels and Resorts posts were Photos, and posts with Videos received the highest engagement.

Most of Four Seasons Hotels and Resorts posts were published on Thursday and posts on Thursday received the highest engagement.



0

5

10

15

20

25

30

35

40


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on Four

Seasons Hotels and Resorts's wall.

User Posts



Frequency

Four Seasons Hotels 637

Resorts 574

luxury 79

maldives 54

Private Jet 46

3%

97%


52%

1%

47%



Four Seasons Hotels and Resorts responded to 21 conversations generated by the 723 Posts fans published.

Four Seasons Hotels and Resorts appears to participate more when Fan conversations have greater positive vibes than usual.



Thanks For Reading!

To generate your own free report like this

for your own brands, head over to

Unmetric now


