Comparison of Jacob's Creek, Rosemount Estate, McGuigan Wines, Lindeman's and Other Top Wine Brands From Australia on Facebook

Australian Wine Brands on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015

Top Australian Wine Brands on Facebook Q2-2015

In this report we looked at the top Australian wine brands on Facebook.

Read on to learn in detail about industry trends and strategies.

Key Findings

• Among the 10 wine brands, Champagne Taittinger (Australia) was engaging best with their Fans.

• With a growth rate of 29%, Bird In Hand Winery enjoyed the highest Fan Growth Rate among the 10 brands.

• Bird In Hand Winery posted the most updates, more than once per day on average.

• Jacob’s Creek was the most responsive brand, replying to 23% of user posts

• 737 new Posts were written across these 10 ‘brand walls’. That’s an average of 0.8 Posts per day - per wall!

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Fans

Jacob's Creek(AU) had the largest fan base of 66,416 while Bird In Hand Winery showed the highest fan growth of 28.71%.

Competitors

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

0K 10K 20K 30K 40K 50K 60K 70K

Gro

wth

%

Number of Fans

Penfolds Jacob's Creek(AU) Champagne Taittinger(AU)

Brown Brothers Winery Rosemount Estate Bird In Hand Winery

Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines

Lindeman's

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Brown

Brothers

Winery

Champagne

Taittinger(AU)

Rosemount

Estate

Jacob's

Creek(AU)

McGuigan

Wines

Lindeman's Grant Burge

Wines

Bird In Hand

Winery

Penfolds Champagne

G.H.MUMM

Australia(AU)

Countries < 2% Taiwan Mexico Puerto Rico Finland Belgium Malaysia Australia Other Countries Sweden

Conversations

Champagne Taittinger(AU) had the highest PTAT of 14.71% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

0K 10K 20K 30K 40K 50K 60K 70K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Champagne Taittinger(AU) Penfolds Jacob's Creek(AU)

Brown Brothers Winery Rosemount Estate Bird In Hand Winery

Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines

Lindeman's

Engagement - Posts

Bird In Hand Winery published the greatest number of posts (106). Champagne Taittinger(AU) had the highest average engagement, with a score of 976.

Competitors

0 20 40 60 80 100 120

0 200 400 600 800 1000 1200

Penfolds

Jacob's Creek(AU)

Champagne Taittinger(AU)

Brown Brothers Winery

Rosemount Estate

Bird In Hand Winery

Grant Burge Wines

Champagne G.H.MUMM…

McGuigan Wines

Lindeman's

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 5000 10000 15000 20000 25000 30000

Penfolds

Jacob's Creek(AU)



Rosemount Estate

Bird In Hand Winery

Grant Burge Wines

Champagne G.H.MUMM Australia(AU)

McGuigan Wines

Lindeman's

Likes Comments Shares

Champagne Taittinger(AU) received the most number of Likes (25,814), Champagne Taittinger(AU) got the most number of Comments (1,592) and Champagne Taittinger(AU) had the most number of Shares (2,554).

Competitors

Most Engaging Brand Posts

Competitors


Thu, Jun 25 at 5:00 AM EDT

Who needs a fridge when you have a chalet?

Engagement Score

Likes Comments Shares Sentiment

1,000

2,117

119

102

Positive


Fri, Jun 19 at 5:37 AM EDT

Champagne Taittinger added a new photo.


Wed, May 27 at 5:20 AM EDT

What is today's reason?

Engagement Score


1,000

2,161

116

681

Positive

Engagement Score


1,000

820

98

206

Positive

http://www.facebook.com/216374988504884/posts/572674449541601








Competitors


Fri, May 22 at 5:00 AM EDT


Engagement Score


1,000

1,416

93

361

Positive


Wed, Apr 29 at 5:00 AM EDT



Sun, Apr 26 at 5:00 AM EDT

Engagement Score


1,000

1,361

135

201

Positive

Engagement Score


1,000

606

39

159

Positive







Fan Posts

0 50 100 150 200 250


Jacob's Creek(AU)

Penfolds

Rosemount Estate


Bird In Hand Winery

Grant Burge Wines


McGuigan Wines

Lindeman's

Number of Fan Posts

Brown Brothers Winery's Facebook Page saw the highest number of Fan posts (194).

Competitors

Sentiment Analysis

Champagne Taittinger(AU) received the highest percentage of Positive Sentiment (95.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Jacob's Creek(AU)

Rosemount Estate


McGuigan Wines

Lindeman's

Grant Burge Wines


Bird In Hand Winery

Negative Neutral Positive

Brand Responses

Jacob's Creek(AU) responded to the highest percentage of Fan posts (23.26%).

Competitors

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Champagne Taittinger(AU) Jacob's Creek(AU) Rosemount Estate

Champagne G.H.MUMM Australia(AU) McGuigan Wines Lindeman's

Grant Burge Wines Brown Brothers Winery Bird In Hand Winery

Share Of Voice – Volume of Posts

Bird In Hand Winery published the most with 106 posts, among the brands in "Competitors" Group.

Competitors

11%

16%

7%

6%

30%

11%

12%

3% 0%

4%

Lindeman's Champagne Taittinger(AU) McGuigan WinesChampagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers WineryGrant Burge Wines Jacob's Creek(AU) Rosemount EstatePenfolds

Share Of Voice – Likes

Champagne Taittinger(AU) received the largest volume of Likes (25,814), among the brands in "Competitors" Group.

Competitors

1%

38%

4%

17%

21%

8%

4%

2% 0%

5%


Share Of Voice – Comments

Champagne Taittinger(AU) received the largest volume of Comments (1,592), among the brands in "Competitors" Group.

Competitors

1%

34%

3%

18%

14%

16%

2% 8%

0%

4%

Lindeman's Champagne Taittinger(AU) McGuigan Wines

Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery

Grant Burge Wines Jacob's Creek(AU) Rosemount Estate

Penfolds

Share Of Voice – Shares

Champagne Taittinger(AU) received the largest volume of Shares (2,554), among the brands in "Competitors" Group.

Competitors

1%

45%

7%

11%

17%

9%

3% 2% 0%

5%


Analysis of Jacob's Creek Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

Jacob's Creek

Fans 66,416

New Fans 369

Fan Growth .56%

Country Australia

Demographics Not Available

Jacob's Creek has 369 new Likes and an audience base of 66,416 fans.

Jacob's Creek

Brand Overview

Posts

Brand User

Engagement Score 509 Total Fan Posts 43

Total Posts 9 Brand Response Rate 23.26%

Total Likes 1,625 Average Reply Time 4 days, 12 hrs, 51 mins

Total Comments 360 General Sentiment Positive

Total Shares 113

Jacob's Creek had 9 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Jacob's Creek

Fan Growth

52,000

54,000

56,000

58,000

60,000

62,000

64,000

66,000

68,000

Jacob's Creek had a growth rate of 0.56% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 66,416

New Fans 369

Jacob's Creek

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Jacob's Creek had an average engagement score of 509 and its highest was 986.

Jacob's Creek

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Jacob's Creek fans are largely from Australia followed by United States.

Fan Demographics Distribution of Fans

Jacob's Creek

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 10K 20K 30K 40K 50K 60K 70K

Australia

United States

Taiwan

United Kingdom

Thailand

Hong Kong

Japan

Singapore

New Zealand

Sweden

0

1

2 Jacob's Creek posted a total of 9 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Sunday 3

exclusive cellar samples

2

Lifestyle Food 2

wines 2

Fancy 2

Jacob's Creek

11%

89%

Brand Participation Brand Non Participation

43%

43%

14%

Posititve Negative Neutral

Brand Posts - Engagement

Jacob's Creek responded to 1 conversations generated by the 9 Posts they published.

Jacob's Creek receives more negative than positive vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Jacob's Creek


Jacob's Creek

Thu, Apr 9 at 4:24 AM EDT

Hi guys, today we've had a lot of questions about Halal certification. We can confirm that our wines ..

Engagement Score


986

780

330

61

Positive

Tue, Jun 30 at 10:00 PM EDT

It's that time of the year again to serve the perfectly matched wine for Wimbledon. Who's excited?

Sat, May 9 at 12:47 PM EDT

Wishing you a happy Mother's Day!

Engagement Score


634

454

20

17

Positive

Engagement Score


473

246

5

19

Negative







0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Jacob's Creek posts were Photos, and posts with Plain Text received the highest engagement.

Most of Jacob's Creek posts were published on Thursday and posts on Thursday received the highest engagement.

Brand Post Types

Days of the Week

Jacob's Creek

0

2

4

6

8

10

12

14

16

18

Positive Neutral Negative Users posted a total of 43 Posts between

Apr 01, 2015 and Jun 30, 2015 on Jacob's

Creek's wall.

User Posts


Frequency

Jacob 9

Jacobs Creek 8

Barossa Valley 7

Halal 6

bottle 5

Jacob's Creek

23%

77%


51%

19%

30%


User Posts - Engagement

Jacob's Creek responded to 10 conversations generated by the 43 Posts fans published.

Jacob's Creek appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Jacob's Creek

Analysis of Rosemount Estate Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Rosemount Estate

Fans 59,469

New Fans -368

Fan Growth -.62%

Country Australia


Rosemount Estate has -368 new Likes and an audience base of 59,469 fans.

Rosemount Estate

Brand Overview

Posts

Brand User



Total Likes 17 Average Reply Time 0 sec


Total Shares 0

Rosemount Estate had 1 new Posts.

Content & Campaigns




Rosemount Estate

Fan Growth

59,200

59,300

59,400

59,500

59,600

59,700

59,800

59,900

Rosemount Estate had a growth rate of -0.62% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 59,469

New Fans -368

Rosemount Estate

Engagement

0

5

10

15

20

25

30


Rosemount Estate had an average engagement score of 25 and its highest was 25.

Rosemount Estate

Community Analysis


Rosemount Estate fans are largely from United States followed by Australia.


Rosemount Estate

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 5K 10K 15K 20K 25K 30K

United States

Australia

New Zealand

Finland

Sweden

United Kingdom

Netherlands

Puerto Rico

Ireland

Panama

0

1

2 Rosemount Estate posted a total of 1 Posts


Brand Posts


Frequency

McLaren Vale 1

fantastic day 1

Estate 1

tasty homemade lunch

1

Senior Winemaker Matt Koch

1

Rosemount Estate

0%

100%


100%

0% 0%



Rosemount Estate responded to 0 conversations generated by the 1 Posts they published.

Rosemount Estate receives more positive than negative vibes from comments on their Posts.


Rosemount Estate


Rosemount Estate

Tue, Apr 14 at 3:15 AM EDT

Some recent visitors to Rosemount Estate's Cellar Door had a fantastic day being guided through the ..

Engagement Score


25

17

0

0

Positive



0 1 2

0 5 10 15 20 25 30

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 1 2

0 5 10 15 20 25 30

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Rosemount Estate posts were Photos, and posts with Photos received the highest engagement.

Most of Rosemount Estate posts were published on Tuesday and posts on Tuesday received the highest engagement.

Brand Post Types

Days of the Week

Rosemount Estate

0

1

2


Apr 01, 2015 and Jun 30, 2015 on

Rosemount Estate's wall.

User Posts


Frequency

Encore Moscato 1

Sauvgnon Blanc 1

OMG best 1

Gratitude 1

bottle 1

Rosemount Estate

0%

100%


50%

0%

50%



Rosemount Estate responded to 0 conversations generated by the 2 Posts fans published.

Rosemount Estate appears to participate more when Fan conversations have greater positive vibes than negative.


Rosemount Estate

Analysis of Lindeman's Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Lindeman's

Fans 53,902

New Fans 6,435

Fan Growth 13.56%

Country Australia


Lindeman's has 6,435 new Likes and an audience base of 53,902 fans.

Lindeman's

Brand Overview

Posts

Brand User



Total Likes 435 Average Reply Time 0 sec


Total Shares 61

Lindeman's had 41 new Posts.

Content & Campaigns




Lindeman's

Fan Growth

44,000

46,000

48,000

50,000

52,000

54,000

56,000

Lindeman's had a growth rate of 13.56% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 53,902

New Fans 6,435

Lindeman's

Engagement

0

50

100

150

200

250

300

350

400

450

500


Lindeman's had an average engagement score of 55 and its highest was 442.

Lindeman's

Community Analysis


Lindeman's fans are largely from Puerto Rico followed by Mexico.


Lindeman's

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 0K 0K 0K

Puerto Rico

Mexico

Belgium

Finland

Germany

India

France

Brazil

Philippines

Georgia

0

1

2

3 Lindeman's posted a total of 41 Posts


Brand Posts


Frequency

Lindeman 5

Tag someone 4

Chief Winemaker 4

Hunter Valley 4

wine 3

Lindeman's

0%

100%


58%

8%

34%



Lindeman's responded to 0 conversations generated by the 41 Posts they published.

Lindeman's receives more positive than negative vibes from comments on their Posts.


Lindeman's


Lindeman's

Fri, Apr 3 at 3:00 PM EDT

Do you agree?

Engagement Score


626

162

16

30

Positive

Fri, Apr 3 at 1:30 PM EDT

Happy Good Friday from our family to yours! We've hidden some eggs in this photo of Hunter Valley. H ..

Wed, Apr 1 at 8:00 PM EDT

Any excuse for a picnic is a good one! Let us help you pick the perfect wine.

Engagement Score


169

22

16

0

Positive

Engagement Score


140

43

4

2

Uncategori

zed







0 5 10 15 20 25 30

0 20 40 60 80

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 50 100 150 200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Lindeman's posts were Photos, and posts with Videos received the highest engagement.

Most of Lindeman's posts were published on Wednesday and posts on Saturday received the highest engagement.

Brand Post Types

Days of the Week

Lindeman's

0

1

2


Apr 01, 2015 and Jun 30, 2015 on

Lindeman's's wall.

User Posts


Frequency

BritMums bloggers 1

Wines 1

Lindeman 1

AWESOME 1

Ready 1

Lindeman's

0%

100%


50%

0%

50%



Lindeman's responded to 0 conversations generated by the 2 Posts fans published.

Lindeman's appears to participate more when Fan conversations have greater positive vibes than negative.


Lindeman's

Analysis of Brown Brothers Winery Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 52,395

New Fans 992

Fan Growth 1.93%

Country Australia


Brown Brothers Winery has 992 new Likes and an audience base of 52,395 fans.


Brand Overview

Posts

Brand User



Total Likes 5,077 Average Reply Time 1 day, 19 hrs, 8 mins

Total Comments 742 General Sentiment Neutral

Total Shares 493

Brown Brothers Winery had 40 new Posts.

Content & Campaigns





Fan Growth

50,800

51,000

51,200

51,400

51,600

51,800

52,000

52,200

52,400

52,600

Brown Brothers Winery had a growth rate of 1.93% between Apr 01, 2015 and Jun 30, 2015.

Total Fans 52,395

New Fans 992


Engagement

0

200

400

600

800

1,000

1,200


Brown Brothers Winery had an average engagement score of 440 and its highest was 999.


Community Analysis


Brown Brothers Winery fans are largely from Australia followed by New Zealand.



0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 10K 20K 30K 40K 50K

Australia

New Zealand

United Kingdom

United States

Singapore

Malaysia

Taiwan

Canada

Korea

New Caledonia

0

1

2

3 Brown Brothers Winery posted a total of 40

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

makeitcolourful 13

weekend 11

Recipe 7

Brown Brothers 7

cellar door 6


5%

95%


94%

0% 6%



Brown Brothers Winery responded to 2 conversations generated by the 40 Posts they published.

Brown Brothers Winery receives more positive than negative vibes from comments on their Posts.





Wed, Jun 24 at 2:33 AM EDT

We're bringing back #WINsday and we want to know what tickles you pink about Moscato Rosa. Tell us t ..

Engagement Score


999

966

450

86

Positive

Thu, Jun 4 at 2:18 AM EDT

This poor lost sheep has been left at our cellar door in Milawa today. It's being very well looked a ..

Fri, May 8 at 9:56 PM EDT

Surprise your Mum tomorrow. Bake her Katherine Sabbath's Persian Love Cake and give it to her with a

..

Engagement Score


948

323

44

121

Positive

Engagement Score


935

612

47

77

Positive







0 10 20 30 40

0 100 200 300 400 500 600

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Brown Brothers Winery posts were Photos, and posts with Photos received the highest engagement.

Most of Brown Brothers Winery posts were published on Friday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week


0

20

40

60

80

100

120

140

160

180


Apr 01, 2015 and Jun 30, 2015 on Brown

Brothers Winery's wall.

User Posts


Frequency

Brown Brothers Winery 171

Show Package 127

members 95

Winery http://www.brownbrothers.com.au/event/melbou

rne-fringe-on-tour-double-bill

74

dessert 65


2%

98%


44%

0%

56%



Brown Brothers Winery responded to 4 conversations generated by the 194 Posts fans published.

Brown Brothers Winery appears to participate more when Fan conversations have greater positive vibes than negative.



Analysis of McGuigan Wines Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

McGuigan Wines

Fans 54,275

New Fans 11,373

Fan Growth 26.51%

Country Australia


McGuigan Wines has 11,373 new Likes and an audience base of 54,275 fans.

McGuigan Wines

Brand Overview

Posts

Brand User



Total Likes 2,495 Average Reply Time 13 hrs, 27 mins

Total Comments 159 General Sentiment Neutral

Total Shares 382

McGuigan Wines had 25 new Posts.

Content & Campaigns




McGuigan Wines

Fan Growth

0

10,000

20,000

30,000

40,000

50,000

60,000

McGuigan Wines had a growth rate of 26.51% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 54,275

New Fans 11,373

McGuigan Wines

Engagement

0

100

200

300

400

500

600

700

800

900


McGuigan Wines had an average engagement score of 407 and its highest was 799.

McGuigan Wines

Community Analysis


McGuigan Wines fans are largely from Malaysia followed by Australia.


McGuigan Wines

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 10K 20K 30K 40K

Malaysia

Australia

Taiwan

New Zealand

United Kingdom

Indonesia

Canada

Singapore

Ireland

Poland

0

1

2

3

4

5 McGuigan Wines posted a total of 25 Posts


Brand Posts


Frequency

McGuigan Wines Bin Series

16

cellar door 7

June celebrates Hunter Valley

7

McGuiganWines 6

glass 5

McGuigan Wines

4%

96%


71%

5%

24%



McGuigan Wines responded to 1 conversations generated by the 25 Posts they published.

McGuigan Wines receives more positive than negative vibes from comments on their Posts.


McGuigan Wines


McGuigan Wines


Bring a McGuigan

Engagement Score


918

145

40

104

Positive


Bring a McGuigan


Bring a McGuigan

Engagement Score


782

104

16

66

Positive

Engagement Score


710

87

22

49

Positive







0 5 10 15 20

0 200 400 600 800 1,000

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of McGuigan Wines posts were Photos, and posts with Videos received the highest engagement.

Most of McGuigan Wines posts were published on Wednesday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week

McGuigan Wines

0

1

2

3


Apr 01, 2015 and Jun 30, 2015 on

McGuigan Wines's wall.

User Posts


Frequency

McGuigan Wines 5

Hunter Valley Visitor Centre

2

Dan murphys 1

Mexican Cantina Movil 1

Taren Point 1

McGuigan Wines

6%

94%


39%

0%

61%



McGuigan Wines responded to 1 conversations generated by the 18 Posts fans published.

McGuigan Wines appears to participate more when Fan conversations have greater positive vibes than negative.


McGuigan Wines

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