Upload
tamas-kovacs-bernardt
View
19
Download
0
Embed Size (px)
Citation preview
“Adding conversation to every web page”
ChimeIn is available for
Do you want to know what your audience really thinks about you?
Do you think that the digital communication flow with your audience can be improved?
Can you imagine your website to become your most valuable communication channel?
YOUR BRAND IN THE WORLD
CAPTURE, MANAGE AND PROFIT FROM CONVERSATIONS AROUND YOUR BRAND
ManageCapture Profit
CAPTURE: BRAND-HOSTED FORUMS
CREATE BRANDED COMMUNITIES BY ADDING social relationship tools to web pages that FACILITATE communication all the way across the customer life cycle:
• Advocating branded communities drives greater brand reach
• They convert prospects into customers: when people are researching and considering their product options, they usually end up visiting the web pages of the brand
• They solidify existing customer relationships
Source: http://blogs.forrester.com/nate_elliott
MANAGE: BRANDED COMMUNITIES
US online adults are almost 3 times as likely to visit the web page of a brand they are interested in, as opposed to engaging with it on Facebook.
On your site, you’re in control and ChimeIn reinforces that.• build your user flow into your communication• collect explicit and implicit user feedback• distinguished presence for your social media managers• no distraction from 3rd party advertisements
Source: http://blogs.forrester.com/nate_elliott
PROFIT: THE POWER OF TRUST
• 57% of consumers prefer sites that post reviews (The Power of Reviews Study – 800 USA Consumers).
• 90 % online customers trust recommendations from people they know and…• 70% from people who they do not know. Generally customers trust reviews more than
manufacturers’ descriptions or online advertising (The Nielsen Company).
• Visitors who interact with reviews on site are 105% more likely to purchase (Bazaarvoice, Conversation Index).
• 68% of consumers trust reviews more when they see both positive and negative opinions (Reevoo analysis of 2.5 million reviews).
PROFIT: INBOUND LEAD GENERATION
• 54% more leads are generated by inbound tactics than paid marketing
• 3 out of 4 marketers across the globe prioritize an inbound approach to marketing
• Small businesses favor inbound, while bigger companies use both inbound and outbound marketing
• Inbound marketing efforts achieve higher ROI than outbound
(4000 respondents from 150 countries) (4000 respondents from 150 countries)
http://www.hubspot.com/company-news/state-of-inbound-2015-reveals-businesses-now-prefer-inbound-marketing-to-outbound-3-to-1
HOW CHIMEIN HELPS YOU
ChimeIn is an easy to install tool that provides a social layer to your site and emails
• Turns your static page(s) and emails interactive
• Provides your visitors with a feedback and inquiry interface
• Provides you with a communication layer with your visitors
• You can modarate the dialog or ChimeIn can do it for you
• You get visitor insight: ChimeIn analytics and sentiment reports
YOUR PAGE WITH CHIMEIN
CHIMEIN INTERACTION
• Available anywhere, immediately• Optimized for desktop and mobile• Instant notifications
SETTING UP
ChimeIn provides one line of code to build in your page or Wordpress Plugin
You gain access to Host console
Dialogue can begin on your page right away
Your team can monitor and engage in the conversation
Insight and statistics are gathered
CHIMEIN DIALOGUE VS. COMMENTING
No 3rd party advertisement
appears on your page
No compromise on your page design and integration
Your brand image remains undiluted
Independent content
No legal liability on 3rd-party content
ENGAGE VISITORS
Page VisitsTime on Site Social Hooks
Visitor Insights Visitor Analytics
KNOW YOUR CUSTOMERS
CHIMEIN HOST CONSOLE AND API
Report and hide a post.
Sentiment analysis
State and change of
page ratings
Traffic reports: social profile, geolocation, dialogues on other sites
Accentuated participation
in the dialogue
CHIMEIN ANALYTICS AND NOTIFICATIONS
With the web-based Host Analytics, you get regular, or ad-hoc statistics:- Commenting habits- Page and Email ratings- Sentiment analytics- Commenter profileStatistics can be per page, per page group and for the whole web site.You can also set up notifications on:- comment on specific pages- bad or good page ratings, sentiments, - reported comments
APPENDIX
CHIMEIN COMMUNITY
In partnership with:
July August September October November0
550
1100
1650
2200
2750
Registrants Participations
Growing non-linearly:
HOW CHIMEIN WORKS3rd party web host
Host ConsolePage rating statsUser analyticsUsage informationModeration
Moderation ConsoleModerationGlobal analytics
Scalable InfrastructureMicrosoft Azure under the BizSpark Plus program with USD 120 000 credit
AJAX C# ASP.NET backendJavascript frontend in Angular.JS framework
Separated front-/backend hostingAutomated build and deploy
Standard OAuth2 authenticationAPI logins with JWT tokens
MS SQL DatabaseUser storage
Azure StorageFile storage, Queues, NoSQLDocumentDB
Visitor browsers