Converting Attention to Leads On FacebookConnecting with your audience and building a positive brand image are both important, but it's a longer path to sales. At the end of the day, you have to make sales to stay in business. Generating leads is crucial to your business. Someone who has shown interest in your company is more likely to buy than someone who has never heard of your brand before. With Facebook lead generation ads you can collect valuable information from potential customers and move them along your sales path.

A couple things you'll need in place before you can get started with lead generation ads are a fan page and your privacy policy. If your business has a Facebook presence, then chances are you probably already have a fan page in place. The privacy policy is important so your potential customers know that you won't be misusing their information.

Facebook Lead Generation Ads:The Basics

A Few Core Elements

There are a few things you should have put together for every Facebook Lead Generation Ad.

A catchy image that is connected to your contentWell written headlineA brief explanation of your offerA news feed introductionA CTA or call-to-action

Creating the Ad

First things first, head to the Facebook Ads Manager. There you'll select your objective which is lead generation. After that you will decide on a name for the campaign and select the fan page you intend to use. After accepting Facebook's terms you'll be able to set broad or specific demographic targets. The more specific the better quality leads that you will be able to generate. After setting a schedule and budget you will be able to select your format in relation to how many photos and/or videos you want to use. Finally you will add your description, the main text, and develop a lead-capture form.

Avoid The Following

1. Unclear Audience - Do your research and be a specific as you can be when targeting your audience.

2. Weak Offer - If your offer is too weak then they are not going to be interested in volunteering their information.

3. Insufficient Budget - Without appropriate funds your ad is not going to get the reach it needs to succeed.

Here are a few things you should avoid in order to optimize your ads potential.

Facebook lead generation ads are a great way to capture information from your audience in a cost-effective way. However, that doesn't mean the process will be easy. The more preparation you put in on the front end the better your results will be. Finally, plan for success. Have a strategy in place for how you will follow up with your leads as they come in.

Final Thoughts

To Your Best Online

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®ingrid@bluedressinc.com

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