Embed Size (px)
DESCRIPTION
Real-time insights in your marketing efforts. Presented by Thierry Thijssen live at eDay13 (10/10/2013)
Citation preview
#CoostoTalk
Realtime insights in your marketing efforts
Presented by Thierry Thijssen
@ThierryThijssen
#CoostoTalk 10/10/2013
#CoostoTalk
Thierry Thijssen
Manager Business Development
Coosto
Dive deeper to discover what’s out there
Ahoy!
#CoostoTalk
All online websites where interactions take place
• Social networks: Twitter, Facebook, YouTube, LinkedIn, …
• News sites
• Fora
• Blogs
Today, Coosto covers the Netherlands and the United Kingdom.
The social web
#CoostoTalk
Social media monitoring Active monitoring of social media messages through language analysis
Online customer service Brand monitoring
Campaign monitoring Crisis management
Competitive analysis Research
#CoostoTalk
Insights in the immediate effects of your marketing
campaign
Insights in the structural effects of your marketing
campaign
Which campaign insights are needed?
#CoostoTalk
• Do people talk online about your campaign?
• What is the overall sentiment?
• Who is talking?
• What are people talking about?
• How many people are talking?
• What is the effect on brand evaluation?
• How can I track all this in real time?
• New insights …
Campaign insights
#CoostoTalk
Do people talk online about your campaign?
#CoostoTalk
What is the overall sentiment?
#CoostoTalk
Who is talking about the campaign?
#CoostoTalk
Who is talking about the campaign?
#CoostoTalk
Who is talking about the campaign?
#CoostoTalk
What are people talking about?
#CoostoTalk
What are people talking about?
#CoostoTalk
Mentions
6644
Authors
2771
How many people are talking?
#CoostoTalk
What is the effect on brand evaluation?
#CoostoTalk
How can I track this in real time?
#CoostoTalk
• Target group analysis
2.673 Twitter authors have written “shoppen” in their bio
98% is female, with an average age of 27
New insights for campaign monitoring
#CoostoTalk
• Reach Statistics
Authors being @mentioned in tweets about De Bijenkorf
Lucille Werner 345
Halina Reijn 289
Cor Molenaar 232
Share of voice: 91.349 messages in 66.075 different conversations with 1.316.095 messages in total
New insights for brand monitoring
#CoostoTalk
• Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations Total mentions in conversation #eretail13 344 269 385 #eday13 3.234 2803 4013 #efashion13 297 218 404 #etravel13 491 388 582 #ehealth13 334 253 526
New insights for brand monitoring
#CoostoTalk
• Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations Total mentions in conversation #eretail13 344 269 385 #eday13 3.234 2803 4013 #efashion13 297 218 404 #etravel13 491 388 582 #ehealth13 334 253 526
New insights for brand monitoring
#CoostoTalk
• Do people talk online about your campaign?
• What is the overall sentiment?
• Who is talking?
• What are people talking about?
• How many people are talking?
• What is the effect on brand evaluation?
• How can I track all this in real time?
• New insights …
Campaign insights
#CoostoTalk
Come and visit our stand and create your own realtime dashboard!
#CoostoTalk
@ThierryThijssen
![Visualizing and Verifying Directed Social Queries · Google Merchant Center. Regarding our efforts on system transparency [17], our work takes insights from early work on explanations](https://img.pdfslide.net/doc/110x75/5f0bf7ea7e708231d4331c0b/visualizing-and-verifying-directed-social-queries-google-merchant-center-regarding.jpg)
