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Presentation given at TBU Nantes (#TBUNTE) 2014. Examples of using Pinterest for business, suited for Travel Bloggers and people in the Tourism Industry. Nienke Krook | The Travel Tester (www.thetraveltester.com)
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CREATING A WINNING STRATEGY WITH
Nienke Krook | @TheTravelTester | #TBUNTE
✔ How Pinterest works
✔ The Power of Pinterest
✔ Setting up your Account
✔ Designing your Pins
✔ Measuring ROI
Nienke Krook | @TheTravelTester | #TBUNTE
WE'LL TALK ABOUT:
YET another SOCIAL NETWORK?
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
PINTEREST IS NOT A SOCIAL NETWORK,
BUT A
visual discovery tool Ben Silbermann (Pinterest co-founder and CEO)
Nienke Krook | @TheTravelTester | #TBUNTE
xxx
Nienke Krook | @TheTravelTester | #TBUNTE
MAKE SURE TO:HOW Pinterest WORKS
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
THE POWER OF visual MARKETING
Nienke Krook | @TheTravelTester | #TBUNTE
Source: Pinterest & RJMetrics
Nienke Krook | @TheTravelTester | #TBUNTE
✔ 30 billion pins and millions added daily
Source: Pinterest & RJMetrics
Nienke Krook | @TheTravelTester | #TBUNTE
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
Source: Pinterest & RJMetrics
Nienke Krook | @TheTravelTester | #TBUNTE
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
✔ over 75% of usage happens on mobile
✔ 30 billion pins and millions added daily
✔ 55 million monthly active users and growing
✔ over 75% of usage happens on mobile
✔ more than 80% of images on Pinterest are re-pins
Source: Pinterest & RJMetrics
Nienke Krook | @TheTravelTester | #TBUNTE
PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE
RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS
GETS DISCOVERED
Kevin Knight (Pinterest partner marketing manager)
Nienke Krook | @TheTravelTester | #TBUNTE
SETTING UP PINTEREST FOR success
Nienke Krook | @TheTravelTester | #TBUNTE
MAKE SURE TO:
Nienke Krook | @TheTravelTester | #TBUNTE
1. register as a business
MAKE SURE TO:
Nienke Krook | @TheTravelTester | #TBUNTE
1. register as a business2. optimise your profile
MAKE SURE TO:
Nienke Krook | @TheTravelTester | #TBUNTE
1. register as a business2. optimise your profile
3. set up strong boards
Board Covers: The Travel Tester
Board by Iain Mallory
Map Board by Visit Britain
Group Board by The Barefoot Nomad
Secret Boards Examples
MAKE SURE TO:
Nienke Krook | @TheTravelTester | #TBUNTE
1. register as a business2. optimise your profile
3. set up strong boards4. make it easy to pin
Adding a pin directly to a board:
Adding a pin directly to a board:
Adding a pin with a browser extension:[business.pinterest.com]
Adding a pin with the pin-it button:[business.pinterest.com]
[business.pinterest.com/en/widget-builder]
Using widgets
MAKE SURE TO:
1. register as a business2. optimise your profile
3. set up strong boards4. make it easy to pin
5. reach out to influencersNienke Krook | @TheTravelTester | #TBUNTE
Board by The Planet D / Ford Canada
Board by GoWithOh / Sherry Ott
Board by Lonely Planet
that's me!
DESIGNING YOUR pins
Nienke Krook | @TheTravelTester | #TBUNTE
THE MARKETING CHALLENGE IS TO TAKE A
MESSAGE AND DISTIL IT INTO SOMETHING
THAT IS USUALLY HIGHLY VISUAL AND CAN
COMMUNICATE IN A SIMPLE IMAGE:
AN emotion , A message
AND attachment TO THE BRAND
Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE
Kevin Knight (Pinterest partner marketing manager)
✔ infographics
Infographic by gadventures Nienke Krook | @TheTravelTester | #TBUNTE
piktochart.com
infogr.am
visual.ly
✔ checklists
checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBUNTE
✔ tutorials
Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE
✔ teaser text
Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBUNTE
my tan feet
fam
ily
tra
ve
l m
ag
azin
e
a c
ruis
ing
co
up
le
ad
ve
ntu
rou
s k
ate
sty
leca
ste
r
canva.com
picmonkey.com
snapseed moldiv befunky
✔ videos
Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE
✔ RICH PINS
Nienke Krook | @TheTravelTester | #TBUNTE
THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT
TYPE OF CONTENT YOU PROVIDE,
Nienke Krook | @TheTravelTester | #TBUNTE
Steve Patrizi (Pinterest head of partner marketing)
THE happier PEOPLE GET AND
THE MORE WILL VISIT YOUR SITE
AND RE-ENGAGE WITH YOU.
RETURN ON investment
Nienke Krook | @TheTravelTester | #TBUNTE
Nienke Krook | @TheTravelTester | #TBUNTE
TRACKING METHODS:
✔ pinterest analytics
Pinterest Analytics
Pinterest Analytics
Pinterest Analytics
Nienke Krook | @TheTravelTester | #TBUNTE
TRACKING METHODS:
✔ pinterest analytics✔ google analytics
Google Analytics
Google Analytics
Google Analytics
Google Analytics
Nienke Krook | @TheTravelTester | #TBUNTE
TRACKING METHODS:
✔ pinterest analytics✔ google analytics✔ market research
Market Research
TRACKING METHODS:
✔ pinterest analytics✔ google analytics✔ market research
✔ other toolsNienke Krook | @TheTravelTester | #TBUNTE
tailwindapp.com
pinalerts.com
piqora.com
viraltag.com
ahalogy.com
gopixel.me
viralwoot.com
Scheduling Pins on Pinterest:
KEY take-aways
Nienke Krook | @TheTravelTester | #TBUNTE
KEY TAKE-AWAYS:
✔ Pinterest is a visual discovery tool✔ Sign-up as a business
✔ Start your strategy with your own website✔ Explore what works by measuring roi
✔ Reach out to influencers
Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE
THE POWER OF SOCIAL MEDIAIS NOT REALLY THE ABILITY TO
SELL DIRECTLY TO THE CUSTOMER,
Nienke Krook | @TheTravelTester | #TBUNTE
Simon Mainwaring (branding & social media specialist)
BUT TO inspire THAT CUSTOMER
TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE.
Nienke [email protected]
All social media @thetraveltester