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Let‟s look at some
stats.
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Source: NCC
Now: 100%
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Source: NCC
Penetration: 37%
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20-year forecast:
Nigeria will maintain
100% penetration.
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Source: Ministry of
Communication
& Technology
Now: 6%
Capacity: 35%
Cap
acity
Usag
e
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20-year forecast:
Broadband will
attain parity with
mobile penetration.
Source: We Are Social
Source: Africa Practice
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20-year forecast:
Nigerian youths (under 35s)
comprise 70% of the population.
The price of smartphones is
dropping significantly.
Based on population and price
trends, no less than 60%
penetration is forecast for mobile
chat.
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Chat will continue to outstrip voice
even as the cost of calls reduces
because this generation has been
steeped in chat culture.
Video and other media-rich
formats will proliferate. (Rising
Instagram Video use supports
this forecast).
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Power in Nigeria will steadily
improve facilitating greater
technology penetration.
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Globally, cloud computing and
on-demand services will become
the norm reducing the cost of e-
commerce product development
and media distribution.
This will benefit Nigeria‟s fledgling
tech industry.
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Peer-to-peer sharing and referral
marketing will grow.
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Data mining will be used for
predictive sales.
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There will be disintermediation and
commoditisation of large industries
e.g. banking due to easy price &
feature comparison.
Institutions will need to up their
branding game to attain distinction.
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Smart homes will proliferate –
The Internet of Things.
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3D printing will drive on-demand
production.
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Health will become more digitised
e.g. 3D printing of cells, kidney
moulds and artificial limbs.
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Cyber attacks will increase and
online security will become key.
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Conscious computers will
continue to emerge and become
more sophisticated.
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Crowd sourcing and online
collaboration will increase.
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Source:
McKinsey & Co.
Top: Digital Ads,
Broadband & Video
Games
Source:
McKinsey & Co.
Top: Broadband, Video
Games & Cinema
Source: AMPS 2014
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Gaming will increase and
messages will continue to be
embedded into those games.
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Distribution of porn will
become cheaper and faster in
Africa.
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Distribution of religious
content will also become
cheaper and faster in Africa.
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The demand for platforms that
can turn data into useful
knowledge (wisdom) will rise.
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Individuals will become large
scale broadcasters.
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Private social media networks
e.g. Snapchat & Whisper will
proliferate.
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Piracy will grow.
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Culture is a collection of thoughts
& beliefs that define a way of life.
Belief is gained by experience &
information.
Information is delivered by media.
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Therefore, culture is heavily
influenced by media - what a
generation consistently hears,
reads and watches.
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"Early in the 20th century, the Church
embraced motion pictures, radio, then
television and now the Internet and social
media.
But in the vast majority of cases today,
they're not using those platforms to
engage the greater culture, but instead
living inside a bubble.
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After all, why tweet, when you can join a
Christian alternative to Twitter?
From the web, to publishing, to record labels,
TV networks, universities and more, the last
50 years have seen a remarkable withdrawal
from mainstream culture and a move back to
a cloistered, protective bubble.
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In all honesty, the Church hasn't been losing
its voice, it's been giving it away. As a result,
they've lost remarkable influence in culture.
It's a tragedy, because Christianity has been
a powerful engine behind social service
outreaches, educational institutions,
hospitals and more".
Phil Cooke, Church Media Expert
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We know this generation consumes huge
amounts of media via digital platforms.
Websites
Blogs
Social media: Facebook,
YouTube, Instagram,
Nairaland, Instagram, Twitter,
Snapchat, Mobofree, Eskimi,
2go etc.
SMS
Chat:
Whatsapp,
BBM, WeChat
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Let‟s look at
what this
generation is
consuming
online.
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Top 10 online content types in Nigeria (Based
on top websites visited).
Knowledge
Social media
(including online
games)
News
Shopping
Blogs/Gossip
FootballBanking
Business
services
Betting
Movies/music
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Let‟s look at
what this
generation is
saying online.
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Having a side job (private practice) when
you‟re in paid employment is expected.
You must know someone influential
to get a job in Nigeria.
All rich men are members of secret cults.
All na runs!
I cannot come and die.
I wasn't born to just pay bills and die.
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It's "normal" to share profits from a contract
with the person who gave it to you.
Heaven helps those who help themselves.
I'm self made.
Every man for himself.
It is germane to have a side business, even
as a Minister of the Gospel.
You must 'do' weekend for security men,
helps etc., even while they are doing their jobs.
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Without a degree in an acceptable professional
course, a person cannot make it in life.
As a graduate you must do NYSC, even if it
means faking your age.
You must suck up to your boss to be noticed
and promoted.
Female bosses are wicked to female direct
reports.
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You have to be a graduate to be relevant and
respected in society.
It doesn't matter what you do, money is the
most important thing.
Hard work doesn't matter, only 'favour'
does.
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Exchanging sex for money/a good time
out with a guy is expected of women.
A man and woman can't just be friends.
Women are inferior to men.
By default, restaurant waiters are expected
to present the bill to the guy.
When a man takes public transport with a
female friend, he is expected to pay.
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The woman is to 'sacrifice' for the kids while
it's okay for the man to be successful and not
give a hoot about the kids he made.
If you have many male friends as a woman,
you are promiscuous.
A woman must always forgive her cheating
husband but a family conference will be
called if a wife cheats.
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A single lady should attend more weddings
to meet potential guys.
If you're a single lady with an SUV or you live
alone, you must be a prostitute or into 'runs„.
If you're female, don't try too hard to be
successful. No man will marry you.
You are never to correct your husband's
younger sibling irrespective of the disrespect
you receive.
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When a woman doesn't have a child, her
husband feels he's living with another man.
A woman with one child is not much different
from a woman without a child.
It is expected and acceptable for the man to
cheat. It is an abomination for the woman.
Because you're female, you have to respect
men and worship the ground they walk on.
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A woman shouldn't be outspoken, especially
single females.
A relationship is incomplete without sex.
During a relationship with the opposite sex,
sexual intercourse must take place before
marriage. After marriage the fruit of the womb
must emerge. In the absence of that the
couple is ready to search both holy and unholy
places looking for what was never lost.
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A mature unmarried woman is arrogant
or a slut or has been cursed. All women are
meant to be married and have kids.
A mature unmarried man is irresponsible.
A man must marry a woman he can “control”.
Hausa people are intellectually slow.
Ijebu people are thieves.
Men from the South-South are lazy.
Government doesn't care about people.
All Nigerian politicians are corrupt.
No matter how inept a leader is, he must
continue because he is from “our region”.
You must have a Godfather before you can
win an election.
A woman can never become the president
of Nigeria.
An older person does not need to respect a
younger person and can deny them of their
rights.
Cats, snakes and owls are witches.
Man must hammer.
Na only after you chop food finish you fit to
touch meat.
Public schools are no good.
Having a "big" car is a bigger priority than a
more comfortable home.
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All good and perfect ideas come from
abroad.
No time.
You are not a serious Christian if you read
your bible from a tablet.
If you wear trousers and jewellery as a
female, the judgment of hell is surely yours.
Sex on Sunday morning between a man
and his wife is disrespectful to God. Keep the
Sabbath day holy!
Discussing/talking about sex as a Christian
is a taboo, even in church.
Jesus and The Bible are the answers to all
life's problems, not critical thinking.
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I Just Got Back (IJGB) - New values; new
perspectives; new relationships
Falling educational standards - Reduced reasoning
capacity, industry & independent thinking leading
to a low quality of discourse online
Rising economic empowerment of women - The
Singapore phenomenon may be upon us:
social and family-based dislocations
Freedom of expression – Challenge of traditional
authority structures
Sexual liberation - Cyber hookups and liberal
sexuality
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1. The Church must invest in culturally
relevant digital distribution & broadcast
channels and structures.
2. With the projected growth in media-rich
content, the Church must become an
influential voice & culture shaper by
actively producing relevant content.
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3. William Congreve said, "Heaven has no rage
like love to hatred turned, nor hell a fury like
a woman scorned”.
Nigeria is producing a generation of bitter,
angry women who unlike their mothers will
not suffer in silence. Their reaction is
heavily contractual sex and the use of dark
arts to get the men they want. Those who
do not have economic or social power will
use what they have – “bottom power”.
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Therefore, the Church may consider
conversations and engagements to address
the “war of the sexes” and socio-
cultural issues.
Sex also needs to be addressed head-on. The
age of first sexual experience is dropping in
Nigeria and attitudes to rape are alarming.
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According to the CLEEN Foundation, the
national incidence of rape almost doubled
from three per cent in 2011 to five per cent in
2013.
77* http://www.cleen.org/
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4. The Church may consider conversations
and engagements to tackle negative
cultural mindsets, especially among the
Youth and growing middle class.
5. The Church should invest in community
based technology apps & platforms to
engage members.
6. The Church should invest in analytics to
mine data for cultural trends on an ongoing
basis so it can develop interventions to
address them.