Embed Size (px)
Citation preview
DEVELOPINGAN
EFFECTIVESOCIAL
MEDIASTRATEGY2016 UNCF STUDENTLEADERSHIPCONFERENCE
Presented byDanielle Ricks
@daniellericks #UNCFSLC
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Where To Find Me
We Will Cover How To
@daniellericks #UNCFSLC
Set social media goalsFind your voiceDevelop a social media planCreate engaging content
@daniellericks #UNCFSLC
Social Media Channels
@daniellericks #UNCFSLC
Social Media Revolution
https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False
How To Get Started?
@daniellericks #UNCFSLC
@daniellericks #UNCFSLC
There Steps To Get Started
What do you want to use social media for? Awareness? Sales? Loyalty?Discover opportunitiesCreate measurable tasks
@daniellericks #UNCFSLC
Step # 1
Determine who your target audience is Research the competitionDetermine your tone
@daniellericks #UNCFSLC
Step #2
Develop your messagingChose your channelsBuild your content Develop a social media planCreate educational content
@daniellericks #UNCFSLC
Step #3
1.09BillionActiveDailyUsers
March 2016 Source: newsroom.fb.com/company-info/
400+MillionActive
Monthly Users
April 2016 SourceInstagram.com/press/
400Million Active
Monthly Users
March 2016 Source: about.twitter.com/company
100+ MillionActive
Monthly Users
April 2016 Source:snapchat.com/ads
433+Million
Reported Users
April 2016 Source:press.linkedin.com/about-linkedin
@daniellericks #UNCFSLC
Where To Share
@daniellericks #UNCFSLC
Show Results
Your Digital Footprint
@daniellericks #UNCFSLC
We Covered…
@daniellericks #UNCFSLC
Goal settingFinding your voiceContent creationConnecting via social mediaDeveloping a social media planMeasuring results
@daniellericks #UNCFSLC
Q & A
Now What?
