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The artist logo is the largest image on the cover, making it the most eye-catching part. The futuristic style and structure of the logo acts as a unique selling point and one of the reasons fans would be more inclined to buy this CD. Genre believed to be the future of music. Imagery: Suggests future of music and the evolution of Main conventions of a CD front cover are seen: an eye catching image, colour, name of the artist and name of the actual CD album CD cover is chaotic yet industrial encouraging the audience to leave their safe zone, let loose and eventually go wild as they listen to the music within. Parental Advisory Sticker: Industry regulates itself. This gives a warning to whoever buys this CD that there may be language and content that could cause offence. Usually at the bottom right hand corner on the front of a CD cover, the parental advisory sticker can be seen at the top of the CD drawing attention to it more quickly. This adds to the look of chaos that the front cover is trying to promote. The use of screws and metallic font with no curves but corners gives a clue as to the nature of the metal based instruments used in the music. Shattered edges suggest breaking out of something which fans can interpret as breaking from the school norm of music and listening to the ‘future’ that is DUBSTEP. Font is not neatly done adding to the chaotic feel the audience is expected to feel as they look at the

Digipak

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Page 1: Digipak

The artist logo is the largest image on the cover, making it the most eye-catching part. The futuristic style and structure of the logo acts as a unique selling point and one of the reasons fans would be more inclined to buy this CD.

Genre believed to be the future of music. Imagery: Suggests future of music and the evolution of techno music

Main conventions of a CD front cover are seen: an eye catching image, colour, name of the artist and name of the actual CD album

CD cover is chaotic yet industrial encouraging the audience to leave their safe zone, let loose and eventually go wild as they listen to the music within.

Parental Advisory Sticker: Industry regulates itself. This gives a warning to whoever buys this CD that there may be language and content that could cause offence.

Usually at the bottom right hand corner on the front of a CD cover, the parental advisory sticker can be seen at the top of the CD drawing attention to it more quickly. This adds to the look of chaos that the front cover is trying to promote.

The use of screws and metallic font with no curves but corners gives a clue as to the nature of the metal based instruments used in the music.

Shattered edges suggest breaking out of something which fans can interpret as breaking from the school norm of music and listening to the ‘future’ that is DUBSTEP.

Font is not neatly done adding to the chaotic feel the audience is expected to feel as they look at the over.

Page 2: Digipak

Conventions of the back of a CD cover include: track names, amount of tracks on the CD, running order of tracks, image, colour and production details.

Th

e u

se o

f co

lou

r is

qu

ite c

om

ple

x: B

lood

R

ed

, N

eon

Blu

e,

Bla

ck a

nd

Wh

ite.

Th

is

sug

gest

s th

at

it i

sn't

a p

op

alb

um

; th

e

colo

urs

sta

nd

ou

t m

akin

g t

he w

ord

s b

old

w

hil

st s

till

ad

din

g t

he f

eeli

ng

of

futu

rist

ic/

ele

ctro

nic

ele

men

ts d

ue t

o t

he u

se o

f n

eon

colo

urs

.

Th

e u

se o

f p

oli

shed

, g

loss

y ye

t m

eta

llic

d

esi

gn

s fi

ts w

ith

th

e

futu

rist

ic i

dea t

hat

the

art

ist

is t

ryin

g t

o p

ut

acr

oss

.

The production details: in small print as this is not important to the fans. It contains the necessary details and legal information such as copyright, production team, record label etc.

Imag

e o

f th

e a

rtis

t d

uri

ng

a p

erf

orm

an

ce.

Th

e

imag

e i

s m

od

ified

to l

ook a

s if

he i

s m

eld

ed

w

ith

mach

ines

ad

din

g t

o t

he t

hem

e o

f fu

turi

stic

st

eam

pu

nk a

nd

ove

rall

ch

aos.

The font style is colourised with artists featured in tracks printed in red. This provides the fans with quick and easy viewpoints to find out information about the song due to its bold colour scheme which makes it stand out.

Page 3: Digipak

Rew

ard

s th

e f

an

s w

ith

bon

us

track

s th

at

have

b

een

ext

en

ded

makin

g t

hem

more

in

clin

ed

to

pay

for

the D

igip

ak r

ath

er

than

ill

eg

all

y d

ow

nlo

ad

ing

it.

Leaves the theme of steam punk, chaos and clutter. Giving us a shot of the artist relaxed whilst smoking a cigarette; perhaps on of the reason the parental advisory sticker is plastered at the front to prevent the promotion of smoking to younger audiences.

The name of the artist is imprinted on the back of the CD trays. This juxtaposes the simple image of the artist in the panel next to it. Whilst we see the use of metal and neon characters in the artist name, the audience receives the opposite in the next panel as the surroundings are glossed, clear and simple though still conveying the futuristic theme that has been emphasised throughout the whole design of the digipak.

Page 4: Digipak

Main conventions of a CD front cover are seen: an eye catching image, colour, the name of the artist and the actual name of the albumn.

The image is the largest, most eye catching part. The star is the unique selling point and one of the reasons fans will buy this CD.

Though simple the CD cover is eye catching. The use of the colour white causes the cover to stand out on the shelf catching the attention of fans as they walk past. Whilst the use of smooth calm colours are used in the painting of the artist of the CD cover. This on top of the white background resembles that of a piece of art that could be found within a gallery.The use of the colour

white suggests the type of music genre within the album

Front cover is a painting of the artist in the studio recording. The audience can see from the ‘painting’ that the artist is calm and relaxes as he sings, suggesting the type of music within will be slow and emotional. This in all fits with genre of R&B that artist is known for.

Complete opposite to the design of Digipaks that could be found in other genres such as Rock or Dubstep. This shows the overall difference in Digipak designs being based on the genre in which the music falls under.

A lack of a parental advisory sticker. Usually acting as a warning to whoever buys the CD that there may be language and content that could cause offense, means that this song is appropriate to all ages. This is a trait that can be seen in quite a few R&B and Pop album covers causing them to differ from genres such as Rap and Dubstep.

Page 5: Digipak

CD cover is simple just like the album cover itself. The CD simply lists the name artist and album itself over a white background.

The spine has the name of the album and the artist’s name allowing for the audience to easily distinguish the album from others when its on a shelf.

The font style is in simple block capitals just like on the front cover adding to the theme of simplicity that the album portrays.

The production details: in small print as this is not important to the fans. It contains the necessary details and legal information such as copyright, production team, record label etc.

Conventions of the back of a CD cover include: track names, amount of tracks on the CD, running order of tracks, image, colour and production details.

The use of colour is both basic and complex as it uses a variety of different shades from the three primary colours of black, white and brown present on the cover. This simplicity suggests that it is not a pop album.

Th

e l

ist

of

on

ly 5

son

gs

pre

sen

t on

th

e b

ack

of

the

CD

cove

r fu

rth

er

ad

ds

to t

he s

en

se o

f si

mp

lici

ty

port

raye

d i

n t

he d

esi

gn

an

d a

rt s

tyle

. T

his

sm

all

n

um

ber

of

track

s ad

ds

to t

he o

vera

ll s

ell

ing

poin

t of

the C

D a

s it

sta

nd

s ou

t ag

ain

st o

ther

alb

um

s ,w

hil

st

imp

lyin

g t

hat

more

tim

e h

as

been

sp

en

t cr

eati

ng

th

is s

on

g a

s th

e a

rtis

t p

ut

his

heart

an

d s

ou

l in

to

each

tra

ck.

Page 6: Digipak

Parental Advisory Sticker: Industry regulates itself. This gives a warning to whoever buys this CD that there may be language and content that could cause offence. Always seen in the bottom right hand corner on the front of a CD cover.

Name of the album is the most eye catching symbol as it is drawn over the image of the artist as if crossing them off a hit list.

Lack of any information on the front cover. Unusual for most CD covers acting as a Unique Selling point along with the singer. It throws away the normal main conventions of a CD front cover but instead only showing an eye catching image and overall colour.The lack of artist name shows how well known the artist is and flatters the audience making them feel special as only ‘true’ fans would be able to realise who the artist is at a glimpse. Further showing the artists overall popularity and fame as he can defy the main conventions of a CD front cover and still generate large number of sales.

The use of the colour black as a border juxtaposes the usual stereotype of clues to the rock genre as most CD front covers with large quantities of the black are linked to rock and metal genres.

The artist is looking up into the light that bathes his topless body with a grey glow as if looking at the light of salvation. This further adds to the flattery of the audience as the image is positioned in a fashion where it seems that the artist is looking up at the fan as they pick up the case from the shelf.

Page 7: Digipak

Track listings of the songs in their run order.

Ph

oto

s of

art

ist

all

in

bla

ck a

nd

w

hit

e,

makin

g t

he a

rtis

t lo

ok

sim

ple

/sed

uct

ive w

hil

st

con

tin

uin

g t

o r

un

wit

h t

he d

igi-

paks

colo

ur

them

e.

Th

e f

on

t st

yle i

s co

lou

rise

d w

ith

art

ists

fe

atu

red

in

tra

cks

pri

nte

d i

n w

hit

e.

Th

is

pro

vid

es

the f

an

s w

ith

qu

ick a

nd

easy

vi

ew

poin

ts t

o fi

nd

ou

t in

form

ati

on

ab

ou

t th

e

son

g d

ue t

o i

ts b

old

colo

ur

sch

em

e w

hic

h

makes

it s

tan

d o

ut

on

th

e b

lack

can

vas.

A photo is presented next to each track grouped in three. This use of images creates a sense of the fans being within an art gallery. In doing this it makes the audience feel special as they receive abstract images of the artist that couldn’t not be found easily along with the digipak itself.

The production details: in small print as this is not important to the fans. It contains the necessary details and legal information such as copyright, production team, record label etc.

Each image is unique with different camera angles as well as positioning. This adds a sense of both mystery and seduction to the artist whilst giving the audience a n idea of the type of music within.