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@chrismooreme dia

Digital 2015 presentation

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@chrismooremedia

Why Use Twitter?

How Twitter Can Help Your Business?

Making The Most Of Your Twitter Profile

When Twitter Goes Wrong

Top Twitter Take-Aways

1st tweet sent in March 2006

241 million monthly active users

Fastest growing demographic is 55-64 year olds

188 million monthly active users on mobile

170 minutes - average time spent per month on Twitter

WHY USE TWITTER?

Connect with Customers

Feedback

News

Marketing

Monitor Trends

Promotions

Build Brand Loyalty

HOW CAN TWITTER HELP YOUR BUSINESS?

Brand Awareness

Be Human

Provide Quality Customer Service

Add Value

Build relationships

Drive traffic to your website & blog

Connect your other Social platforms

HOW CAN TWITTER HELP YOUR BUSINESS?

Brand Awareness

Be Human

Be Personal

Add Value

Build relationships

Drive traffic to your website & blog

Connect your other Social platforms

TWITTER PROFILE

Who you are

What you do

An area of expertise

Services you provide

Shows personality

Link to other Social channels or Websites

TOP TWITTER TAKE-AWAYS

Post “rich” content regularly

Engage and share with followers

Use shortened /custom links

Cross promote website and other social channels

Only re-tweet what’s relevant

Avoid #Hashtag #Hell

Say “Thank You”

“At first I did it for fun, now I realise it’s a business”