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December 18, 2014
Digital Content Guidelines and Best Practices
Odai Marie, Sr. Acc. Ex. @OdaiJO
History of Content Marketing
Social Media Marketing
History of Content Marketing
Content Guidelines
Crafting the Perfect Facebook Post
Facebook provides six ways to publish your updates
Status
Video Event Check-In
Link Photo
Content Guidelines
In fact,
1,500Possible stories are filtered through Per day on an averageFacebook user’s News Feed
So how do you ensure your content is included in that 20%?
Content Guidelines
Content Guidelines
1. KEEP IT CONCISE!
"Posts with 80-120 characters or less receive 65% higher engagement"
Content Guidelines
2. Use Calls to Action
3. Ask Questions, a lot of questions!
Content Guidelines
4. Add value Make it sharable
Content Guidelines
5. Incorporate Visuals
Content Guidelines
6. Use Hashtags & Shorten/Customize links
Content Guidelines
7. Don’t Fire & Forget
Content Guidelines
• Respond when necessary • Answer questions you asked• Hide inappropriate comments • Be human, connect on a personal level
Best Practices
Best Practices & Examples
1. Tweak The Copy
• YES – No questions
• Open-ended questions
• Fill in the blank _________
• Choose the correct answer (A. | B. | C.)
• Can you spot the difference?
• Rate this (XYZ) from 1 – 10 ….
• Who can give us the best caption?
•Like if (…..), Comment if (…..)
Examples
Open-ended questions
Best Practices
Fill in the blank _________
Examples
Rate this (XYZ) from 1 – 10 ….
Best Practices
CAPTION THIS! Total Interactions: 21,663
Best Practices
2. UTILIZE TOOLS
Examples
Best Time to Post
• Frequently visit Facebook Insights )Best performing posts, benchmarking)• USE ENGAGOR Insights!!!
Examples
CURATION vs. CREATING
CURATION vs. CREATING
Examples
CURATION vs. CREATING
Examples
Best Practices
3. Recycling Content
Examples
Examples
Examples
Examples
4. Humanize your Brand & LISTEN.
Best Practices
Examples
LISTEN to your audience!
LISTEN to your audience!
Examples
Examples
Humanize your Brand and Be Personal
Examples
Examples
5. Be current, keep up with Trends | Real-time Social Marketing
Examples
Examples
Examples
Best Practices
6. Use Simple & Fun Content – Always works!
Best Practices
Examples
Social Media Revolution
THANK YOU!Questions?