Digital marketing intro

Eng.Christian Farioli

Digital Marketing Lecturer & Consultant

Digital Marketing - Is It Another Fad?

Trends, Tactics, Tools and Strategies For Business

Success

''Learning is a treasure that will follow its owner everywhere''

Chinese proverb

1

© john davis – 2015 – scott davis management – how do busy decision makers solveproblems

Agenda

• Welcome

• Housekeeping notes

• Session starts

• Q&A

• End of webinar

1

Housekeeping

• Slides will be available on our SlideShare page,

link will be emailed to you

• Recording of the webinar will be available to

download, link will be emailed

• Take the time to complete post-webinar survey

that will pop up at the end

• You can type your questions throughout the

session

• Time will be allocated in the end for the speaker

to address your questions

1

About the Trainer

“I believe every company needs to be literate in Digital Marketing to succeed nowadays”

- Eng.Christian Farioli – Digital Marketing Lecturer, Keynote Speaker & Consultant

Expertise: ✔Digital Marketing Strategy ✔PPC/SEM ✔SEO ✔Display Advertising

✔Mobile Marketing

Christian's typical customers hail from a range of services and industries such as major

events, banks, car manufacturers, real estate, government, and hospitality groups.

Google Advertising Certified, Christian started the first GOOGLE ADWORDS campaign

in 2003, background in technology and sales & marketing + lot of entrepreneurial spirit

with Start-ups.

Corporate Enterprise Experience: 7 Awards Won in Oracle, working on different

vertical sectors in Ireland, Italy and Spain, managing Channel Partners & Relationships.

Sales Director at Al Habtoor.

What i s D igi ta l Market ing?

Who Cares?

What is theDigital

Marketing

Eng.Christian Farioli - Digital Marketing Lecturer & Consultant

Digital Marketing

Digital Marketing

Digital Marketing

Social Media Social Media…

Digital Marketing

Which Skills For Digital Marketing?

Sales, Marketing or IT???

Who is

Christian

Farioli?



D E F I N I T I O N

D I G I T A L

M A R K E T I N G

Is the process of

building and

maintaining customer

relationships through

online activities to

facilitate the

exchange of ideas,

products and services

that satisfy the goals

of both parties.

“

”Internet

D E F I N I T I O N

D I G I T A L

M A R K E T I N G

Getting customers

using only

the computer and

internet

“

”Eng. Christian Farioli

E X E R C I S E

Rate on a scale of 1 to 10 the

importance of the internet to the

success of your business or career

Who need Digital Marketing?

Typical customers in GCC: mayor events, banks, car manufacturers, real estate,

hospitality groups, agencies.

Traditional Marketing

Increase the visibility of your

brand/company/products… on shelves

Live Numbers

Digital Marketing

means:

Eng.Christian

Farioli

“”

Grab

These Numbers!

Successful Social Media Examples

Barack Obama in

2008

Raised 650 million $

and got elected

president thanks to

his massive online

campaign.

Successful Online Brand Example:

Groupon - 22,000% increase!

Now 10,000 employees

in 45 countries

2012 Revenues 2,3 billion $

Eng.Christian Farioli – Digital Marketing Lecturer & Consultant

TV Centric Age Has Gone!

Consumers (and businesses) are more and more clever!


Internet Centric Age


ROPO - Shopping in the UAE

After researching online


Media Consumption


D

i

g

i

t

a

l

M

a

r

k

e

t

i

n

g

F

r

a

m

e

w

o

r

k

Digital Marketing Framework

DIGITAL MARKETING

VideoViral

Affiliation Remarketing

Retargeting

49Eng.Christian Farioli - Digital Marketing Lecturer & Consultant

Multi Channel Integration Example

Social + Mobile + Local + Live

www.facebook.com/chrisfarioli

www.google.com/+christianfarioli

www.linkedin.com/in/christianfarioli

www.twitter.com/ChrisFarioli

Who is truly SoMoLo?

http://www.facebook.com/chrisfarioli

http://www.google.com/+christianfarioli

http://www.linkedin.com/in/christianfarioli

http://www.twitter.com/ChrisFarioli

Traditional vs. Digital

• Broadcast: one way communication,

push

• Message driven: brand focused,

features, benefits.

• Didactic: tells, explains, elaborates,

instructs

• Constrained: fit with programming & print schedules and geographic

boundaries.

• Calendar & Budget bound: limits and

start and end points

• Power: retained by the media owner,

and the advertiser

Traditional marketing

channels are

characterised as:

T R A D I T I O N A L

M A R K E T I N G

• Interactive: many-to-many

communication

• Consumer driven: in terms of

their interests and preferences.

• Listening: follows the

consumers needs

• Un-constrained: liberated from

schedules & boundaries.

• Open ended: iterative (launch,

review, adjust, re-launch)

• Power: control & influence is

with the consumer

an approach based on

openness, transparency

and engagement with

the consumer

D I G I T A L

M A R K E T I N G

With Digital you save $$$

Product Lifecycle

Market Research Market Research V

Market Reality

Product DesignNike

ProductionApple

Customer SupportSouthwest

Transparency CSRCustomer Likes a

product on Facebook

Digital Channels are now impacting all aspects of product lifecycle.

B E Y O N D

M A R K E T I N G

How to Succeed in Digital?

If you are describing your company as:

The Best, Market Leader, Number One, Top,

Awesome, Amazing, Innovative…

…you are like everyone else!!!

Be Remarkable!


Hot Examples???

Fb.me/ChrisFarioli

Successful Events Campaigns

A Staggering Total of 11,867,145 Impressions!

Total Exposure: more than 300,000 impressions and

500 clicks daily!

Abu Dhabi Science

Festival


Who tried it?

43

Just Falafel

Started in 2007…

Now it’s in

9 Countrties!!!

500 Real People in 2,5

days only of Online

Promotion!44

Event Launch Case

1st Turkish Night in The

UAE, Rixos Hotel


FANTASTICO!!!

Leverage and Super Engage!

Do You Really Want to Launch

Your Brand Digitally?

3,858 Facebook fans actively commented,

shared, tagged & liked one post!

The same post was seen by 850,000 people!


Digital Display For Example

FANTASTICO!!!

Staggering 8,020,670

People Reached in UAE!

Social Media Results

from 7,718 to 1,592,505 Reached

in less than a month (20,000% increase!)

Leverage Facebook Effects?


SUPER

FANTASTICO!!!

Do you think your career and

your company Need Digital?

"Marketing is not nothing without Digital"- Christian Farioli

"I believe that every company and individual needsDigital Marketing to succeed today! "

“…in there are always answers!”


Digital Marketing Lecturer & Consultant

Question Everything

THANK YOU VERY

MUCH!

(T H A N K Y O U)


Digital Marketing & Lecturer

Keynote Speaker

+971 55 889 2295 "Made In Italy "

www.linkedin.com/in/christianfarioli

www.fb.me/chrisfarioli

www.google.com/+christianfarioli

www.twitter.com/ChrisFarioli


http://www.linkedin.com/in/christianfarioli

http://www.fb.me/chrisfarioli

http://www.google.com/+christianfarioli

http://twitter.com/ChrisFarioli