Digital & Social Marketing Services We Offer - iOL Digital

iOL Digital Marketing Services

ABOUT US

1. We at iOL Digital are passionate about social and digital marketing

2. For us, the ability to reach over 125 million internet users in India is fun and exciting

3. We love technology and how it progresses everyday

4. We keep track of how tech progress can be applied for business & social objectives – and help clients harness this new & exciting medium for their benefit

5. The founding team at iOL started ‘playing’ with social & digital for business objectives in 2008 and has won numerous Asia-Pacific social and digital marketing awards in the recent past

OUR CLIENTS

WHAT WE OFFER

SEARCH SOCIALFacebook Page & Ads Management

Blog Development & Syndication

LinkedIn Page & Ads Management

YouTube Ads Creation &

Management

Google Search Engine Marketing

Targeted Google Banner Ads

Google Remarketing Ads

Online Influencer Identification &

Engagement

Google Analytics Reporting

Digital Media Spend Planning & Optimization

INSIGHTS

Simple Website Development

Mobile Website Development

Facebook App Development

Mobile App Development

BUILD

Social Media Measurement

Digital & Social Media Strategy Development

WHAT WE OFFER - SEARCH





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• Over 90% of India’s 125 million internet users login to Google Search – many of these searches relate to purchase of new products of services

• The ability to be discovered by prospective customers during their purchase research phase is crucial

• We first help identify the right set of search keywords for our clients before researching into their past search volume to create a media plan

Google Banner Ads

• Did you know online banner ads are the least clicked of all digital ads?

• We help get you better than average performance by:

1. First researching and identifying the websites of relevance to your product or service category

2. Then serving our ads only on these target websites, to people from our target countries or cities

Your Target Websit

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• Possibly the most cheeky digital ad unit – are the Google Remarketing Banner Ads

• Imagine if your online banner ads are only seen by those who visited your website in the last 30 days

• No matter where they go online, they continue seeing your ads – helping brand awarness, top of mind recall, and revisits to your website

Online Influencer Identification & Engagement

• Is there a blogger, a popular website or an online forum related to your brand, product, industry or service?

• We’ll help you map the most popular and influential online influencers related to your line of business – and advise on how best to engage them to amplify your PR or Marketing outreach

WHAT WE OFFER - SOCIAL





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Facebook Page Management

• Facebook in India has over 80 million subscribers from India of which 50% visit the website everyday

• A Facebook page allows us to reach out and engage with this audience

• While Facebook pages are free to create, they require a decicated content calendar, which can range from three posts a week, to three posts a day – basis available things to say and business communication objectives

Facebook Ads

• With over 20 advertising units on Facebook, each advertising unit has it’s individual merits

• We guide our clients on the best mix of Facebook ad units to purchase – so as to maximise fan growth, page engagement or website conversions

• Facebook ads also allow us to get creative with how we advertise - helping us reach audiences based on precise interests, geographical location and more


• While Facebook may be a personal social network – LinkedIn is a professional one. People who are interested in your company, doing business with your company, or employed by your company – are likely to ‘follow’ your page on LinkedIn

• You can also advertise your posts or other content to highly targeted audiences basis the industry they work in, their age and demographic, their organisational seniority, amongst others


• While blogging may be almost 10 years old – having your blog posts discovered by readers on the Times of India, Yahoo, and Moneycontrol amongst other most popular web portals in India is not!

• In addition to helping draft blog posts basis global best practices which capture the tone of your brand – we help get your content discovered on these and more key web portals

• Your posts will appear as ‘Suggested Reads’ with online news articles– helping drive the viewership of your blog posts and traffic to your website

Now Available On

Video Ads on YouTube

• YouTube is India’s second largest social network after Facebook. Helping advertise in video – it let’s you show your audience your message while they watch other videos on YouTube

• Video ads can be highly targeted basis a viewers age, gender, location – and can also be only served to viewers who are consuming videos related to a certain topic, or from other specific YouTube channels

WHAT WE OFFER - BUILD





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Simple & Mobile Website Development

• While we’re not experts in web development, using the best cloud software services have to offer – we can create simple 20-odd page websites, including eCommerce or Hotel Booking ones at a fraction of a cost of a typical web development agency

• In addition to simple website development, we can also help our clients adapt their existing website to best suit the mobile screen, or create a fresh one – at a fraction of a cost of a traditional website development agency

Facebook & Mobile App Development

• Need to engage your Facebook fans deeper? Or figure the best way for your brand to be present on a mobile screen?

• We can help conceptualize, develop and roll-out a Facebook or Mobile App for your brand, service or event – basis key creative concepts and global best practices

WHAT WE OFFER





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• While installing Google Analytics on your website is one thing – being able to analyze the most important parameters for your business success on an on-going basis is another

• We use Google Analytics to keep you updated weekly, fortnightly or monthly on your website visitors, their sources, visitor quality, key website views, conversions and more

Digital Media Spend Planning & Optimisation

• Be it Facebook or Google, most digital or social media ads are purchased on a real-time basis with costs expected to vary daily

• We help plan a digital or social media ad budget with the most relevant ad units – continuously analyzing their cost and the quality of visitors they bring in to help optimize the campaign


• Social media campaigns targeted at customer service should ideally have different success parameters from those planned for brand awareness, or those for online sales

• We help identify the right set of parameters from a sea of data – that best help track business success of a social or digital marketing campaign – deriving an RoI value where possible


• In consultation with our clients we first help identify key business objectives social or digital media can help achieve – and then match respective social media platforms to the objectives, basis the respective strength of each

• Our objective is to create an overall social or digital media strategy which is logically sound, scalable, and measureable – while best managing expectations on what to and what not to expect with social or digital media

RECAP: WHAT WE OFFER





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So if you looking to maximize your sales or services

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