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Many social agencies in Pakistan or marketing firms pride themselves on providing a variety of services and work in digital media. We go further. Digital Tribe promises to maximize the ROI of your campaigns with a team of experts and well-functioning services, supported by strategic tools that have proven their worth. Thus, we are a digital media agency in Karachi that goes far beyond managing Facebook, Twitter and Linkedin. At Digital Tribe, we offer our clients a strategy of targeted digital marketing. With our expert team and ingenuity of business, Digital Tribe is an agency where we work in an environment of collaboration and open mindedness. We are non-conformists. We are the guys who will carry out business meetings over play station sessions. It is not surprising that Digital Tribe is quickly becoming most admired team of digital media agency in Pakistan. Strategists in the business world have been able to see how our group of digital advisors knows what makes consumers click. At Digital Tribe, we utilize various talents within our marketing agency to design the most effective digital strategies. Our clients therefore benefit from our boundless ingenuity and our inexhaustible energy in order to get the best return on their investment. Today Digital Tribe contributes to the success of digital business leaders in many sectors: services, media, e-commerce, health, sports, technology, entertainment and business to business. Our vision is to provide limitless solutions to businesses in the areas of digital marketing – an agency which engages customers for its clients through every digital avenue. As a passionate team of marketing thought leaders and Social Media insiders, we help companies not only understand what Social Media marketing is, but actually evolve the way they communicate with consumers. Our team is young and enthusiastic, which means we’re energetic, committed, cost effective and faster than the big boys.
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Fawaad SaleemCEO
Experience: 10 yearsWorked with:
Assistant brand manager
Key strengths: Team management, marketing insight, resource optimization, and business strategy development
Assistant brand manager
Karachi chapter director
Naila HasanDigital marketing strategist
Experience: 10 yearsWorked with:
Brand activation managerSenior Account manager
Brand manager Lecturer in marketing
Key strengths: Dynamic, strategic thinker and content writing
Kanwal AkhtarBusiness Development Manager
Experience: 5 yearsWorked with:
Corporate trainerMarketeerMarketeerContractual hiring
Key strengths: Trainer, strategic thinker and educationist
Umar JavedClient service manager
Experience: 2 yearsWorked with:
partner Project associateMarketing associate
Key strengths: Strategic thinker, team leader, execution specialist
Akbar KhanOperation Manager
Experience: 2 yearsWorked with:
Social media agent Quality assurance officer
Key strengths: team management, operation control and resource optimization
Junior associate
Shahana SamadVisualiser
Experience: 2 yearsWorked with:
Key strengths: Creative concepts, Idea generation, conceptualization
Sana LakhaClient service manager
Experience: 1 yearWorked with:
Key strengths: creative strategy and concepts, team leader, execution specialist
Basit AbbasiLead generation manager
Experience: 1 yearWorked with:
Key strengths: Lead generation and business development
Shumaila ShabbirGraphic designer
Experience: 1 yearWorked with:
Key strengths: graphic designing, creative concepts
CHALLENGE SOLUTION RESULTS
The target was to involve people who love anything associated to Horror movies on social media and increase user engagement and to promote different genre of horror movies and events. The challenge was to increase engagement
and fan following.
We started from ‘Zero’ Facebook likes, by applying different Facebook strategies and playing with different and interactive content that people will like and start talking about us.
Once the strategy was set, fans started growing and traffic started coming and this page has become the only Horror Movie page on Facebook that has
1.5 Million likes.
HORROR
MOVIES
CHALLENGE SOLUTION RESULTS
To join Traveler|VIP in capturing the best moments in the middle east via your Instagram. Whether that be a stroll down the Cornichein Abu Dhabi, a fine dining meal “At The Top” of the Burj Khalifa in Dubai, a photo in front of the Sphinx in Egypt, or anything else that defines your lifestyle or travels within the Middle East. The challenge was to invite people for the contest
The Travel Bloggers in the Mena region give a huge Push as people from every part of the region started taking part and sending their capturing moment increases the interest of contestants more, we received hundreds of images that took part in the contest.
Result was based on jury’s decision as there were three judges who took part in selecting the best image and that made this contest a huge
success.
TRAVELLER
VIP
CHALLENGE SOLUTION RESULTS
To Develop a Social Media Monitoring Tool for the Brand team to assess the ROI of Social Media Efforts. It was something we have never done & Facebook Open Graph API was unexplored territory.
Create an application from Scratch which at the end of the day gives the Brand team report based on Monthly & Quarterly Data
The Application was delivered & Deployed in Pakistan & Mena Region.
P&G
CHALLENGE SOLUTION RESULTSPAKOLA
#DilBolaCampaign
Pakola was in its post shut down phase where the only engagement that was arriving was about it discontinuity and unavailability. There were in need of a campaign that would increase engagement.
We proposed a campaign #dilbola which was an add on to their tagline. The big idea was to take instances of daily life of an average Pakistani man and come up with content which was relatable. The purpose was to get more engagement and shares
The campaign resulted in getting good number of page likes and engagement. The overall reach increased
#SelfieCampaign
Pakola had created a good come back with its Dil bola campaign. It now needed something which was fun and lively and created a lot of engagement. The main challenge was a comeback which was bigger and better.
We proposed a campaign #mypakolaselfie due to the high trend of selfiesall around us. People were asked to send their selfies with Pakola and tag their friends so it created more reach and engagement. The grand prizes included a ticket to Dubai, Ipad and a mobile phone.
The competition lasted for 1.5 months and got an amazing response. The page was fun and lively throughout. Approximately 400 entries with 8 weekly winners and 3 grand prize winners.
CHALLENGE SOLUTION RESULTS
CHALLENGE SOLUTION RESULTSSEARLE
VITAMIN
WATER
The brand is new in the market and is trying to make its place. The brand lacks awareness. They have recently launched 4 new flavors. The brief was to keep the social media campaign in line with other social mediums such as TV and outdoor, change personality of the brand and make it look classy yet at the same time keep the page informative.
We re currently doing a campaign which is based on the big idea of their TVC “Kuch missing hai”. We’re highlighting the flavors individually, educating the audience yet keeping the page young and fun.
The TVC is getting attention and hype. There has been engagement on the page commenting how the current one is better than the previous. There has been a positive change in the feedback on the overall brand, flavor and brand personality
CHALLENGE SOLUTION RESULTSPHEGENCYThe brand phegency is known for its casting agency. The PM magazine is a new venture by this brand. Even though the brand itself has a lot of PR and high profile attached to it, the challenge was to help the magazine grow at a similar pace.
We did content creation and eye catching wall posts for their Facebook page which looked very classy and had a clear call to action. The main focus was to make the brand’s presence visually appealing/
The Facebook page got a good response in regards to pre launch of their 5th
issue.
SHARKThis stationary brand just launched and is new in the market and is trying to make its place. The brand lacks awareness. The challenge was to introduce their product line using web and other social mediums and distinguish themselves from their competition
We re currently doing a launch campaign for them. We designed and launched their website and Facebook page. The look and feel of the website is very vibrant and catchy that would attract the target audience.
The brand has made a successful launce and is making its place in the market. The Facebook page has now 13000 likes and is creating engagement.
CHALLENGE SOLUTION RESULTS
CHALLENGE SOLUTION RESULTSTAPALTapal launched its new packaging with a red carpet event followed by Zoe Viccaji’s concert. The challenge was to give this event a pre hype, live coverage and promote it on all social mediums.
We arranged for 20 bloggers, covered the event live on twitter and instagram. We arranged ushers, exciting props for the photo booth, LED screen that covered all the love tweets, photographer and instagrammers.
The event was a success and got great response. Various celebrities were present and participated taking exciting selfies at the photo booth . There were 100 plus tweets and posts on instagram about the event and it was covered by 20 bloggers.
ARGENTUMArgentum is silver jewellerybrand by Nadia Chhotani who has a great history attached to her. Argentum was celebrating its 5th
anniversary so the challenge was to do something that sums up their journey and also gain engagement and eventually more sales.
We proposed to do an anniversary campaign which gave 25% discount vouchers to all the existing and potential clients. We also got a 2 minute tribute video made that covered Argentum’s 5 year journey. The Facebook had various posts all month that covered Argentum’s major milestones.
The anniversary campaign got an amazing response. The video got over 2000 likes and multiple shares. Key industry people gave their best wishes for the brand’s anniversary and a lot of general public shared their amazing memories attached to the brand.
CHALLENGE SOLUTION RESULTS
CHALLENGE SOLUTION RESULTSCHINA
GRILL China Grill has recently started delivery service. The challenge from the client was to change the overall personality of the page from a conventional Chinese personality to fast food personality.
We proposed to roll out teasers for around 15 days. The delivery campaign is now rolling. The content revolves around China Grill being quick, healthy placing it in the fast food category.
This is an ongoing venture and the delivery has just rolled out. People are excited on the page about the delivery. There are queries regarding the delivery which is going to be a KPI for now.
CHALLENGE SOLUTION RESULTSILMESTERSThe challenge was that Ilmesters was a new school and wanted to promote themselves as the first IB credited school. The challenge was to first educate the parents what it was and then generate admissions.
The solution we proposed to them was an Open House which would give them an opportunity to introduce themselves and engage with the parents. We promoted the event on Facebook and other social mediums.
The session resulted in 200 parents participating in Open House which was a good for a starter.
THANK YOU
