Drones & Social Media

A Match Made in Heaven

Why does social media matter?

Where people get their weekly news:

Source: Reuters Digital News Report 2016

Social media is the new word of mouth

Source: Reuters Digital News Report 2016

Reputation Loyalty New Customers

Influence Competition

Drones are cool

Drones are cool(You can be too)

Search interest for drone over time

March 2012

March 2017

Search interest for drone vs virtual reality

March 2012

March 2017

Drones...Can often produce beautiful videos

Out of the ordinary

High-end technology products

Have dedicated fans

Social Media...Favours video content

Amplifies the extraordinary

Is a review platform

Can target by interests

Drone marketing campaigns

Targeted, beautiful content

Publicity stunts

Building brand loyalty with community engagement

Publicity stunt + community engagement

Drone firsts

Don’t just shout into the void.Amplify!

Thank you.

Stay in touch!

https://www.linkedin.com/in/PaulAndrewDunne/paul@onpointpr.ie

Paul Andrew DunneMultimedia Content Consultant