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As of Jun 20, 2016Social Audience
Social AudienceThe total number of followers across all tracked social channels.
May 22, 2016 - Jun 20, 2016Social Activity
Social ActivityThe total number of posts across all tracked social channels.
May 22, 2016 - Jun 20, 2016Social Engagement
Social EngagementThe total number of engagement actions across all tracked social channels.
May 22, 2016 - Jun 20, 2016Average Engagement Rate per Post
Average Engagement Rate per PostThe average number of interactions per post, per follower, on all posts published during the selected time period, across all social channels, expressed as a percentage. This value is weighted by the relative audience sizes for each company.
May 22, 2016 - Jun 20, 2016Social Applause Engagement
Social Applause EngagementThe applause engagement across all tracked social channels including Twitter Likes, Facebook Reactions, Google Plus +1s (on posts), YouTube Likes, Instagram Likes, and Pinterest Likes.
May 22, 2016 - Jun 20, 2016Social Conversation Engagement
Social Conversation EngagementThe conversation engagement across tracked social channels including post comments on Facebook, Google+, YouTube, Instagram, and Pinterest. Note that this does not include Twitter Replies.
May 22, 2016 - Jun 20, 2016Social Amplification Engagement
Social Amplification EngagementThe amplification engagement across tracked social channels including Retweets, Facebook Post Shares, Google+ Post Shares, and Pinterest Repins.
As of Jun 20, 2016Twitter Followers
Twitter FollowersThe number of people following this company on Twitter.
May 22, 2016 - Jun 20, 2016Average of All Tweets per Day
Average of All Tweets per DayThe average number of tweets (of all types) by this company per day during the selected time period.
May 22, 2016 - Jun 20, 2016All Tweets, by Day
All TweetsThe number of tweets (of all types) by this company during the selected time period.
May 22, 2016 - Jun 20, 2016Tweet Engagement Rate, by Day
Tweet Engagement RateThe total number of interactions (retweets and favorites), per follower, on tweets published during the selected period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Average Engagement Rate per Tweet
Average Engagement Rate per TweetThe average number of interactions (retweets and favorites) per post, per follower, on all tweets published during the selected time period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Tweet Engagement Total
Tweet Engagement TotalThe total number of interactions (retweets and favorites) on tweets that this company published during the selected time period.
May 22, 2016 - Jun 20, 2016Average Engagement Total per Tweet
Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets that were published during the selected time period.
May 22, 2016 - Jun 20, 2016
Tweets vs.
TweetsThe number of normal tweets (non-retweet, non-reply) published by this company during the selected time period.Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets that were published during the selected time period.
Average Engagement Total per Tweet
As of Jun 20, 2016 (Slide 1 of 2)Twitter Bio
Twitter BioThe overview provided by this company on Twitter.
As of Jun 20, 2016 (Slide 2 of 2)Twitter Bio
Twitter BioThe overview provided by this company on Twitter.
As of Jun 20, 2016Facebook Page Likes
Facebook Page LikesThe number of people that have Liked this company on Facebook.
May 22, 2016 - Jun 20, 2016Average Facebook Posts per Day
Average Facebook Posts per DayThe average number of posts per day on this company's Facebook page during the selected time period.
May 22, 2016 - Jun 20, 2016Facebook Posts, by Day
Facebook PostsThe total number of posts on this company's Facebook page during the selected time period.
May 22, 2016 - Jun 20, 2016Facebook Post Engagement Rate, by Day
Facebook Post Engagement RateThe total number of interactions (likes, comments, and shares), per follower, on posts published during the selected period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Facebook Average Engagement Rate per Post
Facebook Average Engagement Rate per PostThe average number of interactions (likes, comments, and shares) per post, per follower, on all posts published during the selected time period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Facebook Post Engagement Total
Facebook Post Engagement TotalThe total number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.
May 22, 2016 - Jun 20, 2016Facebook Average Engagement Total per Post
Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.
May 22, 2016 - Jun 20, 2016
Facebook Posts vs.
Facebook PostsThe total number of posts on this company's Facebook page during the selected time period.
Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.
Facebook Average Engagement Total per Post
As of Jun 20, 2016 (Slide 1 of 2)Facebook Description
Facebook DescriptionThe About text provided by this company on Facebook.
As of Jun 20, 2016 (Slide 2 of 2)Facebook Description
Facebook DescriptionThe About text provided by this company on Facebook.
As of Jun 20, 2016Google+ Followers
Google+ FollowersThe number of people who are following this company on Google+.
May 22, 2016 - Jun 20, 2016Average Google+ Posts per Day
Average Google+ Posts per DayThe average number of posts per day on this company's Google+ page during the selected time period.
May 22, 2016 - Jun 20, 2016Google+ Posts, by Day
Google+ PostsThe number of posts on this company's Google+ page during the selected time period.
May 22, 2016 - Jun 20, 2016Google+ Posts Engagement Rate, by Day
Google+ Posts Engagement RateThe total number of interactions (plus ones, comments, and reshares), per follower, on posts published during the selected period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Google+ Average Engagement Rate per Post
Google+ Average Engagement Rate per PostThe average number of interactions (plus ones, comments, and reshares) per post, per follower, on all posts published during the selected time period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Google+ Posts Engagement Total
Google+ Posts Engagement TotalThe total number of plus ones, comments, and reshares of posts published on this company's Google+ page during the selected time period.
May 22, 2016 - Jun 20, 2016Google+ Average Engagement Total per Post
Google+ Average Engagement Total per PostThe average number of interactions (+1s, comments, and reshares) of posts published on this company's Google+ page during the selected time period.
May 22, 2016 - Jun 20, 2016
Google+ Posts vs.
Google+ PostsThe number of posts on this company's Google+ page during the selected time period.
Google+ Average Engagement Total per PostThe average number of interactions (+1s, comments, and reshares) of posts published on this company's Google+ page during the selected time period.
Google+ Average Engagement Total per Post
As of Jun 20, 2016YouTube Subscribers
YouTube SubscribersThe number of people subscribing to this company on YouTube.
May 22, 2016 - Jun 20, 2016Average YouTube Posts per Day
Average YouTube Posts per DayThe average total number of posts published per day on this company's YouTube channel during the selected time period.
May 22, 2016 - Jun 20, 2016YouTube Posts, by Day
YouTube PostsThe total number of posts on this company's YouTube channel during the selected time period.
As of Jun 20, 2016YouTube Lifetime Views
YouTube Lifetime ViewsThe total number of views for this company on YouTube.
May 22, 2016 - Jun 20, 2016YouTube Lifetime Views, by Day
YouTube Lifetime ViewsThe total number of views for this company on YouTube.
May 22, 2016 - Jun 20, 2016YouTube Posts Engagement Rate, by Day
YouTube Posts Engagement RateThe total number of interactions (likes, dislikes, and comments), per follower, on videos published during the selected period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016YouTube Average Engagement Rate per Post
YouTube Average Engagement Rate per PostThe average number of interactions (likes, dislikes, and comments) per post, per follower, on all videos published during the selected time period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016YouTube Posts Engagement Total
YouTube Posts Engagement TotalThe total number of likes, dislikes, and comments of videos published on this company's YouTube channel during the selected time period.
May 22, 2016 - Jun 20, 2016YouTube Average Engagement Total per Post
YouTube Average Engagement Total per PostThe average number of interactions (likes, dislikes, and comments) of videos published on this company's YouTube channel during the selected time period.
May 22, 2016 - Jun 20, 2016
YouTube Posts vs.
YouTube PostsThe total number of posts on this company's YouTube channel during the selected time period.
YouTube Average Engagement Total per PostThe average number of interactions (likes, dislikes, and comments) of videos published on this company's YouTube channel during the selected time period.
YouTube Average Engagement Total per Post
As of Jun 20, 2016 (Slide 1 of 2)YouTube Description
YouTube DescriptionThe description text provided by this company on YouTube.
As of Jun 20, 2016 (Slide 2 of 2)YouTube Description
YouTube DescriptionThe description text provided by this company on YouTube.
As of Jun 20, 2016Instagram Followed By
Instagram Followed ByThe number of people following this company on Instagram.
May 22, 2016 - Jun 20, 2016Average Instagram Posts per Day
Average Instagram Posts per DayThe average total number of posts published per day on this company's Instagram during the selected time period.
May 22, 2016 - Jun 20, 2016Instagram Posts, by Day
Instagram PostsThe total number of posts on this company's Instagram during the selected time period.
May 22, 2016 - Jun 20, 2016Instagram Posts Engagement Rate, by Day
Instagram Posts Engagement RateThe total number of interactions (likes and comments), per follower, on posts published during the selected period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Instagram Average Engagement Rate per Post
Instagram Average Engagement Rate per PostThe average number of interactions (likes and comments) per post, per follower, on all posts published during the selected time period, expressed as a percentage.
May 22, 2016 - Jun 20, 2016Instagram Posts Engagement Total
Instagram Posts Engagement TotalThe total number of likes and comments of posts published on this company's Instagram during the selected time period.
May 22, 2016 - Jun 20, 2016Instagram Average Engagement Total per Post
Instagram Average Engagement Total per PostThe average number of interactions (likes and comments) of posts published on this company's Instagram during the selected time period.
May 22, 2016 - Jun 20, 2016
Instagram Posts vs.
Instagram PostsThe total number of posts on this company's Instagram during the selected time period.
Instagram Average Engagement Total per PostThe average number of interactions (likes and comments) of posts published on this company's Instagram during the selected time period.
Instagram Average Engagement Total per Post