Upload
flimper
View
34
Download
0
Embed Size (px)
Citation preview
Flimper
CONFIDENTIAL
Flimper allows you to turn Twitter #hashtags into sales, leads and behavioral analytics
Flimper2 CONFIDENTIAL
How?
Flimper3 CONFIDENTIAL
Flimper has special permission from Twitter to automatically reply #hashtags
Flimper4 CONFIDENTIAL
Flimper
Flimper
1. create your #hashtag campaign2. communicate the campaign on Twitter
3. followers interact with you using #hashtag + @brand or retweet #hashtag
4. Flimper detects those tweets
5. the users receive automated responses
6. After they complete a form on a personalized web page, users
receive an email
7. Flimper analytics presents you with consumer data and
location Complete the form to receive your benefitName
Continue
Lastname
Flimper5 CONFIDENTIAL
Flimper analytics
engagement chart: you receive a complete analysis about the followers who engaged in retweets, FAVs, mentions and replies
database: enrich your database by collecting personal data from consumers
geo-positioning: localize where your customers are located to better target your campaigns
conversion funnel: a chart that shows you the ROI of your Twitter account
reach: you are able to see how many people saw your #hashtag
active users: allows you to reach out to existing consumers and identify potential consumers
leaders: easily recognize your most influential followers in the community
Flimper6 CONFIDENTIAL
customers who trust Flimper
Flimper7 CONFIDENTIAL
Case Studies
Flimper8 CONFIDENTIAL
Flimper9
#miblaque:
Goal: encourage consumption in an innovative way. Getting leads from the campaign participants in different stores.
-Solution: consumers tweeted #miblaque and received automated links to questionnaires, which they had to complete in order to receive a 20%OFF coupon.
-Result: 73% of the consumers that tweeted their selfie made a purchase.
CONFIDENTIAL
#SorteoMotoE:
-Goal: to turn Twitter followers into leads.
-Solution: created #SorteoMotoE with Flimper which had personalized links to a form that users had to complete in order to participate in a contest.
-Result: more than 368,000 users reached, 16,500 website visits, and 1,500 forms filled.
Flimper10 CONFIDENTIAL
Flimper11
#MesAniversarioArcor:
-Goal: analyze @arcor usage, market the brand, and recruit as many followers as possible.
-Solution: created #MesAniversarioArcor and provided incentive for consumers to retweet.
-Result: generated more than 3,000 new followers in 36 hours, reached more than 300,000 users, and collected data for the 2,043 followers that tweeted.
CONFIDENTIAL
#PreVentaGalaxyS6:
-Goal: spread word about the launch of Galaxy S6 on Twitter and received more than 1,000 pre-order forms from this campaign.
-Solution: created #PreVentaGalaxyS6 and a personalized response with a link to the pre-order site.
-Result: reached 280,000 users, leading to 9,616 clicks on the pre-order website. More than 5,000 forms were filled.
Flimper12 CONFIDENTIAL
#QuieroMiPoltergeist:
-Goal: to increase user interactions with Poltergeist
-Solution: created #QuieroMiPoltergeist and connected the hashtag to ten different replies, which included videos and GIFs.
-Result: 80% of those who received a response from Flimper retweeted. The campaign reached more than 178,000 Tweeters by FAV.
Flimper13 CONFIDENTIAL
#EstéreoFanCocaCola:
-Goal: to market the brand by taking advantage of their sponsored event, the Estéreo Picnic Festival in Colombia.-Solution: created #EstéreoFanCocaCola to count each participant’s tweets, and selected winners with the most tweets.
-Result: with more than 4,700 tweets in 5 hours, the campaign was a Trending Topic in Bogotá. The 15 winners tweeted 140~485 times.
Flimper14 CONFIDENTIAL
Flimper
CONFIDENTIAL