3. What kind of Media Institution might distribute your product and why?

What type of institution do I want? (company that publishes similar magazines?)

I think that a company that produces similar magazines would be the best option for my magazine. Due to it being a magazine that is not already being produced and is very individual, there will be no institute that will already produce this magazine, this is why I think that having a institute that that produces magazines very much like mine is that best way. Having this will mean that the institute will have channels of distribution open to help make my magazine available in as many places as possible, including supermarkets and small newsagents.

IPC, Development Hell and Bauer both Publish magazines with higher demographic of ABC1. This is a similar audience to my magazine where many of the readers will fit into the ABC1 but also with some of the readers being classified as C2DE and therefor this will fit into their product portfolio.

Niche or Mass Market, Big or Small?I have considered weather the target audience for my magazine is niche or mass, I feel as though the younger woman/older teen magazine is more of a niche idea for a pop music magazine as there are no other magazines out there like this that target this sections of people specifically.

Due to this I feel as though Development Hell or Bauer may suit my magazine better. Both company's produce magazines for both the male and female target audience.

Bauer deals with both niche and mass market magazines, it reaches over 19 million readers per week. This tells us that they are an affluent brand that attracts the attention of many people in the UK, as a result my magazine would be seen by a huge number of people. In comparison Development Hell is a small company based in London. They currently only produce 1 music magazine so they may not have as much knowledge and understanding as Bauer do. Because of this my magazine my not be seen by as many people as it would if it were with Bauer.

Which company is best for me?

Bauer Media controls Q Magazine which often feathers chart bands even though it is aimed at an older target audience. They also publish Kerrang! This is also aimed at a similar audience, not only publishing magazines they also have TV, Radio, Tours etc. this shows that they are highly skilled at having multiple different platforms for attracting and keeping there audience.

On the other had we have Development Hell, they only produce one music magazine MixMag, this is a dance/hiphop magazine that is aimed at a similar audience or slightly older than my magazine is. Development Hell don’t have a wide range of experience like Bauer Media so, they also don’t have the ability to draw and hold on to readers through TV, radio, tours etc.

Overall I believe that Bauer Media has the edge over Development Hell due to it being more experienced and having more diverse methods of attracting and retaining the target audience.