FATEH KHALED 8703

''What kind of media institution

might distribute your media

product and why?''

EVALUATION #3

POSSIBLE OUTCOMES

After completing the opening title sequence and thinking of

which media institution might distribute my media

product and why, the options available have become

quite clear. As my opening title sequence is an

independent British film and of low budget, I think Vertigo

Films or Film 4 would be ideal institution to distribute my

media product.

VERTIGO FILMS

The reason why I believe Vertigo Films would be an ideal

distributer for my opening title sequence is because

Vertigo Films are ‘championing new talent’ which has

been their key motive. I believe that our opening title

sequence showcases the talent as it stands out and

creates a great sense of storyline. Furthermore the

company distributes a wide range of genres which

suggests that a thriller genre could be as success as they

are may not be as frequent.

FILM 4

The other alternative company that could be an ideal

distributor is Film 4, the reason why I believe Film 4

would be an ideal distributer for my opening title

sequence is because similarly Film 4 are trying to

develop new British talent and to be a leader of

innovation in the British film industry. Furthermore they

are known for distributing films for growth in comparison

to Warner Brothers and other big distribution companies

who distribute for the gross revenue.

PROMOTION

After doing some research about promotion it has become

apparent that our media film could be successful. For

example Streetdance 3D which was distributed by Vertigo

Films has been successful and has been nominated for

‘best achievement in production’.

Film 4 is a cross media convergence, this means that it

belongs to the sister network Channel 4. Therefore if Film

4 decides to distribute our film; it can be advertised via

channel 4’s break advertisements.

PROMOTION CONTINUED

Another way of being promoted is promotion via internet and social networking sites. Nowadays the majority of people are on sites such as Facebook and Twitter.

Therefore the film can be promoted via these sites, this could generate a lot of interest and create a ‘trend’ creating demand for people to watch the film.

For example, the Facebook Page for ‘The Amazing Spider-Man’ has generated over 7 million ‘likes’, they update regular status’ in order to tease the audience and build the adrenaline.

PROMOTION CONTINUED

As well as Facebook, there is a Twitter page for ‘The Amazing

Spider-Man’ which has over 150,000 followers, the moderator

of the account again teases the fans and also asks regular

questions such as ‘What are you looking forward most about

Amazing Spider-Man 2?’, this is a form of feedback so the film

developers know what the audience are most excited about.

PROMOTION CONTINUED

As well as Facebook and Twitter, YouTube is also a very effective way of promoting films, there are over millions of users on YouTube and the website gets visited around 200 Billion times a day.

Many films are promoted on the YouTube homepage across the banner at the top (pictured below), it automatically plays the video which can instantly gain an audience’s attention, this can create a large chain of audience and also it could potentially interest other distributors who could expand the budget.

YOUTUBE ADVERTISEMENTS

‘Book Tickets’ this can create

more revenue as the audience

can instantly buy tickets to watch

the film.

‘Share Video’ you can also share the

trailer instantly with the click of a

button onto social networking sites

such as Google+, Facebook and

Twitter

You can also click on ‘Apps’

or ‘Games’ which diverts

you to an online playable

game

As you can see the advertisement from 300: Rise of an Empire, there are various types of social media, this is a form of synergy (more specifically a tie in) where synergy products are released together which have been produced by other companies which are related to the film. In this case, the film, the app which is available on iPhone and Android and the online games.

SCREENSHOTS FROM THE YOUTUBE ADVERTISEMENT

CONCLUSION

Overall I believe that my film has definitely got the potential

to be distributed by film companies; more specifically

independent British film companies.

As our thriller contains a lot of fast paced action it will

immediately gain the attention of many viewers on social

networking sites. This new media enables audience’s

thoughts to be tracked just by entering the film name

‘vindicate‘, by doing so this in itself will help increase

viewing figures as it will pass on from one person to

another.

CONCLUSION CONTINUED

Furthermore if our film was to be promoted even further we could create a website for it and see demographic trends and views of the trailer to see how much potential it has to be successful.

For example the filmmakers of ‘RoboCop’ (2014) created a website called ‘OmniCorp’ based on the film and teased different robots from the film before its release, this generated excitement and ‘hype’ from the audience; Just by this the developers can track demographic trends.