How did you attract/address your audience?

Questionnaire

After completing our questionnaire we found out what our target audience liked and how to target that effectively with their needs. Also being the same age has benefitted us because we like similar aspects as our target audience.

Costume

One thing we considered that attracted our target audience is the clothing that our actor and actress were wearing. The clothing they did have on allowed our target audience of 16-25 to relate to thwm because it fits in well with our theme of social realism. Whilst also staying appealing to them.

Actor/ActressZibran Ahmed, 17 from South London played the character of Jay. He is of a similar age of our target audience allowing Traumatised to attract to them. He has had no experience with acting before but we thought he has done a good job portraying his character.

Gielliane Gaa, 18, from South London played the character of Emily. She is also of a similar age of our target audience. This allowed the target audience to feel more intrigued by her and maybe relate to her. She has had experience in acting and this allowed us to work efficiently with her.

Captivate

As a group we had to think about what would intrigue and captivate our target audience and allow them to become engaged with our short film introduction. One thing we found is using a voice over with a blank screen at the beginning of the two minute clip. This allowed our target audience to know what is happening and how things begun. We also used a voice over in the last 15 seconds or so. This gave our audience an insight to how ‘Emily’ was feeling and allowed them to connect with her.

We used varying shots between happy scenes and violent flashbacks scenes to allow our target audience to absorb the plot and have a good understanding of why this is happening and how things can and did change. These types of shots allowed us to link to our genre of social realism because relationships like this happens everyday with in the world.