Social marketing about listening to your customer, figuring out the real person behind the likes, comments, and tweets and catering to that unique individual.

Since every customer’s shopping behavior is distinct, the brand needs to tailor its strategies accordingly and personalize experiences for each customer.

Social Marketing at Present

This calls for a detailed study about every customer, predicting their next moves, and simultaneously understanding their needs and expectations from the brand. 

We will take you through the fundamentals of social marketing to help you understand how Sitecore empowers an organization in taking the customer-brand relationship to the next level.

What it takes to Market in Social Media

Listening through Sitecore CMS A customer communicates

through multiple social channels and to keep track of all the channels is a gargantuan task.

Sitecore, however, simplifies this process by integrating all community tools like blogs, wikis, polls, forums, and so on; not only within the CMS, but also with the analytics and digital marketing channels. 

Helping your customers express freely Making it simple for them to share

and express opinions using their existing social identities is better than letting them undergo the hassles of creating separate accounts.

The word-of-mouth publicity through the social network can empower the brand to identify the right customers and direct their marketing strategies better.

Using Social media feeds to tailor contentSitecore’s predictive marketing helps you get closer to your customer by picking up their social media feeds like a birthday reminder on Facebook, interests or skills displayed on their LinkedIn pages, and tailoring the content to be delivered to them in real time.

Goal quantifying and leveraging information With Goal tracking, a company can

quantify its goals or assign numerical values to a list of activities that signify the level or extent of engagement that a customer creates with the brand. 

These goals can be monitored and tracked to have the analytics applied. 

Bringing together experiences under a single roof The Sitecore CMS experience

management holds together all the aspects of customer experience in a single place.

A repository that contains the entire customer data makes it convenient to customize marketing strategies.

Sitecore allows you to track and measure the responses across all devices and several media channels, and also apply data analytics. 

Building lasting relationships that are scalable Building and collecting humongous

amounts of data is futile, if you are unable to connect the dots and glean useful insights from them.

Human nature and its dynamics are perhaps the most difficult subjects to unravel.

But Sitecore CMS connects the vague dots for you.

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For any queries on Sitecore Integrations, Migration and Implementation

Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.