Facebook and Twitter for BusinessJamie SteigerwaldSwiftLead

WH

AT IS SOCIAL M

EDIA

What is Social Media

Facebook - I like Coffee

Google+ - I am a Google employee who drinks Coffee

LinkedIn - I am good at drinking Coffee

Yelp - I had a good experience with this Coffee

Twitter - I am drinking #Coffee

Pinterest – I have a collection of pictures and recipes of Coffee

YouTube - Watch me as I drink Coffee

Meetup - Let’s get together (in person) and drink Coffee

Blogger - Here is an article about my love of Coffee

Craigslist - I have some Coffee for sale (or free)

WH

Y USE SO

CIAL MED

IA

Sales & MarketingSocial ProofLevel Playing FieldHuman Resources

Why use Social MediaCustomer Service / SupportBrand BuildingSearch Engine RankingProduct Development

“Communities are better then lists”

Is Social Media for Everyone?

WEBSITE VS SO

CIAL MED

IA CO

MM

UN

ICATION

Website

FACEBOO

K“Make the world more open and connected”

158M US Active Users230 Average FriendsActive Users Check Facebook 4 Times Per Day

Cost Per Page Like $1.07Post Like Value $8.00

FACEBOO

K ADVERTISIN

G

FACEBOO

K ADVERTISIN

G

TWITTER

“To Instantly connect people everywhere to what’s

important to them”

33M US Active Users126 Average FollowersAverage Twitter user has tweeted 307 times.

Cost Per Follower $2.50Twitter Retweet $5.00

TWITTER AD

VERTISING

TRADITIO

NAL BU

YING

FUN

NEL

Awareness

Interest

Desire

Action

Traditional Buying Funnel

AWAREN

ESSAwareness

AWAREN

ESSAwareness

INTEREST

Interest

INTEREST

Interest

DESIRE

Desire

DESIRE

Desire

DESIRE

Desire

ACTION

Action

THANK YOU FOR ATTENDING

• Internet Marketing

• Search Engine Optimization

• Local Search Engine Marketing

• Pay-Per-Click

• Social Media Marketing

• Small Business Web Design

• Web Application Development

• Online E-commerce

• Video Production

• Video Marketing

• Video Distribution

• Mobile Application Development

Jamie Steigerwald

jamie@swiftlead.com

949-954-0008