Upload
hamlinfistula
View
149
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Learn from Social Media dynamo Lucy Perry (CEO of Hamlin Fistula Ethiopia (Australia). Learn how to wrangle the Facebook algorithm for the best results on a teeny weeny budget. Learn how to create engaging content (and why engagement is the key), build your likes and convert likers to customers. In this fast-paced session, learn everything businesses need to know about Facebook and how to make it one of your most successful communication tools.
Citation preview
Facebook for Business
Turning likes into customersLUCY PERRY
@LucyPerryCEO
@HeadOfficeHub | facebook.com/headofficehub
Cracking the Facebook code
for maximum likes
Understand Edgerank
@HeadOfficeHub | facebook.com/headofficehub
whatisedgerank.com
@HeadOfficeHub | facebook.com/headofficehub
Cracking the Facebook code
for maximum likes
Understand EdgerankUnderstand your market
Understand that you will get sucked into the game of
@HeadOfficeHub | facebook.com/headofficehub
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
Content is King but engagement is Queen and she rules the
house@MariSmith
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
Like, comment and shareSHARE WINS EVERY TIME!
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
PEOPLE WILL SHARE YOUR CONTENT IF IT MAKES THEM
LOOK GOOD TO THEIR NEWS FEED
@HeadOfficeHub | facebook.com/headofficehub
Just do it
Post daily at leastPost at your peak traffic times –
9amDon’t ignore weekends and
eveningsVary length
Experiment with post typesConsider a calendar/schedule
@HeadOfficeHub | facebook.com/headofficehub
@HeadOfficeHub | facebook.com/headofficehub
Turning likes into customers
ENGAGEBUILD A COMMUNITYPROMOTE WITH CARE
SEAL THE DEAL
@HeadOfficeHub | facebook.com/headofficehub
ENGAGE
Part content, part curationBe consistentUse humour
Be brave#toomanyhashtagsareannoying
@HeadOfficeHub | facebook.com/headofficehub
BUILD A COMMUNITY
Never dump and runRespond within 30 mins
Never delegate your voiceGive behind the scenes access
Do not feed the trollsTopical relevance is gold
@HeadOfficeHub | facebook.com/headofficehub
PROMOTE WITH CARE
Don’t ask too oftenWhen ads are as engaging as social content, you winBoosted posts vs paid ads
@HeadOfficeHub | facebook.com/headofficehub
SEAL THE DEAL
Use other social media platforms
Back up with a great website and customer support
Make purchasing dead easy
@HeadOfficeHub | facebook.com/headofficehub
MEASURE
ROI is your new best friendMost important metrics:
Traffic to websiteSEO – social proof in SERPS
Conversion ratesDonations
@HeadOfficeHub | facebook.com/headofficehub
LET’S STAY CONNECTED!
Lucy [email protected]
@LucyPerryCEOFacebook.com/
DrCatherineHamlin
@HeadOfficeHub | facebook.com/headofficehub