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1 billion
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smartphone
>mobile
desktop
We help funeral homes capture business online
• Founded in 2008
• First Social Media Marketing Company in Funeral Service
• Trusted by 500+ Firms
• Proprietary Software
Reach
Offer
Nurture
Convert
Marketing Funnel
Marketing Funnel
community online
a lead magnet
automatically
electronicallyConvert
Reach
Offer
Nurture
Marketing Funnel
community onlineReach
Offer
Nurturea lead magnet
automatically
electronicallyConvert
Take it slow!
obituariesmay or many not be a good idea
engagingcontentpost on a regular basis
keep itpersonalto tell your story
inform &educatewith links and tips
tootyour hornfor social validation
videosget the most reach
currenteventsstay on top of the relevant news
reply tocommentsto generate discussion
boost your poststo maximize your exposure
What % of Fans See Your Post?
A: 75%B: 40%C: 15%D: 5%
Boost it!
How to get crazy reach!
4,560 $0.001unique people reached per person reached
Marketing Funnel
community onlineReach
Offer
Nurturea lead magnet
automatically
electronicallyConvert
To sell on Facebook you should never sell on Facebook
OfferLead Magnets
• Living Will • Poems• Donations• Events• Webinars• eBooks• Coupons• Giveaways
OfferLead Magnets
Marketing Funnel
community onlineReach
Offer
Nurturea lead magnet
automatically
electronicallyConvert
NurtureAutomatically
Here’s the offer. Enjoy!
Benefits of Planning Ahead
Testimonials
Next Steps: Click here to get started
Let’s do this. When can I call?
Marketing Funnel
community onlineReach
Offer
Nurturea lead magnet
automatically
electronicallyConvert
Improve Your Conversion
• Planning Reminders
11/8/16 48
FunnelExamples
• Planning Reminders
11/8/16 49
FunnelExamples
Certificate of Credit
Here’s the offer. Enjoy!
Benefits of Planning Ahead
Testimonials
Next Steps: Click here to get started
Let’s do this. When can I call?
• Planning Reminders
11/8/16 53
FunnelExamples
Planning Reminders
$6.13/lead!
• Planning Reminders
11/8/16 57
FunnelExamples
Grief Support
$2.73/lead!
11/8/16
Top Tools to Use
Email Marketing
All of the above
Landing Pages
11/8/16 61
Reviewand next steps
1. Technology is changing the world
2. Adapt or Die3. Setup a Sales Funnel4. Automate it all5. Free stuff
1. Full Presentation2. Facebook Posts3. Funnel Interactive Demo4. Best times/days to post
