FACEBOOK Introduction

INTRODUCTION

• Facebook is one of most popular social networking website in the world. As obvious, it allows its users to connect with each other from any corner of the world.

• People on facebook can share their ideas with each other, update their photos, videos, can create a page about anything like a product, a company, a fan page etc.

• Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends“. Till yet, facebook is the most popular social networking website with total no visitors crossing 1 billion mark.

HISTORY

• Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

• Was initially limited only to the students of Harvard University.

• The original name given by its developers was “Facemash”, in which users were asked to compare the two persons images and tell which one is “hotter”. According to statistics, Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.

• On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.

Cont…• A January 2009 Compete.com study ranked Facebook the most

used social networking service by worldwide monthly active users. Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?“

• On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.

• In late 2007, Facebook had 100,000 business pages (pages which allowed companies to promote themselves and attract customers).

• In 2012, Facebook was valued at $104 billion, and by January 2014 its market capitalization had risen to over $134 billion.

WHY FACEBOOK IS SO POPULAR• Facebook is the biggest: Facebook has the most users of any

social network at over 1 billion . This is unprecedented and makes it a very powerful global network. Being the biggest means also means that most of your friends are already on Facebook so  moving to another social network means you will have to leave them behind.

• Time Spent on Facebook: In the US, people spend 6:33 hours per month on Facebook.  Tumblr comes in second at 1:38 and Pinterest at 1:17 hours per month, but only has a little over 11% of Facebook’s worldwide user count.  Much of that time spent on Facebook is not just passively consuming content, but also sharing and re-sharing it too.

Cont…• Everything Feeds Into Facebook: Most everything else you use

in social media can feed into your Facebook account.  Instagram photos, Pinterest pins, and Foursquare check-ins, just to name a few.  You can also configure Twitter to also post to your Facebook timeline every time you tweet for an extra exposure kick.

• People Get Emotional About Facebook: People have a love/hate relationship with Facebook.  They use it all day and every day.  And they also scream out when see a new feature or change.  But they always seem to get over it and come back stronger than ever.  The high level of emotion that Facebook instills in its users keeps them engaged.

Cont…

• Photo Sharing was the Big Deal in 2012: Posting photos, Liking, commenting, and re-sharing them seems to be the most popular activity of the most popular people.  You know who is popular because their photos and shares show up in your feed the most and vice versa.  With Facebook’s acquisition of Instagram, photo sharing is bound to grow.  Competition from Pinterest with its popularity is bound to keep Facebook on their toes. 

SOME AMAZING FACTS ABOUT FACEBOOK• In 2007, Facebook underwent a major homepage redesign

which replaced a man’s partly obscured face behind a cloud of binary code. But, who was the mystery “Facebook guy”? David Kirkpatrick revealed in his book The Facebook Effect that the image is actually a manipulated photo of legendary actor Al Pacino. The effect was created by a friend and classmate of Mark Zuckerberg.

• When Facebook began selling stock to the public and trading on the NASDAQ on May 18, 2012, its shares were priced at $38, which meant the company was valued at over $100 billion. It also meant that Facebook was worth more than eBay, Yahoo, Groupon, LinkedIn, Netflix, IAC, AOL, Zynga and Pandora… combined.

Cont…• Napster co-founder Sean Parker transitioned Facebook from a

college project into an actual company. As dramatized in the 2010 film The Social Network, Parker changed the site’s name from Thefacebook.com by acquiring the domain Facebook.com for $200,000. Furthermore, it was Parker who insisted that the site add its most popular feature: photo sharing.

• Who’s on Facebook? 42% of users are male, however, the site is more gender neutral than Pinterest and Google +. About 75% of all U.S. Internet users have had some sort of college education. 73% of users in the U.S. have incomes above $75,000 (compared to 17% on Twitter, and 13% on Pinterest).

Cont…• As of September, 2013 the percentage of 15-34 year olds on

Facebook are 66%. Interestingly, 45% of internet users who are 65 years or older are also on Facebook. And, don’t be embarrassed if you’re Facebook friends with your parents; 70% of users are friends with their parents.

• And this one is hilarious!!.Every morning when they wake up, 48% of 18-34 year olds check their Facebook account. 28% of that demographic actually check Facebook before they even get out of bed.

• Users are exposed to 1500 pieces of potential content every day.

FACEBOOK AND SEO• Can you link up these two with each other? Can it (facebook)

help in SEO? SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That’s easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independent social signals to enrich its search engine results.

• But Google also evaluates public data from Twitter and Facebook, if they can use it these informations to increase the quality of its search engine result pages.

Cont…

• But, The new Graph Search made a change. It provides several possibilities to be found better on Facebook and it may bring another search engine back into serious business.

• So, keep these tips in your mind while linking up facebook with your SEO strategy,

• Facebook Graph Search becomes relevant: Don’t forget: the profile of a Facebook page should be as much detailed as possible if you want a good performance. All relevant information must be available. This is very useful for targeted searches. In addition, Facebook users generally like to inform themselves. The more interesting content you can provide about you or your company, the better.

Cont…• Benefits for Local Businesses: Facebook is not only a

worldwide and huge network, it has also strong local connections. In plain language: many companies which operate only locally and not necessarily global or nationwide, are on Facebook. These companies are dependent on social interactions with local references. It is therefore useful to make sure that they provide a way for local customers to check in via Facebook. Thus the Facebook page should also be a Facebook place

• Graph Search Can be an Alternative to Google: All this of course causes work, but in the long term it can be worthwhile. Although the new Graph Search for many is still not available, it represents a real alternative to Google search, alone due to the mass of data which Facebook has.

THANK YOUwww.twitter.com/Spiderswatch

www.pinterest.com/spiderswatch

Spiders Watch TechnologiesB-102, First Floor, Sec - 63Noida, Pin – 201301Delhi NCR, IndiaBoard Lines: +91-120-4115588Email : info@spiderswatch.com

Registered Address :

www.linkedin.com/company/spiders-watch

www.facebook.com/spiderswatchtechnologies