FB Ad Secrets - The Office Pile

Social Media Marketing…Can You Relate?

I Want YOU To Feel LIKE THIS!

Why listen to ME?

I LIVE AND BREATHE ONLINE

MARKETING FOR A LIVING!

I Regularly Train w/The Country’s

TOP Social Media Experts: Valerie

Shoopman, Natalie Sisson, Nick

Unsworth, and Mari Smith (Photo),

Who Was Named A Top Ten Influencer

in Social Media by Forbes Magazine.

Valerie Shoopman is my Facebook Mentor

She Co-Authored The #1 Amazon Bestseller

“The Book on Facebook Marketing”

Why Facebook? 1.28 BILLION Monthly, Active FB Users

728 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

FACEBOOK Has Almost 7x The Engagement As Twitter

Average Time Spent On Facebook is 20 Min Per Visit

FB Advertising Is Still Accessible To Small Businesses

(Sources: Facebook.com, BusinessInsider.com, TheNextWeb.com, Marigold Marketing Group)

Why Facebook?

HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?

Why Facebook?


FACEBOOK Has The Most DEVELOPED Targeted Advertising

Tools On The Planet!

Why Facebook?


FACEBOOK Has THE Most DEVELOPED Targeted Advertising

Tools On The Planet!

(They’ve been around longer, have OODLES OF CASH, and they have spent time and money perfecting it.)

Today, You’ll Learn…

3 Important Tweaks You NEED To Do ASAP on Your Facebook Business Page

How To Increase Your Business’ Exposure FREE! (Who Loves FREE?)

Online Networking Technique To Make Your Friends/Family Come To YOU for Services (and NOT Your Competition)

The “Secret Sauce” to EFFECTIVE and LOW-COST Facebook Ads

How To Generate Actual Leads on FB/Social Media

What You NEED TO Know To Stay COMPLIANT/RECENT CHANGES.

3 Important Tweaks To Your Biz FB Page

Profile Picture

Cover Photo

Timeline/Posting


1) Profile Picture

Bold Picture/Logo

Should be legible when tiny

NO WORDS/TEXT





2) Cover Photo

Attention Capturing Photo

Your Online Welcome Mat

20% or Less Text


2) Cover Photo


2) Cover Photo


3) Page Posting

VALUABLE CONTENT

Once/Day (Plus Ad Boost)

No Promoting. Tell Stories.

Increase Exposure (FREE) Without Being Annoying

INTERACT with friends on your personal profile



When you do ANYTHING memorable for anyone, ask that they post about it



When you do ANYTHING memorable for anyone, ask that they post about it

Post ONLY VALUABLE CONTENT on your Biz Page and share it with friends on your Personal Profile And Solve

Industry Problems Friends/Family Ask About

Ensure Your Friends/Family Keep YOUR Business In Mind

INTERACT with friends/family on your personal profile



Be a GOOD FRIEND/CITIZEN (This is Social Media, after all)




Do basic things: “LIKE” their announcements, Comment to say “Congrats” or “Thank You”





Post GENUINE COMMENTS on their profile…For no reason (Random act of kindness)





Post GENUINE COMMENTS on their profile…For no reason (Random act of kindness)

Wish them a HAPPY BIRTHDAY or Anniversary

The “Secret Sauce” To EFFECTIVE, Low-Cost FB Ads

Has ANYONE Here EVER PLACED An Ad and Gotten NO RETURN?

(Feel like you’re throwing money in a BLACK HOLE)



T-I-P Method


T-I-P Method

Targeting Your Audience


T-I-P Method


Image (Photo/Graphic)


T-I-P Method


Image (Photo/Graphic)

Copy (aka Text Use In Ad)

Example of TIP Method

BASED ON RESEARCH

DONE ON AUDIENCE

THIS AD WAS SHOWN TO:

- WOMEN, 30yrs +

- HOMEOWNERS

- Some College

- Zip Codes Near Realtor

So…HOW do you make MONEY from Facebook?

So…HOW do you make MONEY from Facebook?

FACEBOOK Funnel Conversion Strategy






Example of Conversion Strategy

THE FACEBOOK AD


THE WEBSITE LEADPAGE


LEAD/SALE ARRIVES

VIA EMAIL


LEADS Keep Pouring

To Your Inbox!

CRITICAL: Stay Compliant With Facebook

Per FB’s Terms & Conditions, Facebook can SHUT DOWN…Any Business Page or Profile…at any time for ANY REASON!

TWO RECENT ANNOUNCEMENTS:

1) FB will not allow posts to get any reach if they are promotional in any way (i.e. “Buy Now”, “Get Your FREE…”, “Check Out Our New…”). You MUST “Pay To Play”.

2) Facebook is now giving all ads “Relevancy Scores”. The more “relevant” an ad is, the lower the costs of that ad will be. The more “Spammy/Sales-y” it is…The more you will

pay for that ad to be seen.

WHAT YOU NEED TO KNOW TO KEEP YOUR FB PAGE COMPLIANT

Be able to “back up” your promises (i.e. No “get rich quick” posts, no inflated results, no before and after photos, no “lose belly fat or lost weight quick” posts, etc…)

All images MUST CONTAIN 20% or Less Text in order to be promoted

Pages cannot advertise any tobacco products, anything related to gambling, or alcohol to anyone under 21 (You can put age restrictions on your page to protect your

business)

No CLICK BAITING. Your links must lead to pages related to what you posted/promoted on Facebook. Your page is graded based on the time traffic spends on the websites you post about. Example: “You’ll NEVER believe what this woman did…”,

“CLICK HERE to see how this boy reacted…”,

I LOVE OVER-DELIVERING: 3 MORE QUICK FB AD SECRETS

1) To Build The Number of LIKES on Your Page FOR LITERALLY PENNIES EACH…

CREATE A “LIKE” AD for $10/Day, Target Your Ideal Audience, Use A Great Photo That Creates a Mental/Emotional

Connection and…

USE THIS PHRASE in YOUR AD:

“LIKE If You LOVE __________”

Two Men And A Truck

Durant’s

EXTRA FB AD SECRET

2) If You Use The “BOOST POST” Button, You Must Run The Boost Post for a Minimum of 3 Days to Be Successful.

3 FB AD SECRETS

3) Mari’s “BEST PRACTICES”…BUT PAY ATTENTION TO YOUR OWN PAGE’S RHYTHM

-BEST DAYS OF THE WEEK TO POST: Thurs + Fri

-BEST TIME OF DAY: Just after lunch

-BEST TYPES OF CONTENT: VIDEOS, Photos, Questions, Short Posts (90 Characters or less), Plain Status Updates, Linked Articles

-OFFER FREE INFORMATION TO HELP YOUR AUDIENCE SOLVE A PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience)

-*BUT TEST THESE FOR YOURSELF on YOUR PAGE!

FINAL THOUGHTS

IF YOU REMEMBER NOTHING ELSE TODAY:

-SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING, and LISTENING as opposed to PREACHING.

-ALWAYS BE THINKING OF WAYS TO OFFER YOUR AUDIENCE VALUE, AS OPPOSED TO HOW YOU CAN GET THEM TO BUY SOMETHING. THEY WILL BUY FROM

YOU, AFTER YOU EARN TRUST.

Mari ConnorSocial Media Money [email protected]

REVIEW THIS SLIDESHOW: www.slideshare.net/MariConnor

ONLINE COACHING

EMPLOYEE TRAINING

DONE-FOR-YOU PACKAGES

http://www.slideshare.net/MariConnor

