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THE FIGHT CLUB NETWORKS
WE DON’T TALK ABOUT FIGHT CLUB NETWORKS
@THENEXTWAVE
‣ What are they like? ‣ Demographics and psychographics are a great start, but connecting online means knowing them on a personal level.
Create a persona for your ideal reader. What’s their life like?
‣ Why are they here? ‣ What do they think they’re going to get out of your site? Why did they come here?
‣ What keeps them up at night? ‣ Everyone has a fear, a pain point, a thorn in the side. Let your visitors know you empathize, and offer a solution.
‣ How can you solve their problem? ‣ What’s in it for the them? How are you going to make their lives better?
‣ What do you want them to do? ‣ Answer the question “so what?”—and make sure there’s clear action for your visitor to take.
‣ How can you best reach them? ‣ People vary in how they receive information. Some like video,white papers, diagrams, some like lolcats.
‣ How might they resist? ‣ What keeps them from buying in? Is it your inexperience, your size, your reputation.
adapted from © duarte.com 2008
SEVEN QUESTIONS TO ANSWER ABOUT YOUR AUDIENCE:
WHY IS YOUR BUSINESS ON SOCIAL MEDIA?
FAME. FORTUNE.BEING FOUND!
TO BUILD RELATIONSHIPS
(LOTS OF THEM)
NOTICE I DIDN’T SAY TO GET THESE:
Tyler Durden: The things you own end up owning you.
@THENEXTWAVE
the expected networks:
SOCIAL MEDIA MEANS BEING SOCIAL
ENGAGEMENT
FIGHT CLUB NETWORKS DEFINED:
@THENEXTWAVE
Building connections that are seemingly 1-to-1, that are typically regulated by the community - not the “network”
METRICS‣ OPENS ‣ CLICKS (ACTIONS) ‣ SHARES ‣ QUESTIONS ‣ VISITS ( INCLUDING IRL) ‣ PURCHASES
IT’S ALL ABOUT COLLECTING AND ANALYZING DATA
FEEDBACK LOOP
MESSAGE
CUSTOMER
ACTION
RECORD/REACT
[NEW]
Tyler Durden: Sticking feathers up your butt does not make you a chicken.
@THENEXTWAVE
USING SOCIAL MEDIA BECAUSE IT’S WHAT EVERYONE ELSE IS DOING IS NOT ONLY A BAD STRATEGY, IT’S A DANGEROUS ONE.
DIGITAL SHARECROPPING
BUILD YOUR OWN NETWORK
THE FIGHT CLUB NETWORKS
TYPES OF NETWORKS▸ SOCIAL
▸ COMMERCIAL
▸ SPECIAL INTEREST
▸ GEO-SPECIFIC
▸ FORCED
▸ OPEN/CLOSED
▸ ANONYMOUS
NETWORKS GALORE
ELLO
BLOGGER REDDIT+ MEDIUM MEERKAT PERISCOPE YIK YAK
SNAPCHAT
FLEEK/MOJO
VIMEO VINE
WORDPRESS
TUMBLR FLICKRPINTERESTYOUTUBEINSTAGRAMLINKEDINGOOGLE+TWITTERFACEBOOK
DIGG IMDB STUMBLEUPON
EBAY AMAZON QUORA XBOX PLAYSTATION
THE FIGHT CLUB NETWORKS
MANAGING FIGHT CLUB NETWORKS
▸ Social dashboards don’t work/exist for them
▸ Employees must be trained and trusted
▸ Accounts should belong to the business
▸ Always a conversation, not a sales pitch
▸ Respect the community
CASE STUDY
RESTAURANT NEAR UD
▸ Normal marketing- FB, Twitter, YouTube, Google local
▸ Review sites: Yelp, TripAdvisor
▸ Site- has menu, contact, hours, coupons, hiring info
▸ Has an affinity program via text and email
CASE STUDYRESTAURANT NEAR UD
BEING “BIG BROTHERISH” WILL BE YOUR NUMBER
ONE OBSTACLE
CASE STUDY
Accessory for a professional camera
CONVENTIONAL CHANNELS+
RETAIL CHANNELS
FIGHT CLUB #hijack @hijack
THE FIGHT CLUB NETWORKS
IF SOCIAL NETWORKS ARE YOUR THING
▸ Survey customers on what networks/apps they use
▸ Be prepared to share more than just “business” on them
▸ Have some way of tracking conversions/connections
▸ Convert connections into customers
THE REAL GLUE?
CRMMARKETING
AUTOMATIONBUT THAT’S A WHOLE OTHER PREZO
FIGHT CLUB
@THENEXTWAVE
Is a movie about a guy talking to himself.
Don’t be that guy.
THANK YOU
@THENEXTWAVE
QUESTIONS?
WWW.THENEXTWAVE.BIZ 937.228.4433