This is a presentation that explains the Filemobile user-generated news solution. Organizations are using this internally and externally to capture, curate and publish user-generated content (photos/videos) into their news room workflow.
2. About Filemobile!SaaS based Social Marketing Suite!Launched
in excess of 4,000 apps!Partners: Brightcove & North
Plains!Based in TorontoDigital Media Gannett Wall Street Journal
Hearst TV Bell Media Disney /ABC Fox News Hearst TV CBC The Weather
Network Scientific American BAFTA Active NetworkDigital Marketing
Honda Ben and Jerrys Life is Good Campbells Tim Hortons Colgate
Lorna Jane JC Penney Columbia Sportswear Schneider's Maple Leaf
Foods Fisher-PriceAgencies BBDO Taxi Fluid Rain 43! Full House
Interactive! Brandre Marketing! Jet Cooper! 70 Mainstreet! Draft
FCB! Publicis Canada! Pixel Pusher! Y&R Inc!Filemobile is best
in class at user-generated content - GannettPropriety &
Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 3. The Challenge: News is real-time now. You cant
be everywhere. Rich Media is expensive to produce or
license.Propriety & Confidential - Copyright 2013 Filemobile
Inc.USER-GENERATED NEWS@filemobile 4. The Opportunity2013 Propriety
& Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 5. User-Generated News: The SolutionPeople want to
give you their photos and videos Propriety & Confidential -
Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 6.
Filemobile Platform Overview The Four
PillarsGather.Curate.Publish.Amplify.Propriety & Confidential -
Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 7.
User-Generated News Platform Features Media Factory provides a
cross-platform suite of productsHub - Community Spokes Widgets
Social Feeds Mobile Push to BroadcastPropriety & Confidential -
Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 8.
Filemobile user-generated news solution See your audience in
real-time and ask for contentThe goal is to get dots on a map
Propriety & Confidential - Copyright 2013 Filemobile
Inc.USER-GENERATED NEWS@filemobile 9. Types of UGC Content BORROWED
CONTENT# Your hashtagOWNED CONTENT ! Your Program ! Your terms of
use ! Uploaded to you ! Your communityPropriety & Confidential
- Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 10.
Flexible: How we deliver the solution: APIs & SDKs: C O M P L E
X I T YMedia FactoryFully documented, allow for custom application
for any device or integration in any systemTemplate: Create web
apps fast with our component libraryWhite Label: Complete turnkey
web and mobile appsWidgets: Web iframe drop and goTIME TO DEPLOY
Propriety & Confidential - Copyright 2013 Filemobile
Inc.USER-GENERATED NEWS@filemobile 11. Tips for geing beer UGC News
! Ask for it at the source: Mobile app ! Curate Give audience
assignments ! Geographic push notifications ! Want content? Ask for
it a lot ! Integrate into existing infrastructure ! Build a
community ! Promote good content by using it ! Promote contributors
@twitter handle ! Gamification Propriety & Confidential -
Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 12.
UGC News Case StudiesPropriety & Confidential - Copyright 2013
Filemobile Inc.USER-GENERATED NEWS@filemobile 13. Case Study: CTV
MyNews ! !Type: Gamification of citizen journalism Client: CTV
MyNews!Info: TV / Web audience at CTV is asked to send in
photos/videos to be integrated into the CTV MyNews experience.
MyNews has 45,000 users and has driven over 14 million
page/views.!Contributors are engaged in a gamified citizen
journalism hub. Points and Badges are awarded depending on the
value of the content that is contributed. The top award is for
videos that are broadcast on TV.!CTV MyNews ExamplePropriety &
Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 14. Case Study: CBC Alberta Floods!
Type:Upload/Gallery Widget ! 654 photo + ! 84 video uploads in 24
hours ! 1 million u/v in 1 widget ! 2.5 million p/v ! 15 videos
used in broadcast ! CBC Widget ExamplePropriety & Confidential
- Copyright 2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 15.
Case Study Ganne !API: UGC Upload/Moderate/Publish!Integrated
across 100+ Local websites.!API provides Gannett with freedom to
integrate into their CMS and Broadcasting systems.!Over 200 million
u/v have access to UGC functionality.!Integrated with Brightcove
Video Cloud.!Images and Video uploaded to specific themes and
categories drive page views inside slideshows.!USA Today launching
in the next rollout.!URL: Various Sites.Propriety &
Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 16. Case Study The Wall Street Journal !Widgets
& Native Apps Internal Use-Case!The Wall Street Journal is
using Filemobile to!capture, curate and publish content from its
1,000 photo journalists. !This team will use a native app and
desktop (adaptive widgets).!App is deployed via BtoB Apple Store
rather than public app store.!Curation in Media Factory.!Publishing
to their CMS/MAM.Propriety & Confidential - Copyright 2013
Filemobile Inc.USER-GENERATED NEWS@filemobile 17. Case Study The
Weather Network !API: Cross Platform Implementation UGC Submission
promotion every 10 min on TV.!15 million u/v per month
[comScore].!Cross-platform implementation using APIs.!Powering all
photos and videos.!Powering video w/ pre-roll /
lower-thirds.!User-generated photos / videos.!Geo-filtering on
10,000 cities.!Push to Broadcast, Pull from Broadcast.!Mobile /
Tablet / Desktop applications(s) for uploading and display.!The
Weather Network Example!Propriety & Confidential - Copyright
2013 Filemobile Inc.USER-GENERATED NEWS@filemobile 18. Case Study
FOX News uReport !User-Generated News!Producer initiated
assignments for Fox Audience.!Microsite and Mobile app provide a
cross platform experience for the Fox Audience.!UGC video can be
published to broadcast servers.!Fox News ExamplePropriety &
Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 19. Demo: Widgets, Mobile & Community
featuresPropriety & Confidential - Copyright 2013 Filemobile
Inc.USER-GENERATED NEWS@filemobile 20. Platform Key Stats !
Deployed in : Canada, USA, Australia & Europe (Q1/2014) ! Over
50,000,000 unique visitors per month* ! Over 4 million user
sessions per day ! 100 + million API calls per month ! 150,000
photos / videos uploaded per month ! 25,000 comments per month !
Over 5 million registered users ! Over 10,000,000 media items
uploaded ! 20 million + media views per month * Including % of
pages on sites/applications that have our functionalityPropriety
& Confidential - Copyright 2013 Filemobile Inc.USER-GENERATED
NEWS@filemobile 21. Thanks@lemobile www.lemobile.com
blog.lemobile.comPropriety & Confidential - Copyright 2013
Filemobile Inc.USER-GENERATED NEWS@filemobile
