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IN FACT…There are 5 QUESTIONS you need to ask yourself
to help you understand:
WHERE to start
WHAT to focus on
WHAT meaningful social media ROI looks like
In too many organisations, social media is not integrated with the current sales and marketing objectives
You run the risk of drawing attention to their dissatisfaction as you embark on a social media initiative.
Do different departments cooperate and collaborate to ensure that an action in one area generates an outcome that can be measured in another?
Or in other words,
if you post a tweet with a link to a landing page, can you see how that tweet contributed to referral traffic and the conversions on the landing page?
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4. What is your organization’s readiness to adopt social media and the associated
responsibilities and performance measurement processes?
• Are you clear on your objectives?
• Have you determined the current state of customer satisfaction?
• Have you aligned different business units and departments?
• Are the necessary processes and measurement capabilities in place?
• Have you identified and rallied a very willing group of people eager to take on this new challenge?
You will receive feedback from the market that will inform refinements and dramatic changes to your strategy.
• Photo slide 2+5: photo credit: https://www.flickr.com/photos/rosauraochoa/3256859352
• Photo slide 7: photo credit: https://www.flickr.com/photos/marfis75/9162122990/
• Photo slide 8+9 : photo credit: https://www.flickr.com/photos/rudolfgetel/7223477076/
• Photo slide 10: photo credit: https://www.flickr.com/photos/dominicspics/1135876473/
• Photo slide 11: photo credit: https://www.flickr.com/photos/jeyh/2698743188/
• Photo slide 14: photo credit: https://www.flickr.com/photos/bradhoc/7343762168/
• Photo slide 15: photo credit: https://www.flickr.com/photos/teegardin/5537894072/
• Photo slide 16: photo credit: https://www.flickr.com/photos/17258892@N05/2588347668/
• Photo slide 18: photo credit: https://www.flickr.com/photos/proimos/4199675334/
• Photo slide 20: photo credit: https://www.flickr.com/photos/bu7amd/3504462264/
• Photo slide 21; photo credit: https://www.flickr.com/photos/paulgi/280789933/