Fun with Social Media Update your IT Skills

Swipe Festival

Twitter

Twitter

TRENDS

ME

Misc

Twitter Main

Twitter

• @ - Twitter Handle

• # - opening the debate

@ and # in action

Favouriting & Retweeting

Snapchat

Snapchat

Snapchat

Snapchat

Facebook

Facebook

Facebook

Profile vs. Page

• Profile– Personal timeline

– Non commercial

• Page– Organisations and businesses

– Not a separate account

Tools

• Facebook Insights• Hootsuite• Post Planner

Facebook Insights

• Provides measurements of your pages performance

• See how people interact and discover your posts

• Provide information to better reach your audience

• Demographic data

• Allows you post on multiple social media sites at the same time

• Compiles analytics for all your social media accounts in the one place

• Schedule messages to post automatically

Hootsuite

Posting

Posting

• What works best?– Typically visual content is most popular but it

depends on your demographic

• When to post?– Experiment with different times to see what

works best

• Use Insights to track what content and at what time your post gets most engagement

Posting

• Why?– Why is your organisation on Facebook

• What?– What are your goals you are trying achieve?

• Who?– Who are you trying to reach?

Thank you for listening!