Get Started on Social6 Tips for

Success

In the beginning

There was one way to reach audiences

Traditional media

Where a few spoke for many

But the dog days are over

Traditional media is changing

• “ N e w s p a p e r

re p o r t e r ” i s a n

e n d a n g e re d j o b

Traditional media is changing

• Pr i n t m a g a z i n e s

g o d i g i t a l – o r o u t

o f b u s i n e s s

Traditional media is changing

• Fre e l a n c e

re p o r t i n g * m i g h t *

p a y $ 6 p e r d a y

Seriously

But a new player has emerged

Social media

Traditional media infl uences people

Now, anyone with Internet can

Think no one cares about your expertise?

Think again

Social media is your oyster

But where do you begin?

We want to achieve this…

…but it can feel like this

So which platforms should you use?

Go where your audience is

“Fight social media

overwhelm by keeping it SIMPLE;”

-Mike Gingerich Co -Founder , Tabs i te

“don’t be on every social

network – only where

your audience spends lots of time and help

them.”-Mike Gingerich Co -Founder , Tabs i te

Here’s how to get going

Step 1

Answer the “Why”

We use social for diff erent reasons

• S h a re p re s s

re l e a s e s

• Pu b l i s h b l o g s

• G e t n e w c u s t o m e r s

Before you ask how to use social

Answer why you need to use it

Social is a tool – not a strategy

Step 2

Defi ne Your Vision

Let’s say you work in health care

And want to infl uence sentiment

Vision: A trending # among voters in your region

“Pick one network and

do it well fi rst.”

- Jul ia Campbell J Campbe l l Soc ia l

Marke t ing

Step 3

Defi ne Your Goals

Goals are how you achieve your vision

Goals should be

• M e a s u r a b l e

• Ac h i e v a b l e

• E a s y t o t r a c k

Goal: Get new blog readers

Metric: 20k inbound readers from Twitter in H1

This metric keeps you on track

Step 4

Know What Works

Every platform is diff erent

Research content in your nicheThen, fi nd out

• W h e re i t i s b e i n g

s h a re d

• W h o i s s h a r i n g i t

• H o w t o re a c h t h o s e

u s e r s

Post to Facebook

• 5 - 1 0 t i m e s p e r w e e k

Post to Twitter

• 5 t i m e s p e r d a y

( p e r s o n )

• 3 0 t i m e s p e r d a y

( b r a n d )

Post to LinkedIn

• 1 t i m e p e r w e e k d a y

48 hours-Time it takes

for a brand video to reach its

mass audience

“Study your competition and watch where they

participate.”

-Mike Stelzner Founder , Soc ia l Med ia Examine r

Step 5

Be Patient

Success does not come overnight

It comes through

• Pa t i e n c e

• Pe r s e v e r a n c e

• Tr i a l a n d e r ro r

“The price of success is

failure after failure after

failure.”-Rand Fishkin

CEO, Moz

Step 6

Be a Student

Social platforms change constantly

So never stop reading & learning

Inbound Marketing

• H u b s p o t –

w w w. h u b s p o t . c o m

Data and Metrics

• K I S S m e t r i c s -

b l o g . k i s s m e t r i c s . c

o m

SEO

• M o z - h t t p s : / / m o z . c o m /

b l o g

And remember…

“You’re not gonna break

stuff , just get started!”

- Joey C C rea to r ,

GoodMorn ingG louces te r

L a u ren M a ff eo-

a b o u t . m e / La u ren M a ff eo LS E

Happy Sharing!

@LaurenMaff eo