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How can you develop an employer branding strategy and deliver it through social media channels and where are the pitfalls?
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Passion for our environment-
Recruiting & Employer Branding for Generation Y
Presentation at the Cooperative State University Baden Württemberg Mannheim,(DHBW Mannheim), 4th of December, 2013
Green Technology Staffing
Passion for our environment
Green EconomyGreen Technology
CleanTechEnergiewende
Energy EfficiencyIndustrial GreenTech
Smart GridEmobility
....
2
In what business are we in?
... save the world
Green Technology Staffing
Passion for our environment3
Why do we work?
... to activate people for Green Technologywithout them - the GREEN ECONOMY won‘t happen
Green Technology Staffing
Passion for our environment4
In what business are YOU in?
... energy efficient!
Connect the world...
Green Technology Staffing
Passion for our environment5
Will the
Shareconomy change Recruiting in the future??
Green Technology Staffing
Passion for our environment6
Generation Y?
Generation Y / Millennialsand
Digital Natives
Green Technology Staffing
Passion for our environment7
Expectations
Responsibility /Intrapreneurship
work life balanceEmployer Brand
Career chances
Security
Innovation
How long?
Recognition & Social acceptance
Green Technology Staffing
Passion for our environment8
Recognition?
Green Technology Staffing
Passion for our environment9
Corporate Values
Employer Brand
- Corporate Values
Responsibility /Intrapreneurship
work life balance
Career chances
SecurityInnovation
How long?
Recognition & Social acceptance
Green Technology Staffing
Passion for our environment
Brand vs. Employer Brand
Green Technology Staffing
Passion for our environment11
Cross Media Branding✓ Authenticity - Content✓ Cross Media Integration✓ Responsiveness✓ With real User Feedback
Green Technology Staffing
Passion for our environment12
ambitious content?
Green Technology Staffing
Passion for our environment13
Recruiting 2.0
„traditional“ eRecruiting
- JobboardsMonster.de, Stepstone, ...(>5.000)
- Meta job search engines Indeed, Jobrapido, kimeta, jooble, jobisjob ...
proaktive Recruiting in
Social Networks
- Xing- LinkedIN
Green Technology Staffing
Passion for our environment14
Recruiting 3.0
Power of Referrals- Employee Referral Programs Jobvite, MeshHire, ZALP, ZAO, WHIZPER...
- Crowd Recruiting Crowdhunter, yes2talent, Jobcrowd, SL8Z, HiveJobs
Social Media Recruiting
FacebookTwitter
Google+PinterestYouTubeWhatsApp
...
Green Technology Staffing
Passion for our environment15
Essence
- build a solid fundament - do the right things - do things right
- step by step- You cannot service all channels within one day
- get familiar with the channel before sending sth.
Green Technology Staffing
Passion for our environment16
www.GreenTechStaff.dewww.workinGreen.deEmail: [email protected]
Change the future of our children
