Help-U-Close Agent Profi le Video SeminarWinter 2013

Jamie Steigerwald

VIDEO

& SO

CIAL MED

IA

ON

LINE VID

EO STATS

Video on WebsitesVisitors who view video stay 4x longerWebsites with videos are 53 times more likely

to receive a first page ranking on GoogleVideo boosts conversions up to 80%Increased email click-thought rate by 3 times.

Real Estate and Video73% of homeowners more likely to list with an

agent offering videoOnly 12% of agents have YouTube accounts.Video ads $0.05 - $1.00 per view vs. $4.00

per click on display ads

PAID VID

EO

Click-to PlayDisplay Network

InVideoLower 3rd

FREE on Your VideosIn-Search

YouTube SearchIn-Slate

Viewers choses 1 of 3 ads

In-DisplayShows on Watch Pages

In-Stream15 to 30 seconds

Ad TypesCPCCPMCPV

Ad Types

Display NetworkWebsites & BlogsRemarketing

YouTube

Ad Locations

CON

TENT ID

EAS

Agent Profiles Property Tours

Animoto.com ($5.00)Neighborhood ToursNeighbor InterviewsLocal Business ReviewsParks & Recreation

Dog ParksRent vs. Buy

Content IdeasLists

Before you buy…Reasons you should move to…Top Neighborhoods

Transaction ReportsMLS CMA’sAssociation NewsCAR Contract

VIDEO

HO

STING

ProHigher QualityMore ControlBetter SEONo AdsThumbnails

ConNot FreeLow Search

VimeoPRO2nd Largest SearchFREEAdvertising

ConLimited ControlCompetitionAdvertisingThumbnails

YouTube

VIDEO

DISTRIBU

TION

YouTubeGoogle PlacesVimeoDailyMotionMetacafeBlip.tvVeohMySpace

Video DistributionFacebookYelpFlickerPhotobucketBingBrightcoveViddlerSevenload

Use OneLoad.com or Kaltura.com

Include Video with Image LinksTest Headlines

Use Image CodesSample Headline:[VIDEO] Bank Owned Great Schools Way Under Value!► ◄

YOU

TUBE &

CRAIGSLIST

Craigslist

KeywordsIn FilenameIn TitleIn DescriptionTags

Link to your site include HTTP://Call To ActionInVideo AdCreate Playlists

VIDEO

SEO CH

ECKLIST

Video rich snippetsVideo SitemapNon-YouTubeKeywords300+ Words

Use Transcription1 Video Per Page

Your Website YouTube

SOCIAL M

EDIA AN

D VID

EO

Real Estate SitesZillowRealtor.comTrulia

Facebook Promoted PostsTwitter Promoted TweetsGoogle+

Social Media and Video

Vine (from Twitter)6 secondsDisplays in native Twitter appIdeas

WalkthroughsDesign (inside and out)Quick Tips

THANK YOU FOR ATTENDING

• Websites

• Blogs

• FaceBook

• Twitter

• YouTube

• Video’s

• Craigslist

• Search (SEO / SEM)

Jamie Steigerwald

jamie@swiftlead.com

949-954-0008