Embed Size (px)
DESCRIPTION
If you need help with using Social Media for your real estate business please contact me at 949-954-0008 or [email protected] or www.swiftlead.com.
Citation preview
Help-U-Close Social Media Marketi ng WorkshopWinter 2013
Jamie SteigerwaldMike Vardoulis
SOCIAL M
EDIA
WH
AT IS SOCIAL M
EDIA
What is Social MediaFacebook - I like Coffee
Google+ - I am a Google employee who drinks Coffee
LinkedIn - I am good at drinking Coffee
Yelp - I had a good experience with this Coffee
Twitter - I am drinking #Coffee
Pinterest – I have a collection of pictures and recipes of Coffee
YouTube - Watch me as I drink Coffee
Meetup - Let’s get together (in person) and drink Coffee
Quora - What is the difference between a Latte and a Macchiato?
Blogger - Here is an article about my love of Coffee
Craigslist - I have some Coffee for sale (or free)
Social ProofEngagementConversions
Why Use Social Media
InterviewsReviewsLocationsEventsRecreation & PastimesQ & A (Solicit and Find)
Content Ideas
ListsThings to see…Reasons you should move to…Deal of the Week
Polls
Awards, Giveaways, Contests, and Promotions
BLOG
S, FACEBOO
K, AND
GO
OG
LE+
300+ WordsInclude Images and Video
Link back to from other Social MediaLong answers to Q & A
Blogs
Neighborhood vs. PropertyUse Pages Not Personal ProfilesCreate Discussion
What/Where/Who” Is This?Polls
Facebook vs. Google+
Use Business AccountBoard Ideas
Kitchens, Master Bedrooms, Master Bathrooms, Curb Appeal, Design Ideas, Hobbies & PastimesDwell.com for ideas
TWITTER &
Instant ImpressionsListing, Open Houses, Showings, PreviewsInclude Pictures (twitpics.com)
Links back to all other Social Media ActivitiesFollow to be Followed
Include Video with Image LinksTest Headlines
Use Image CodesSample Headline:[VIDEO] Bank Owned Great Schools Way Under Value!► ◄
YOU
TUBE &
CRAIGSLIST
Agent Profile VideosScreen Cast
Market StatusProperty Videos
Animoto.com for less then $5.00
YouTube
Craigslist
1 Weekly Blog Posting5 Weekly Updates Between Facebook, Google+ & Pinterest1 Weekly Question Answered1 Monthly YouTube VideoTweet All the Above Plus All Real Estate Activities
OTH
ER SITES AND
FREQU
ENCY
Yelp.comLinkedIn.comMeetup.com
Other Sites
Minimum Frequency
ZILLOW
, REALTOR.CO
M, &
TRULIA
DO’sGet ReviewsAttach Yourself to Your ListingsEngage in the ForumsLink to Your Website or BlogAdd Video
Zillow, Realtor.com, and Trulia
DON’T DOShameless Self Promotion in ForumsArgue with Moderators Over Bad Reviews
Always Respond to Reviews Directly
UnresponsivenessIncomplete Profiles
EQU
ATOR TIPS
Limitations on “Favorite Real Estate AgentsLimitations on the Foreclosure ProcessAdvantages of Training and Certification
Equator Tips
THANK YOU FOR ATTENDING
• Websites
• Blogs
• YouTube
• Video’s
• Craigslist
• Search (SEO / SEM)
Jamie Steigerwald
949-954-0008
