Sports & Social Media

Passion grows when identity meets technology

#Blossom #Fontys@ralfvlieshout

Sports & Social Media

#1 Us, the normal people

Raise your hands….

People have always been competitive….

People have always been competitive….

People have always been competitive….

…for survival of the species

…to shape our identity

…to shape our identity

Tech comes into play…

1980 2006 2008 2012 20XX20141993 20152003 2007

68% of people share information on social media to tell who they are andwhat they are about

Zucks Law:

“The amount of stuff you share today is double the amount of stuff you shared a year ago and half the amount you will share a year from now. This relates to the same law in innovation and bandwidth”

Sharing = Data Data = Insight

Does technology, data and social media make us work-out

more?

Internal

motivation

External

motivation

2: The brands

Sharing = Data Data = Insight

They know all aboutyou!

And so can he!

50% of all TV relatedconversations on socialmedia are about sports

83% of sports fans will check socialmedia while watching a game on TV

63% will even browse social media while being at an actual game

Nike’s World Cup ad got 78 million views on YouTube…beforeit went on television

Real Time Marketing becoming a whole new marketing discipline

Real Time Marketing becoming a whole new marketing discipline

3 The Athlete

30 milion Twitter followers

100 milion Facebook followers

9 million Instagram followers

Makes him one of Europe’s biggest mediabrands

To wrap things up..

DATA

TECH

PLATFORM

PASSION