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How does your media product represent particular social groups?

How does your media product represent particular social groups?

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Genre and Target Audience.My music magazine is targeted towards young teenagers aged around 12-16 years of age. It consists of promoting new and current pop artists and is often used in mainstream campaigns such as adverts, parties and is even used as inspiration for clothing styles.

The pop genre tends to be full of life and is surrounded by high levels of creativity in terms of the actual music itself and the videos which accompany it. As my target audience is generally young teens, they are known to look for the latest trends, gossip and seek social stimulation; which is what my music magazine provides, as well as the genre itself.

Mise en Scene and Images.By selecting the outfits my ‘artist’ wore on the cover page shows how my music magazine projects the latest trends in fashion and helps to encourage young teens to read it. However it also represents my target audience as it includes the type of clothes they look for which is skirts, blouses, jeans, dyed hair and many other aspects. The social group I aim for are often known for seeking inspiration from celebrities and magazines as they believe that this will help them develop socially in life.

The kind of styles achieved here further support the type of urban aura my social group comes from. This is because many of the clothes can be brought from local clothing brands and often high-street stores, therefore suggests a middle class as they clothes are affordable and neither too expensive. The use of the brick wall with some graffiti on it in my cover image further shows an urbanised area instead of a higher class scene. This helps my target audience relate to the setting seen in the image and creates a personal attachment to the magazine.

Another key aspect of the image used is the fact that I included a race other than someone who may be Caucasian. This is because it challenges the stereotypical association of white people and pop and enables me to branch out and appeal to all kinds of ethnic groups.

Language.The use of language included in my magazine addresses young teens as it rejects any explicit content and overly formal language, however does not embrace slang terms as such as they are still quite young.

In modern society young teenagers are known to use informal texts and short sentences which are visible on my double page, as the answers are simplified to keep the attention of the young audience. On the other hand slang is not something which is encouraged in young people hence why I had rarely included it throughout my magazine.

Colour schemesThe colour schemes used throughout my music magazine tends to be white, pink and very little black for the texts. This is because the colour pink is often included in many aspects of young teenagers lives, majorly females. It represents the idea of being youthful, girly and fashionable which is one of the reasons why there was so much involvement within my magazine. The reasons for not including much black in my magazine is due to the fact that it is often linked to punk rock and ‘screamo’ music when excessively used. This is not the image I am trying to perceive and would seem as though I am directing my magazine towards ‘emo/scene’ type of people rather than people who listen to pop.

Future ImprovementsEven though I have paid a lot of attention in regards to adjusting my magazine in order to appeal to a particular social group, I feel as though I could have made more improvements to make it more professional. For example:

• Including thumbnails directed to social networks within my spreads. This is because they are increasingly making an impact on young teenagers lives; whether it is updating statuses or posting pictures of their days- it is seen as a necessity in modern society. Therefore by applying this in my magazine I would be able to create a personal connection to my target audience which is the younger generations (12-16 years) and would be representing how our current generation uses social media in everyday life.