How programmatic is transforming digital advertising

Matt Smith Media planning manager

@equimedia

The “age of programmatic”

A changing media landscape

Connected Audiences

Speed and adoption of growth

IAB Media Owner Sales Techniques 2014 Report

Rise of the machines?

The benefits of programmatic

Customised audience targeting

Relevance

Efficiency

Reach and scale

Measurement and optimisation

The age of programmatic

Technology

People Data

“Programmatic is defined as the harmonious relationship between human

insight, data and technology to serve relevant ads to users as they move

between various channels and touch points.”

Putting data at the heart of it

Think about your audience

Context is king!

Real-time improves relevance

A great example from Kit Kat

Programmatic premium

Quality content is important

Creative is important too

Another example from B&Q

Looking ahead: the growing role of

programmatic

Programmatic is expanding into other channels

Programmatic video in action

Programmatic ad spend is on the rise

IAB Media Owner Sales Techniques 2014 Report

Cross-channel view of the consumer

The programmatic age is here

Getting the balance right

Technology

People Data

“Programmatic is defined as the harmonious relationship between human

insight, data and technology to serve relevant ads to users as they move

between various channels and touch points.”

Any questions?