How To Create A Social Media Marketing Plan From Scratch?

IntroductionHave you ever gone for rock climbing? Orindulged in a dangerous sport? Don’tyou think these activities requires properplanning and preparation? The samegoes with your social media marketingactivities. It can go horribly wrong, if youdo not have a plan.

This presentation will help you to createa Plan, so that you can rule the socialmedia platforms and go past yourcompetitors.

How to Go About It?I like to think of this plan like a road trip to Las Vegas. Youknow, it’s a tough job to drive through harsh terrain, butthe end is so amazing, that you will forget all the painsthat you took while driving.

• Step 1: Choose the social networks

• Step 2: complete your profiles

• Step 3: Decide on your voice and tone

• Step 4: Choose your posting strategy

• Step 5: See insights and test your plan

• Step 6: Use automation and engage More audience

#1 Which social media sites you should use?

There are so many social mediasites these days, that one getsconfused, which one to use. Forall the products and services,Facebook and Twitter is a must.If you think, you haverequirements related to images,you can use Pinterest. EvenLinkedIn is a good platform toreach out to professionals andseek guidance from them.

#2 Fill Out Your Profiles Completely

One of your monthly checks regardingsocial media platforms should be to visiteach of our social media profiles andmake sure that our avatars, cover photos,bio, and profile info is up-to-date andcomplete. It’s a key part to our socialmedia audit. A completed profile showsprofessionalism, cohesive branding, anda signal to visitors that you’re seriousabout engaging.

#4 Decide On Your Voice and Tone

The temptation at this point might be tojump right in and start sharing. Just onemore step before you do. Your foray intosocial media will be more focused and moreon point if you come up with a voice andtone for your content right off the bat.

#5 Choose Your Posting Strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? The solid gold, ironclad answer on questions like these is:

• Photos average a 35% boost in Retweets

• Videos get a 28% boost

• Quotes get a 19% boost in Retweets

• Including a number receives a 17% bump in Retweets

• Hashtags receive a 16% boost

See Insights And Test Your Plan

The more you post, the more you’ll discoverwhich content, timing, and frequency is rightfor you.

How will you know? It’s best to get areporting tool. Most major social networkswill have basic analytics built into the site; it’sjust a little easier to seek and find thisinformation from an all-encompassingdashboard.

Use Automation And Engage More AudienceThe final piece of a social media marketing planinvolves having a system you can follow to helpyou stay on top of updates and engaged withyour community.

To start with, automate your updates. Toolslike Hootsuite and Klout allows you to create allthe content and updates that you want to, all atonce, and then place everything into a queue tobe sent out according to whatever schedule youchoose.

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