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How to get more out of Twitter for your business & career.
@iansanders
“What’s the one thing you want to get out of today’s workshop?”
Coming up
1.The essentials
2.What’s the point of being on Twitter?
3. Ian’s Ten Tips
4.Best practice/ worst practice
5.Q&A
The essentials
• 140 characters
• It’s up to you how you use it
• Like the Greek ‘Agora’, a town square. Multi-directional.
• One-to-one communication
• One-to-many communication
• RTs
• Hashtags
• DMs
• Photos and video as well as links
• Search
One-to-many
One-to-one
Hashtags
DM
“What’s the point?”
What’s the point?
• A shop window for your talents, your products, your services
• A place to build a tribe, engage with a community
• A way of building relationships with people, businesses and brands
• A platform to share your ideas
• A place to have conversations
• A place to share/ publish your content
5 stories from 7 years on Twitter
Tom
Dave
Ravi
Adrian
Ian’s Ten Tips
#1
Be interested. Follow interesting people.(peers, locals, clients, influencers, press, inspirers)
#2
Who’s your target audience?
Who are they?
Where are they?
#3
Two-way traffic.
Don’t just broadcast, have conversations.
#4
Live within the constraints of the platform.
#5
Look through the audience lens.
Make it human.
#6
Earn your follow.
Add value to your audience.
#7
Don’t sell, show and tell.
Show your work. Tell stories.
#8
Not sure what to tweet?Share your knowhow. Share valuable content.Ask questions.
#9
Twitter etiquette.Say thank you.Your digital footprint.Give attribution.
#10
What about the “I’m having a coffee” tweets?!
Let your personality in.
Be YOU!
Let’s look at some examples…
Q&A Time!
Suggested actions:
1. Make Twitter a habit (a good one!)
2. Make sure you tweet regularly (at least once a day?)
3. Increase your followers & who follows you
4. Share your knowhow/ give some advice
5. What does success look like? (analytics –good idea or bad?)
Thank you!
Website: iansanders.com
Twitter: @iansanders
