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Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.
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Making social media work for your brand
Created by Bailey Koharchick
Be on your toes.
● Timing.● Use cultural
references.● 3 C’S (clear,
concise, concrete).Created by
Bailey Koharchick
Just go with it.
● Be relatable.● Be funny.● Be engaging.
Created by
Bailey Koharchick
Prove your worth.
● Measure.● Your.● Efforts.
Created by
Bailey Koharchick
Know the trends
● Be aware of brand highs and lows.
● Do some research.
● Compare it to industry standards.
Created by
Bailey Koharchick
Quality, not quantity.
● Fanbase.● Content.● Interactions.
Created by
Bailey Koharchick
Check yo’self before...
● Don’t mix accounts.
● Check your content.
● “Boss check” it.Created by
Bailey Koharchick
Keep learning.
● Webinars.● Newsletters.● Other brands.
Created by
Bailey Koharchick
Participate in the convo.
● Join Tweetchats.● Follow influential
people.● Use appropriate
tags.Created by
Bailey Koharchick
Develop a personality.
● Brainstorm session.● Create a persona.● Be the brand.
Created by
Bailey Koharchick
Be responsive.
● You’re always on.● Get the right
resources.● Work with your CS
team.Created by
Bailey Koharchick
Be cool.
● Apologize.● Diffuse the
situation.● Have authority.
Created by
Bailey Koharchick
Make friends.
● Call on them.● Reciprocate.● Participate.
Created by
Bailey Koharchick
Be a human.
● Not a robot.● Build relationships.● Be friendly.
Created by
Bailey Koharchick
Know the rules
● Company values.● Competitors.● Buzzwords.
Created by
Bailey Koharchick
And also...
● Be gracious.● Give credit.● Use images.
Created by
Bailey Koharchick
ResourcesPeople to follow● @ScottAbel ● #SMgirlfriends● @DabneyPorte● @MariSmith● @JAltucher
Brands to learn from● BrightTalk● HubSpot● Mashable● TechCrunch
Tools to use● Hootsuite● SproutSocial● Twitter
Analytics● Google
Analytics
Created by
Bailey Koharchick